Since when is giving the end user/customer a choice a bad thing?
Facebook tracks people who have never signed up for an account and is a prime example of all that is wrong with the internet.
I rank data miners and online ad services right down there with politicians, televangelists, used car salesmen, banksters and ambulance chasing lawyers.
I was really hoping for all those advertisers tracking people to get called out and have their advertising models trashed.
If you opt in, sure ... go to town. But if you don't there's really no good reason that they should have the ability to invade your privacy.
I'm really so tired of those big firms like Facebook or Google thinking that they have a right to your data and attention, and the right to track and monitor you like the government could never legitimately do (without probably cause).
Personal tracking should be banned generally. Focused sounds convenient for everyone but it’s dangerous.
Particularly in the political and policy realm. Find out what a persons biases and preferences are then key everything to to that. The result is lies and biases are enhanced not corrected, everybody agrees on a decision but there is no agreement on the rationale because no one knows what the real decision is in fact.
What I'd like to see is a good study comparing ad campaigns which use all this targeting data, vs one that is well done where the marketer picks the best channels in a medium that doesn't have (or need) that kind of data. For example, podcasting. I'd bet a well positioned, ad on a podcast will totally blow away the very best of ultra-targeted advertising. Facebook has ruined ad-buyers' and marketers' brains, IMO.
I run a small online business and 90% of my customers come from running fb ads and the rest are people who were referred by my customers that came from fb ads. BIg companies like Apple and Microsoft don't need targeted advertising... They're already giants in their industries. Small businesses like mine depend on these targeted advertising because that's literally the only way we can market ourselves. We don't have a storefront so we don't have the benefit of people just happneing upon our store. We don't have the budget to run a large scale marketing campaign. Targeted advertising is cheap, because it only targets our ads to the relevant people, as well as effective. Facebook is right — this will be devastating for me and all of the small business owners throughout the world.
I run a small online business and 90% of my customers come from running fb ads and the rest are people who were referred by my customers that came from fb ads. BIg companies like Apple and Microsoft don't need targeted advertising... They're already giants in their industries. Small businesses like mine depend on these targeted advertising because that's literally the only way we can market ourselves. We don't have a storefront so we don't have the benefit of people just happneing upon our store. We don't have the budget to run a large scale marketing campaign. Targeted advertising is cheap, because it only targets our ads to the relevant people, as well as effective. Facebook is right — this will be devastating for me and all of the small business owners throughout the world.
I'm not sure what your business is, but have you considered other forms of targeting? For example (as I mentioned above) sponsoring or advertising on a few podcasts in the genre, or YouTube videos, social media influence, etc.? It is kind of the best of both worlds if you could make it work... zero privacy invasion, and about the most effective form of marketing that exists (outside of direct referrals).
Also, I guess I'm not so opposed to targeted marketing, as to how far it has gone and the down-the-road implications once that data is collected from everywhere and weaponized.
I run a small online business and 90% of my customers come from running fb ads and the rest are people who were referred by my customers that came from fb ads. BIg companies like Apple and Microsoft don't need targeted advertising... They're already giants in their industries. Small businesses like mine depend on these targeted advertising because that's literally the only way we can market ourselves. We don't have a storefront so we don't have the benefit of people just happneing upon our store. We don't have the budget to run a large scale marketing campaign. Targeted advertising is cheap, because it only targets our ads to the relevant people, as well as effective. Facebook is right — this will be devastating for me and all of the small business owners throughout the world.
Well, first of all, you are paying more for targeted ads; so the price per view will most likely drop, and you will still be able to target people based on a lot of other factors.
Secondly, maybe it just isn't worth it that every person in the whole damn world is forced to having all their data tracked, shared, and sold, just to keep your cost per click slightly lower?
svanstrom said: Well, first of all, you are paying more for targeted ads; so the price per view will most likely drop, and you will still be able to target people based on a lot of other factors.
Secondly, maybe it just isn't worth it that every person in the whole damn world is forced to having all their data tracked, shared, and sold, just to keep your cost per click slightly lower?
And, people somehow made it work before Facebook came along. But, yes, I don't think the tradeoff is worth it. People just haven't fully realized that yet, but they will.
Comments
Facebook tracks people who have never signed up for an account and is a prime example of all that is wrong with the internet.
I rank data miners and online ad services right down there with politicians, televangelists, used car salesmen, banksters and ambulance chasing lawyers.
https://9to5mac.com/2020/09/04/ad-industry-tracking/
I was really hoping for all those advertisers tracking people to get called out and have their advertising models trashed.
If you opt in, sure ... go to town. But if you don't there's really no good reason that they should have the ability to invade your privacy.
I'm really so tired of those big firms like Facebook or Google thinking that they have a right to your data and attention, and the right to track and monitor you like the government could never legitimately do (without probably cause).
Particularly in the political and policy realm. Find out what a persons biases and preferences are then key everything to to that. The result is lies and biases are enhanced not corrected, everybody agrees on a decision but there is no agreement on the rationale because no one knows what the real decision is in fact.
Also, I guess I'm not so opposed to targeted marketing, as to how far it has gone and the down-the-road implications once that data is collected from everywhere and weaponized.
Secondly, maybe it just isn't worth it that every person in the whole damn world is forced to having all their data tracked, shared, and sold, just to keep your cost per click slightly lower?