Apple's iPad dominated tablet sales revenue across all of 2019
Apple's share of the global tablet market increased in 2019, according to Strategy Analytics, with the iPad securing 44% of sales revenue for across the entire year based on the sales of application processors alone.
The iPad and iPad Pro have been extremely popular tablets for quite some time, with Apple's tablets repeatedly being touted as the most popular by a number of research firms and analysts. In the latest report discussing the global tablet market, Apple's products are said to have increased market share in a slowly growing global market.
In Strategy Analytics' report into the application processor market for tablets, the firm refers to the system-on-chip or processor vendor, rather than the final tablet producer. In effect, the comparison is pitting Apple's A-series chips against those produced by Intel, Qualcomm, MediaTek, and Samsung.
While the chips produced by rivals are typically either sold to a variety of different tablet vendors, or in the case of Samsung, used in its own products as well as by others, Apple does not offer its A-series chips for use by other manufacturers. In effect, the results can potentially skew in favor of Apple's opponents, as a Qualcomm chip may be used by multiple vendors instead of just one, as is the case for Apple.
Strategy Analytics claims the Applications Processor market as a whole grew 2% year-on-year in 2019, hitting a total value of $1.9 billion for the period. Of that total, Apple accounts for 44% across all of 2019, an increase from the previous year, though in the fourth quarter of 2019, Apple's revenue share was even higher at 47%.
By comparison, Qualcomm and Intel each secured 16% of the annual market share. MediaTek and Samsung make up the rest of the top five chip vendors on the list.
While this approach focuses on the value of chips being produced and used in devices, it does not take into account the quantity of chips produced.
"The tablet shipment decline trend continues to be a challenge to tablet AP vendors, even as average selling prices show strength," commented Strategy Analytics associate director Sravan Kundojjala.
The iPad and iPad Pro have been extremely popular tablets for quite some time, with Apple's tablets repeatedly being touted as the most popular by a number of research firms and analysts. In the latest report discussing the global tablet market, Apple's products are said to have increased market share in a slowly growing global market.
In Strategy Analytics' report into the application processor market for tablets, the firm refers to the system-on-chip or processor vendor, rather than the final tablet producer. In effect, the comparison is pitting Apple's A-series chips against those produced by Intel, Qualcomm, MediaTek, and Samsung.
While the chips produced by rivals are typically either sold to a variety of different tablet vendors, or in the case of Samsung, used in its own products as well as by others, Apple does not offer its A-series chips for use by other manufacturers. In effect, the results can potentially skew in favor of Apple's opponents, as a Qualcomm chip may be used by multiple vendors instead of just one, as is the case for Apple.
Strategy Analytics claims the Applications Processor market as a whole grew 2% year-on-year in 2019, hitting a total value of $1.9 billion for the period. Of that total, Apple accounts for 44% across all of 2019, an increase from the previous year, though in the fourth quarter of 2019, Apple's revenue share was even higher at 47%.
By comparison, Qualcomm and Intel each secured 16% of the annual market share. MediaTek and Samsung make up the rest of the top five chip vendors on the list.
While this approach focuses on the value of chips being produced and used in devices, it does not take into account the quantity of chips produced.
"The tablet shipment decline trend continues to be a challenge to tablet AP vendors, even as average selling prices show strength," commented Strategy Analytics associate director Sravan Kundojjala.
Comments
44% revenue is not bad but I wonder what that translates to in profit? I'm betting about 90%. Makes me wonder why anyone is still manufacturing knockoffs. Could be to spy on families or push agendas like Amazon shopping.
If you want a tablet.
"Samsung's cheapest tablet is $150"
And that's all we need to know. To compare free to cheap knockoffs to authentic Apple products selling at 3-10x the price should be embarrassing not only for iKnockoff apologists but...for Samsung.
"Yes, everyone "you know" has terrible Android, ChromeOS and Windows devices because as far as "you know" Apple is the only company capable of making good tech products, so everyone else - the 75% of people globally who do not buy Macs, iPads or iPhones - are some combination of cheapskates and fools. Right?"
I mean I'm pretty damn good at writing so I'm not surprised you missed the point.
Let me break it down:
"People I know" a phrase to confirm anecdotal evidence. Phrase used to express a non-factual but real-world experience personal to the writer. No one(including me) is saying otherwise, well except yourself. You also didn't finish reading my comment because I never said they were good operating systems, actually quite the opposite. Everyone I know tosses their free knockoff iPads into their drawers or gives them away. Heck my friend never took his out of the box when he got one free with his iPhone 8.
But the point was, Knockoff iPads are given away as incentives and throwaway gifts. Everyone knows this but suddenly forgets when market share and stats like this are provided. Yes Apple is doomed, going out of business sales start tomorrow.
Your anecdotal evidence is as good as mine so I'd love to hear your stories about companies giving away free iPads only for people to toss them in their underwear drawer.
"In Asia and especially Europe, plenty of people use Samsung, Huawei, Xiaomi, Lenovo, Acer and Asus tablets."
Knockoffs are cheaper. This is common sense but sense isn't common.
"Want some context? Compare the sales of any top 10 Android tablet maker last year to HomePod sales."
WTF? And potatoes sold more than hearing aids last year.... But you gotta love when iKnockoff users scream "Android outsold iPhone lol!". Yeah those 1,000 companies deserve a pat on the back for selling more than Apple.
"As HomePod is obviously a knockoff of Alexa AND Google Home AND Samsung's Bixby powered speakers, makes me wonder why anyone is still manufacturing them."
You obviously don't know the history of HomePod. (Or the definition of a knockoff). By the way, why do you think Alexa and Google Peeping Tom adopted the "ugly" toilet paper material design after Apple?
And Alexa came from Siri..... You can't be this dumb, Siriously.
I'll sleep better knowing Android Central thinks that.
https://www.nytimes.com/2020/04/21/technology/personaltech/apple-ipad-gadget-pandemic.html
YMMV