Safari now blocks Google Analytics on sites, new Privacy Report feature shows [u]
Apple's new Safari Privacy Report feature in macOS Big Sur shows that the browser now blocks Google Analytics from tracking users on websites.

The new Intelligent Tracking Prevention page in Safari for macOS Big Sur.
At its WWDC 2020 keynote on Monday, Apple announced a suite of new privacy features in the macOS Big Sur version of Safari that included a new Privacy Report showing which trackers are blocked on a site.
As technology analyst Benedict Evans pointed out in a tweet, that Privacy Report indicates that Apple's Safari Intelligent Tracking Prevention 2.0 is now officially blocking Google Analytics.
It isn't clear if anything in Safari for macOS Big Sur is specifically blocking Google Analytics, or if the new Privacy Report is just showing that it has been. Apple's features macOS page doesn't offer any clarity.
Google Analytics is one of the most popular web tracking and analysis services used by millions of popular websites.
The Privacy Report and blocking of Google Analytics are just two parts of a broader push toward privacy by Apple. According to a report from December 2019, Apple's Safari Intelligent Tracking Prevention feature has resulted in a 60% decrease in pricing for targeted Safari ads.
Update: As more information has surfaced, it appears that Intelligent Tracking Prevention (ITP) in Safari 14 is not completely blocking Google Analytics. Instead, it's blocking third-party tracking cookies and cross-site scripting requests on Google Analytics from loading. The Privacy Report feature just reflects that. It looks like first-party Google Analytics cookies aren't blocked, so it'll still function as an analytics platform.

The new Intelligent Tracking Prevention page in Safari for macOS Big Sur.
At its WWDC 2020 keynote on Monday, Apple announced a suite of new privacy features in the macOS Big Sur version of Safari that included a new Privacy Report showing which trackers are blocked on a site.
As technology analyst Benedict Evans pointed out in a tweet, that Privacy Report indicates that Apple's Safari Intelligent Tracking Prevention 2.0 is now officially blocking Google Analytics.
Yes, Apple is now blocking Google Analytics entirely, even with anonymised IP. pic.twitter.com/Ypnk5T4VAn
-- Benedict Evans (@benedictevans)
It isn't clear if anything in Safari for macOS Big Sur is specifically blocking Google Analytics, or if the new Privacy Report is just showing that it has been. Apple's features macOS page doesn't offer any clarity.
Google Analytics is one of the most popular web tracking and analysis services used by millions of popular websites.
The Privacy Report and blocking of Google Analytics are just two parts of a broader push toward privacy by Apple. According to a report from December 2019, Apple's Safari Intelligent Tracking Prevention feature has resulted in a 60% decrease in pricing for targeted Safari ads.
Update: As more information has surfaced, it appears that Intelligent Tracking Prevention (ITP) in Safari 14 is not completely blocking Google Analytics. Instead, it's blocking third-party tracking cookies and cross-site scripting requests on Google Analytics from loading. The Privacy Report feature just reflects that. It looks like first-party Google Analytics cookies aren't blocked, so it'll still function as an analytics platform.

Comments
But feel free to spout off garbage about something you apparently know nothing about.
When you feel like taking a break, go visit the Chrome Web Store and search for "Google Analytics." You will find the first-party blocker extension there.
Note that there are third-party developers who have also written Google Analytics-blocking extensions, not just for Google Chrome but for other browsers such as Mozilla Firefox.
My guess is that a Pi-Hole can be configured to do the same. There are various filter list subscriptions that have done the same for almost as long as Google Analytics has been around.
Remember that blocking this type of web traffic is not a recent development. It dates back to the Nineties -- the Internet Junkbuster era. Blocking Google Analytics is nothing new.
What I started wondering when I saw that during the keynote was: Is there some sort of extension-like control panel for that, where individual trackers can be whitelisted, or all for a give page or site? Because if so, Ghostery just got Sherlocked, big-time.
Their current opt-out program supports "Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera".
They honestly saw all this coming about 12 parsecs away; and have just used their opt-out program to keep people happy enough long enough to squeeze as much time as possible out of the good old days.
I would assume that the almost as pervasive Adobe Analytics would also be impacted. I think Facebook Analytics was already separately cut off but perhaps not?
Edit: For those who never heard of Adobe Analytics. I didn't have a clue about them until maybe early last year, they stay out of the limelight.
https://www.adobe.com/analytics/web-analytics.html
https://www.adobe.com/analytics/adobe-analytics.html
Google isn't the only game in town.
EDIT: Covered by @Drewspen too.
Your narrowly defined example amounts to a rounding error of internet traffic. And if all of that holiday traffic results in a transaction, then that data is going to be collected by the companies I mentioned above (and more) and disseminated as well.
Not saying you made up your stats, but they definitely don't sound true. Even if the stats were true, the number of companies you're talking about is the textbook definition of "blip". I'm really not sure you understand the undue influence Google holds over search. Apple's actions with Safari are admirable, but they don't rise beyond "blip" in significance.
edit: Looks as if the blocking may not even be true. Someone may have misinterpreted something. Either way, it would still be a blip.
And if some sites don't work without tracking it's just a good thing that they don't work, because they are selling information about people that haven't got a clue about the actual meaning of that. Which is bloody dishonest.