Apple among partners on 'Find Something New' workforce campaign
The Ad Council has launched a campaign in collaboration with Apple, the White House, and other companies, to encourage people to develop new career skills and "find something new."
![Find Something New [Ad Council]](https://photos5.appleinsider.com/gallery/36668-68397-find-something-new-l.jpg)
Find Something New [Ad Council]
Titled "Find Something New," the campaign urges people who are unemployed or unhappy in their careers to gain new skills and to enhance their existing knowledge to make them better suited for a new role. To do this, the campaign directs people to visit a dedicated website, which provides resources for finding education and training, both online and in person.
The ads will focus on real stories of people who looked into new ways of learning and found fulfilling careers afterward, with filming conducted to accommodate social distancing. The hope is that it will inspire the nearly 18 million Americans out of work during the COVID-19 pandemic to examine alternative options for employment and education.
Commercials will air across the United States in donated spots on TV, as well as image-based ads on billboards, in print, and online. Acxiom, Cox, The CW, Facebook, Fox, NBCUniversal, and Snap are all providing support for spreading the campaign.
The campaign launched by the non-profit Ad Council was created in collaboration with Apple, IBM, and the White House. Support is being offered by more than 200 public, private, and non-profit members of Business Roundtable, as well as the White House's American Workforce Policy Advisory Board, which counts Apple CEO Tim Cook as one of its members.
"Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities," said Cook. "To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families."
Find Something New [Ad Council]
Titled "Find Something New," the campaign urges people who are unemployed or unhappy in their careers to gain new skills and to enhance their existing knowledge to make them better suited for a new role. To do this, the campaign directs people to visit a dedicated website, which provides resources for finding education and training, both online and in person.
The ads will focus on real stories of people who looked into new ways of learning and found fulfilling careers afterward, with filming conducted to accommodate social distancing. The hope is that it will inspire the nearly 18 million Americans out of work during the COVID-19 pandemic to examine alternative options for employment and education.
Commercials will air across the United States in donated spots on TV, as well as image-based ads on billboards, in print, and online. Acxiom, Cox, The CW, Facebook, Fox, NBCUniversal, and Snap are all providing support for spreading the campaign.
The campaign launched by the non-profit Ad Council was created in collaboration with Apple, IBM, and the White House. Support is being offered by more than 200 public, private, and non-profit members of Business Roundtable, as well as the White House's American Workforce Policy Advisory Board, which counts Apple CEO Tim Cook as one of its members.
"Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities," said Cook. "To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families."
Comments
It feels like abad joke...
"let them eat cake" is just to similar a line from the same people who have money and power, say what happened to that family?
But there aren't many reasonable alternatives. By design, we have a system that dictates if someone is born poor, as most people are, then to maintain even a minimum quality of life, they have to serve people who have money and convince those people to give some of it to them. We don't have a system that guarantees a minimum quality of life for everyone, quality of life is crowd-sourced.
We also don't have a system that guarantees people a job, certainly not a meaningful job. People can go through retraining programs, get into debt and not get hired or get hired at a low salary. They always post attractive average salaries for example job roles, which look amazingly high but they are high in big cities because the cost of living is high.
What would be much more helpful is a list of everyone's actual salaries (unnamed of course) listed by region and job role, including public sector jobs and then people would be able to assess what job roles are actually paying best in which regions and how much demand there is for them. You can easily make more money in a blue collar job like and electrician or plumber than working in software.
The site linked to in the article has a job role "Aerospace engineering and operations technician" listed as a rising career. How is that helpful to a restaurant worker who lost their job? What's the likelihood they live near an airfield or aerospace facility? How many of the millions of recently unemployed could feasibly take that career path? It's such a lazy solution to a systemic problem and a completely typical response from people who have no skin in the game. It's effectively saying 'I know you have problems, I don't but here's a vague suggestion that maybe you can get something out of' or in tech circles 'have you tried turning it off and on again?'.
Ideally, a sustainable economy would guarantee every citizen a minimum quality of life (and healthcare) and a meaningful job. At the very least, there needs to be a communication to everyone about what active jobs are out there because some companies will hire more staff and just happen to not be looking or are looking in the wrong place.
There also needs to be more control over the flow of money. A sustainable economy requires that money circulates around. It can't just keep flowing into static bank accounts of the 1%. When money stops moving, fewer new businesses can be started. Some millionaires are asking for this because they can see it happening:
https://www.businessinsider.com/millionaires-ask-tax-them-more-fund-coronavirus-recovery-2020-7
A private company could handle this to an extent but it's better being applied across the board or it just plays into the hands of selfish people. For example, a company or consortium of companies could do something similar to the Gates Foundation and ask wealthy people to donate to it and this company would take care of things instead of asking the government to do it.
https://www.forbes.com/sites/jackkelly/2019/10/22/the-number-of-millionaires-has-boomedheres-where-your-net-worth-ranks-compared-to-others/
The US has over 10 million millionaires (at least $10 trillion) and over 600 billionaires, they can sort out the problems with the economy. Even if they had a fund to support the lowest workers or create jobs, that money would be spent again and go back as profits to some of their companies. For more control, they can send it out as credits. If the owners of Wal-Mart wanted to help, send out redeemable credits for Wal-Mart to people on low incomes and they get some of the money back again. Some of the money would go to the Wal-Mart suppliers and they can also give out credits and they can request that these credits are untaxed. The credits can expire to ensure they are used and linked to an id to ensure they aren't sold.
I always find it crazy when wealthy people, especially socially progressive types, seem to be at a loss for how to help people. If you have $100m, just find a random family and pay their rent or mortgage for a year, do it via a company so its not personal. $10k is a life-changing amount of money for people who live from one paycheck to another and someone with $100m can do this for 1,000 families and have no difference in their quality of life. This isn't some huge mystery, the world has a fixed circulation of money and it moves around. That's the economy, if someone knowingly has far more than they need or use and it's not moving around, that's where the problem is and it's got a really easy fix.