I think this site should stick with rumours instead of giving people stock advice. A few weeks ago, when AAPL was in the 300's, similar comments were made. Hopefully nobody took your advice and invested their life savings then. You seem to have no clue how many people around the world are going to suffer financially because of this pandemic. If you think Apple is immune to the consequences, you are wrong. When crunch time comes, I will choose to buy food over a new phone. Is Apple doomed, No because they have the cash to withstand it for a very long period of time, but sales are going to be hit hard and for a long time. Unless you have a crystal ball, nobody knows how the stock market is going to react to that. I've seen similar articles from you every once in a while and they all irk me. I'm smart enough to know not to take stock advice from an Apple can do no wrong rumour site but I always fear that someone might actually believe what you are saying.
Even given that this site is devoted to all things Apple, this editorial is over the top in building up a straw man of a publication it claims has historically made inaccurate negative predictions about the company and then hysterically tearing it down.
The stories it emotionally criticizes were not necessarily malign in intent and were possibly just wrong, based as most of them appear to have been on speculation made by financial analysts or parts suppliers.
Furthermore, Apple may well be one of the most well-positioned companies to weather the current crises but it will not be impervious to it. It very well could have to delay the iPhone 12 even past the Christmas holiday sales season. Maybe not. BFD either way for such a financially solid corporation.
"Straw man" has a meaning. It referrs to "giving the impression of refuting an argument, while actually attacking a different argument that was not presented but is simply easier to criticize." That didn't occur here in any way. In fact, by claiming "a straw man was attacked," rather than refuting any of the arguments of the actual article here, you are the one building up a straw man you can then attack because it's so easy to effortlessly do so.
There is also not any "emotional criticism" of the new and historical false claims made by Nikkei in covering Apple. The article merely pointed out that the Nikkei's staff has repeatedly presented false information that confidently predicted an outcome that did not actually occur. In the most recent case, it contrasts the comments of an analyst, and Apple's suppliers and assemblers against the Nikkei's "months late Phone 12" conjecture based on unnamed, unverifiable "sources."
Further, by attempting to shift the conversation from whether Apple can "weather the current crises" to the very different argument of whether "it will not be impervious to it," you are again making a lazy straw man argument to avoid actually refuting any of the points made. Nobody has ever been saying Apple will be "impervious" to challenges in the assembly and selling of its devices this year. Apple was the first to report that it would not be reaching its expected Q2 guidance. AI has never stated Apple will be unaffected by the shutdown of society, because that is ridiculous. Its stores are closed!
Your entire comment is therefore an erected, phony straw man you mercilessly beat up because you can't really address any of the actual arguments presented here, because there is nothing to complain about. If you could present a clear argument that takes apart what is written here, you should have, rather than erecting a straw man of a straw man.
Apple has a variety of options available to it to avoid launching iPhone 12 "months" late, including a streamlined, limited release of iOS 14 features and even a less ambitious release of iPhone 12 models that partially delays segments of the launch, just as it delivered iPhone X weeks after the launch of 7+ and 9 in the same year. The nikkei clearly aimed its fact-free conjecture to generate the most FUD possible, and it delivered no real insight into Apple's situation.
Along with the Wall Street Journal, it also was completely inept at framing the importance and impact of Apple's setbacks with that of the greater industry as a whole. There is no company better positioned than Apple what will gain a leg up while Apple is struggling to meet demand or produce inventory. As AI has repeated several times, Android makers are far worse positioned in their ability to cope. They have less funding, less profitability, and were dead set on catching up to Apple this year leveraging the promotion of via extreme-luxury tier folding screen devices and 5G models.
Nobody is going to care about $2,600 crippled folding devices during a crunch. 5G is not rolling out on schedule. The Tokyo Olympics that Samsung was betting on using to promote its temporary lead in 5G have been delayed for a full year, erasing that entire strategy. Samsung bet big on that and is now screwed. Even a modest 5G iPhone launch will catch Apple up to the only significant advantage Android has enjoyed recently. In fact, a weak iPhone 12 launch that can be blamed on COVID-19 is a huge relief to Apple, as its the best opportunity the company has ever had to reset expectations and lower the intense scrutiny of whether Apple can ever grow beyond its current sales.
And unlike all the Android companies that had been hoping to launch something new and attention getting this spring and summer before another new iPhone appears, Apple has the longest lead time of anyone in the smartphone industry before it needs to deliver something that can help it to recover. These are facts. You couldn't refute a single one of them, so you resorted to throwing out "straw man" as a straw man.
"Apple has a variety of options available to it to avoid launching iPhone 12 "months" late, including a streamlined, limited release of iOS 14 features and even a less ambitious release of iPhone 12 models that partially delays segments of the launch, just as it delivered iPhone X weeks after the launch of 7+ and 9 in the same year."
1. Wasn't the iPhone X launched the same year as the 8 and 8+? Did I miss something was the 9 (SE2) released last day?
2. As I've said before these editorials have a very "TRUMPIAN" feel? I would respect your criticisms of these more if you yourself were willing to say what you believe Apple will be issuing their next couple Quarters in terms of Units/Revenue/Profits across MacOS, iPAD, iPHONE, Wearables&Other, Services.
From the article: "Next to the Nikkei, only Bloomberg, the New York Times, Reuters, Yahoo, CNBC, the Wall Street Journal and perhaps a few other major financial news sources have similarly generated consistently false reports about the future prospects of Apple's next iPhone."
Yes, this. Which is why I don't trust these news agencies and newspapers about virtually anything else they say and write. If they can't get relatively straight-forward news about Apple right, why should I trust them about COVID-19, the Middle East, or political shenanigans in Washington?
I don't spend my time fuming over what most of these outlets write, but I think "Joanna Strn" from WSJ is great. Thank god for her lambasting Apple over the butterfly keyboard problems. Everyone won will benefit from the heat she brought to this. Now Apple just needs to update the 13 inch MBP. (Or did they release that already).
From the article: "Next to the Nikkei, only Bloomberg, the New York Times, Reuters, Yahoo, CNBC, the Wall Street Journal and perhaps a few other major financial news sources have similarly generated consistently false reports about the future prospects of Apple's next iPhone."
Yes, this. Which is why I don't trust these news agencies and newspapers about virtually anything else they say and write. If they can't get relatively straight-forward news about Apple right, why should I trust them about COVID-19, the Middle East, or political shenanigans in Washington?
I don't spend my time fuming over what most of these outlets write, but I think "Joanna Strn" from WSJ is great. Thank god for her lambasting Apple over the butterfly keyboard problems. Everyone won will benefit from the heat she brought to this. Now Apple just needs to update the 13 inch MBP. (Or did they release that already). Unsurprisingly DED attacked her a couple time for what she wrote.
the most idiotic thing in recent years was Apple buying back its stock and building up a wall of debt $100bn high...insane
Please tell us why it was insane to borrow at historically low rates (which can now be refinanced at even lower rates). In particular, since the interest is a deductible expense when Apple pays its taxes.
Even given that this site is devoted to all things Apple, this editorial is over the top in building up a straw man of a publication it claims has historically made inaccurate negative predictions about the company and then hysterically tearing it down.
The stories it emotionally criticizes were not necessarily malign in intent and were possibly just wrong, based as most of them appear to have been on speculation made by financial analysts or parts suppliers.
Furthermore, Apple may well be one of the most well-positioned companies to weather the current crises but it will not be impervious to it. It very well could have to delay the iPhone 12 even past the Christmas holiday sales season. Maybe not. BFD either way for such a financially solid corporation.
If you read the Macalope over at Mac World, you'll see, over time, a pretty much identical rebuttal of year after year of inane "expert" analyst opinions on Apple, albeit played for ironic comic value.
The point is that enumerating the gross errors by analysts who are being paid to provide "expert" opinion on products and corporate operations for investors is just too easy. Back in the sad Apple days of 1997 - 2000 (yes, despite the introduction of the iMac, Apple share prices remained undervalued through those years), the professional pundits began predicting the demise of Apple. In 1998, that made sense, because the company had almost no cash on hand when Steve Jobs returned — thus the bailout loan from Microsoft. But for the last 19 years or so, the pundits have stuck with their story, for the simple reason that gravity appears to work on Wall Street as well as in the physical world, and things that rise eventually fall — it just hasn't happened yet. And these "experts" figure that whoever finally gets it right will have guaranteed employment for years. In the meantime, they continue to make fools of themselves, year after year.
As a total aside, it's at least an arguable proposition that the investment analyst world has never understood tech, in areas such as what drives sales in specific sectors (servers, B2B, consumer). I'm guessing that's because people with actual engineering, management, and/or sales experience in the field can always get a job doing, as opposed to writing about, emergent tech.
Comments
"Apple has a variety of options available to it to avoid launching iPhone 12 "months" late, including a streamlined, limited release of iOS 14 features and even a less ambitious release of iPhone 12 models that partially delays segments of the launch, just as it delivered iPhone X weeks after the launch of 7+ and 9 in the same year."
1. Wasn't the iPhone X launched the same year as the 8 and 8+? Did I miss something was the 9 (SE2) released last day?
2. As I've said before these editorials have a very "TRUMPIAN" feel? I would respect your criticisms of these more if you yourself were willing to say what you believe Apple will be issuing their next couple Quarters in terms of Units/Revenue/Profits across MacOS, iPAD, iPHONE, Wearables&Other, Services.
I don't spend my time fuming over what most of these outlets write, but I think "Joanna Strn" from WSJ is great. Thank god for her lambasting Apple over the butterfly keyboard problems. Everyone won will benefit from the heat she brought to this. Now Apple just needs to update the 13 inch MBP. (Or did they release that already).
I don't spend my time fuming over what most of these outlets write, but I think "Joanna Strn" from WSJ is great. Thank god for her lambasting Apple over the butterfly keyboard problems. Everyone won will benefit from the heat she brought to this. Now Apple just needs to update the 13 inch MBP. (Or did they release that already). Unsurprisingly DED attacked her a couple time for what she wrote.