Apple gains first-look deal with Idris Elba's Green Door Pictures
Apple has added another celebrity-fronted production company to its roster of content producers for Apple TV , with Idris Elba's Green Door Pictures signing a first-look deal with the streaming service.

Idris Elba's Green Door Pictures
Under the terms of the deal, Elba's Green Door Pictures will develop and produce new TV shows and film projects that could be added to the Apple TV+ streaming service. As a first-look deal, this gives Apple the first choice of accepting a production or allowing Green Door to offer it to other companies, including its competitors.
It is unclear how much the deal, as reported by The Hollywood Reporter, will cost Apple, but it does secure the services of a growing production company, and of its star. Elba has credits on many major films and TV shows, including "Luther," "The Wire," and "Hobbs & Shaw," and has won SAG awards and a Golden Globe for his work.
As Elba has starred in many of Green Door's projects, including "Turn Up Charlie" for Netflix and "In the Long Run" for Sky One and Starz, it is most probable that the actor will also be heavily involved in its Apple TV+ productions.
The acquisition of Elba's Green Door follows the securing of deals with a number of other production companies created or led by major names in Hollywood. Some of the major deals it has picked up includes Ridley Scott's Scott Free Productions, comedy star Sharon Horgan, Oscar-winning filmmaker Alfonso Cuaron, and major media star and mogul Oprah Winfrey.

Idris Elba's Green Door Pictures
Under the terms of the deal, Elba's Green Door Pictures will develop and produce new TV shows and film projects that could be added to the Apple TV+ streaming service. As a first-look deal, this gives Apple the first choice of accepting a production or allowing Green Door to offer it to other companies, including its competitors.
It is unclear how much the deal, as reported by The Hollywood Reporter, will cost Apple, but it does secure the services of a growing production company, and of its star. Elba has credits on many major films and TV shows, including "Luther," "The Wire," and "Hobbs & Shaw," and has won SAG awards and a Golden Globe for his work.
As Elba has starred in many of Green Door's projects, including "Turn Up Charlie" for Netflix and "In the Long Run" for Sky One and Starz, it is most probable that the actor will also be heavily involved in its Apple TV+ productions.
The acquisition of Elba's Green Door follows the securing of deals with a number of other production companies created or led by major names in Hollywood. Some of the major deals it has picked up includes Ridley Scott's Scott Free Productions, comedy star Sharon Horgan, Oscar-winning filmmaker Alfonso Cuaron, and major media star and mogul Oprah Winfrey.

Comments
I totally get and respect the point you're making, but the reality of content acquisition is the deals where someone unknown gets paid peanuts and creates the next "Seinfeld" are incredibly rare. If a person's star has risen to the point that they're able to catch the attention of Apple (or Netflix, or CBS, or HBO, or whatever company), they're already smart enough to demand a fat payday. There's so much competition for fresh content right now it's a seller's market like no other time in history.
Apple is still sucking hind tit on streaming TV and content. They sure have wasted a lot of time and money with little to show for it and at a time of a ready made audience.
And there's a 1/100th chance that a small guy will be successful. I don't know why people glamorize small time actors. Is it because of Netflix? Because Netflix has a lot of garbage too.
”When it comes to salary from Seinfeld, Jerry earned $20,000 per episode during the show's 5-episode first season, for a total of $100,000.”
https://www.celebritynetworth.com/articles/entertainment-articles/how-much-money-did-jerry-seinfeld-make-off-of-seinfeld-from-salary-and-royalties/
My son and I watched Amazing Woke Stories; it wasn't until the final episode where they sort of got the feel of the original. If it comes back I'll give it another shot. If it doesn't I can't say that I would miss it.
I do want to watch that new Tom Hanks movie. Looks like something our family would enjoy. My son and I just watched Saving Private Ryan so this might be a bit of a letdown. Right now I have no intentions renewing once it starts costing extra money.