ProtonMail CEO says Apple strong-armed adoption of in-app purchases
ProtonMail's chief executive officer said Apple forced the email service to introduce in-app purchases in a move he likened to "mafia extortion."
Credit: ProtonMail
The encrypted and privacy-focused email service launched on the App Store in 2016. Although it offered a premium tier on its website, there wasn't an option to purchase it within the app.
In 2016, Apple told the email service "out of the blue" that it had to add an in-app purchase option to remain on the App Store, ProtonMail CEO Andy Yen said in an interview with The Verge.
"For the first two years we were in the App Store, that was fine, no issues there," Yen said. "But a common practice we see ... as you start getting significant uptake in uploads and downloads, they start looking at your situation more carefully, and then as any good mafia extortion goes, they come to shake you down for some money."
He added that Apple blocked app updates for a month and threatened to remove the app entirely until ProtonMail complied with the guidelines. The email service eventually did, but also raised in-app subscription prices by 26% in an effort to make up the 30% commission that Apple takes.
ProtonMail is free to download that, prior to the addition of in-app purchases, offered a premium subscription through the company's website. Apple "stumbled" onto language in the app that mentioned the premium tier and demanded it be added to the app as and IAP, according to Yen.
"They are judge, jury, and executioner on their platform, and you can take it or leave it. You can't get any sort of fair hearing to determine whether it's justifiable or not justifiable, anything they say goes," Yen added.
The situation was characterized as being similar to those faced by Basecamp-created email service Hey and WordPress earlier in 2020.
Apple in September tweaked its App Store guidelines to allow for free apps that are meant to complement premium web-based services. It also introduced a new process that allows developers to not only appeal App Store decisions, but also guidelines. In the wake of those updated rules, Yen said that ProtonMail plans to remove its in-app premium purchasing option.
Yen added that he believes Apple's 30% cut of in-app purchases is particularly hurtful to ProtonMail, since it isn't free like ad-supported rivals, such as Gmail.
ProtonMail is one of the founding members of the Coalition for App Fairness, a nonprofit organization that also includes other companies that have had run-ins with Apple's app guidelines -- including Epic Games, Basecamp, and Spotify.
The group advocates for a set of "App Store Principles" that it believes companies like Apple should adopt, including allowing for rival app stores and reducing its commission on in-app purchases.
Credit: ProtonMail
The encrypted and privacy-focused email service launched on the App Store in 2016. Although it offered a premium tier on its website, there wasn't an option to purchase it within the app.
In 2016, Apple told the email service "out of the blue" that it had to add an in-app purchase option to remain on the App Store, ProtonMail CEO Andy Yen said in an interview with The Verge.
"For the first two years we were in the App Store, that was fine, no issues there," Yen said. "But a common practice we see ... as you start getting significant uptake in uploads and downloads, they start looking at your situation more carefully, and then as any good mafia extortion goes, they come to shake you down for some money."
He added that Apple blocked app updates for a month and threatened to remove the app entirely until ProtonMail complied with the guidelines. The email service eventually did, but also raised in-app subscription prices by 26% in an effort to make up the 30% commission that Apple takes.
ProtonMail is free to download that, prior to the addition of in-app purchases, offered a premium subscription through the company's website. Apple "stumbled" onto language in the app that mentioned the premium tier and demanded it be added to the app as and IAP, according to Yen.
"They are judge, jury, and executioner on their platform, and you can take it or leave it. You can't get any sort of fair hearing to determine whether it's justifiable or not justifiable, anything they say goes," Yen added.
The situation was characterized as being similar to those faced by Basecamp-created email service Hey and WordPress earlier in 2020.
Apple in September tweaked its App Store guidelines to allow for free apps that are meant to complement premium web-based services. It also introduced a new process that allows developers to not only appeal App Store decisions, but also guidelines. In the wake of those updated rules, Yen said that ProtonMail plans to remove its in-app premium purchasing option.
Yen added that he believes Apple's 30% cut of in-app purchases is particularly hurtful to ProtonMail, since it isn't free like ad-supported rivals, such as Gmail.
ProtonMail is one of the founding members of the Coalition for App Fairness, a nonprofit organization that also includes other companies that have had run-ins with Apple's app guidelines -- including Epic Games, Basecamp, and Spotify.
The group advocates for a set of "App Store Principles" that it believes companies like Apple should adopt, including allowing for rival app stores and reducing its commission on in-app purchases.
Comments
I didn’t know that mafia crime syndicates even offered in-app purchase options as a payment option. Wonder if they support Apple Pay? Live and learn. But I still think the CEO is being hyperbolic. Show me the severed horse head in his bed and/or crushed kneecaps and yeah, I’ll change my mind.
Executioner? Really?
I've been a subscriber to ProtonMail since before they had an app. I like my Mac and my iPhone, but screw Apple and their rent seeking; if there's an option to pay outside of IAP then I'll be taking it at this point. I was thinking about subscribing to Apple One, but to hell with that.
My landlord is the mafia because he told me to mow the lawn and doesn't pay my electric bill !!!!
Why don't you join Spotify and the other shi*ty developers. Or LEAVE Apple's ecosystem and all your problems are gone.
Can you imagine being so entitled that you think you can run the companies that give you the platform? Can you imagine Disney getting upset at AMC for not allowing them to distribute their films for free or crying that they won't let them set up a 3rd party theater on their property FREE OF CHARGE?!
Apple is better than that. Go buy knockoff devices and be happy that way.
"Pork is bad"
with
"I like chocolate"
Your liking chocolate - while fascinating on its own merits - has nothing to do with the health effects of eating pork or the ethics of raising animals for the purpose of slaughtering them. Likewise your desire for a single method to install apps on iOS has nothing to do with the way that Apple chooses to manage that method. ProtonMail isn't saying that he wants an alternative app store for the purpose of not having to offer IAPs. He is saying that he didn't want to be forced to offer IAPs on the App Store that he is already in.
You may have missed the news about Proton teaming up with the other scumbags who want what these users are against. That's the connection.
And of course Apple goes after apps bigger fish not following their rules, it’s better business to enforce the rules first against bigger fish than a million small fish with no market share. It’s just good business.
The rules are the same tho...if it’s not the “reader app” category (ebook readers, video streamers, etc) you cant *only* offer out-of-store subscriptions, you have to offer in-app too. This is the rule Apple developed long ago to make using Apple devices simpler. Don’t like it, don’t sell within it.