'iPhone 12' a once in a decade opportunity for Apple, says Wedbush

in General Discussion
Investment bank Wedbush believes Apple has plenty of room to grow, despite the company already hitting a $2 trillion milestone market valuation, largely due to the upcoming 5G "iPhone 12" lineup.

Credit: Apple
Credit: Apple

In a note to investors seen by AppleInsider, lead analyst Daniel Ives writes that shares of Apple still have "a lot of gasoline" left in the tank ahead of the "iPhone 12" launch expected later in 2020. Ives believes that roughly 350 million of the 950 million iPhones worldwide are in an upgrade window this "super cycle" -- one that the analyst calls a "once in a decade" opportunity.

The analyst predicts that the "iPhone 12" lineup, expected to comprise four different models, will be Apple's most significant since the iPhone 6 in 2014. Despite softer consumer spending trends in the midst of coronavirus pandemic, Ives says that this cycle could be a defining chapter for Apple's growth.

Recent Wedbush supply chain checks in Asia also indicate a "discernible uptick" in demand forecasts for the next iPhones, something that could bode well ahead of the expected October launch.

Ives forecasts that only 5G models will be unveiled in the fall. Past rumors suggest that there will be 5.4-inch and 6.1-inch "iPhone 12" models, and 6.1-inch and 6.7-inch "iPhone 12 Pro" models. A 4G-only device, likely a successor to the iPhone SE, could debut in 2021, he added.

The analyst's 12-month price target and sum-of-the-parts valuation remain unchanged since the bank raised it to $515 on Aug. 10. A bull case price target remains $600.

Shares of AAPL were trading at $482.42 in intra-day trading on Friday, leaving the company with a market capitalization of $2.06 trillion.


  • Reply 1 of 4
    I share the same gut feelings as Ives regarding the impact that Apple will make with the iPhone 12. The design language will be very appealing to veteran iPhone users like myself (who didn’t love iPhone 4?) and the new camera system seems to be a real leap forward for us photo addicts. Remains to see how COVID really impacted people’s buying powers in late 2020 / early 2021.
    Longer term though, Apple will certainly continue to break records with new technologies and market-defining breakthroughs such as AR glasses that are not just for geeks and maybe a new car (or car sub systems?)
    Somehow, I hope Ives is right and that the share price will indeed reach the $600 mark... after the split 😉
  • Reply 2 of 4
    i know i'll be an upgrader, but i'm not sure if 5G can actually bring in that many people to do the same, it's just not an attractive feature. 
  • Reply 3 of 4
    The iPhone 6 was a super cycle because Apple finally met a demand that they had never addressed before: big phones

    The 12 will be a super cycle because Apple is meeting a demand they’ve neglected for six years: small phones

    never forget, the best-selling iPod was the Nano. The best selling MacBook is the Air. Small is big!
  • Reply 4 of 4
    JWSCJWSC Posts: 1,203member
    5G marketing for mobile phones will be intense.  And many will buy because of it.  But 5G won’t bring any transformational change to the mobile phone experience. 4G is more than adequate as it is.
    edited August 2020 watto_cobra
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