Apple retail chief expects more stores to reopen in May

Posted:
in General Discussion edited April 2020
Apple in an internal video to employees on Monday outlined upcoming plans for its retail stores, saying that May will likely see the reopening of "many more" brick-and-mortar locations that are currently closed due to COVID-19.

Garosugil
Apple Garosugil will be the first store to re-open after the coronavirus shutdown


Deirdre O'Brien, Apple's VP of retail and people, announced the company's intent in a weekly video update to employees, reports Bloomberg.

According to workers, O'Brien did not disclose specifics, saying only that "we are continuing to analyze this health situation in every location, and I do expect we will reopen up many more stores in May."

Which Apple Stores are slated to reopen next month is unknown, though a number of regions in the U.S., Europe and Asia are loosening restrictions as the coronavirus curve flattens in those areas. O'Brien previously told staffers that some U.S. locations might restart operations in early May.

Some retail employees have slowly returned to work over the past couple of weeks by participating in online training and meetings, the report said. Previously, Apple's retail workforce was largely dormant, though certain staff, like Geniuses, have been offering customer support services from home.

The updated store reopening timeline comes a month after O'Brien told workers Apple was working to bring Apple Stores back online in the first half of April.

So far, Apple has been successful in opening just one store, the Garosugil outlet in South Korea, albeit with limited accommodations. Along with reduced hours, Apple Garosugil is concentrating efforts on service and order pickups. Customers can visit the store to shop for products, but are required to undergo temperature screening prior to entry.

Apple shuttered all retail stores outside of China in mid-March to help stop the spread of the virus. Outlets in China began to reopen in February as the country regained some control of the outbreak, will all 42 Chinese locations returning to operating status under limited hours in March.

Comments

  • Reply 1 of 8
    Anilu_777Anilu_777 Posts: 266member
    I think temperature screening will be the way of opening a lot of places. I heard of some places in Singapore who maintained customer confidence by doing this. 
  • Reply 2 of 8
    fred1fred1 Posts: 829member
    Masks? Those work too. And hand sanitizer when you enter and leave. Much more reliable. 
  • Reply 3 of 8
    apple ][apple ][ Posts: 9,233member
    May is right around the corner.

    It's time to get back to work and start opening everything up again.

    The Corona Vacation is soon coming to an end, thankfully.
    kestral
  • Reply 4 of 8

    So far, Apple has been successful in opening just one store, the Garosugil outlet in South Korea, albeit with limited accommodations. Along with reduced hours, Apple Garosugil is concentrating efforts on service and order pickups. Customers can visit the store to shop for products, but are required to undergo temperature screening prior to entry.

    Apple shuttered all retail stores outside of China in mid-March to help stop the spread of the virus. Outlets in China began to reopen in February as the country regained some control of the outbreak, will all 42 Chinese locations returning to operating status under limited hours in March.
    These two paragraphs seem have a bit of a disagreement. Has Apple successfully opened one store or 43? That isn't a small discrepancy. 
  • Reply 5 of 8
    tracertracer Posts: 11member

    So far, Apple has been successful in opening just one store, the Garosugil outlet in South Korea, albeit with limited accommodations. Along with reduced hours, Apple Garosugil is concentrating efforts on service and order pickups. Customers can visit the store to shop for products, but are required to undergo temperature screening prior to entry.

    Apple shuttered all retail stores outside of China in mid-March to help stop the spread of the virus. Outlets in China began to reopen in February as the country regained some control of the outbreak, will all 42 Chinese locations returning to operating status under limited hours in March.
    These two paragraphs seem have a bit of a disagreement. Has Apple successfully opened one store or 43? That isn't a small discrepancy. 
    Apple Retail Stores were reopened in China earlier this year, The store in Korea was the first reopened outside of China.

  • Reply 6 of 8
    BeatsBeats Posts: 2,527member
    Put all the demo units away.
  • Reply 7 of 8
    tracer said:

    So far, Apple has been successful in opening just one store, the Garosugil outlet in South Korea, albeit with limited accommodations. Along with reduced hours, Apple Garosugil is concentrating efforts on service and order pickups. Customers can visit the store to shop for products, but are required to undergo temperature screening prior to entry.

    Apple shuttered all retail stores outside of China in mid-March to help stop the spread of the virus. Outlets in China began to reopen in February as the country regained some control of the outbreak, will all 42 Chinese locations returning to operating status under limited hours in March.
    These two paragraphs seem have a bit of a disagreement. Has Apple successfully opened one store or 43? That isn't a small discrepancy. 
    Apple Retail Stores were reopened in China earlier this year, The store in Korea was the first reopened outside of China.

    Right, totally aware of that. The point of my comment was about the editing of the article because as it is written it doesn't make much sense. Kinda like the article that referred to Africa and the Middle East as countries. 
  • Reply 8 of 8
    dewmedewme Posts: 3,815member
    Every Apple Store that I've ever been in is pretty much a mosh pit. I wonder how Apple is going to maintain physical distancing with their store layouts and the constant scrum of Apple crazed humanity packed into those places. As an aside, I was very surprised to discover that the local Micro Center store has been open throughout the current emergency. They were supposedly limiting the number of people in the store at any one time, had 6-foot spaced tape lines in the checkout queue, but it had a pretty good crowd. In fact, the mini Apple Store within the Micro Center was open and had a lot of current inventory on-hand and some amazing deals on newer Apple products. A little shiny oasis of Apple products in the vast desert of social distancing. Yeah, of course people were playing with the display/demo devices throughout the entire store. Seemed kind of strange, now that I think about it ... cough cough cough.
    edited April 2020
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