Apple to raise App Store prices in Brazil, India, Russia, more

Posted:
in General Discussion edited October 2020
In an update posted to its developer portal on Monday, Apple announced imminent App Store price hikes in Brazil, Colombia, India, Indonesia, Russia and South Africa to account for foreign exchange rates and tax changes.

App Store


According to Apple, the new pricing builds in tax developments in India and Indonesia. Specifically, India has imposed an equalization levy of 2%, which adds to an existing goods and services tax of 18%. In Indonesia, a new value-added tax of 10% was instated for developers based outside of the country.

The changes affect app purchases and in-app transactions, but do not impact auto-renewable subscriptions. Apple expects the price increases to roll out in the next few days.

In addition to the countries listed above, App Store pricing will be adjusted in Albania and Iceland to align with the pricing of apps in other markets based on the U.S. dollar with value-added tax. Whether those prices will rise or fall is unknown.

Apple sometimes updates App Store pricing to reflect alterations in local tax law, foreign exchange rates and other economic factors that impact online marketplaces. Last year, the company raised prices in Japan due to an increase in consumption tax rates. Prior to that, UK users were hit with a 25% increase as exchange rates sunk on "Brexit."

Comments

  • Reply 1 of 3
    22july201322july2013 Posts: 2,909member
    It would actually be a big news story if Apple didn't adjust prices to account for exchange rates and taxes ink any given jurisdiction. The fact that it is adjusting prices to account for exchange rates is precisely what we all expect, therefore not really news. Just my opinion.
  • Reply 2 of 3
    It would actually be a big news story if Apple didn't adjust prices to account for exchange rates and taxes ink any given jurisdiction. The fact that it is adjusting prices to account for exchange rates is precisely what we all expect, therefore not really news. Just my opinion.
    Well, it does give me a heads-up that the prices will rise on the Indian App Store, so I appreciate the news.
  • Reply 3 of 3
    It would actually be a big news story if Apple didn't adjust prices to account for exchange rates and taxes ink any given jurisdiction. The fact that it is adjusting prices to account for exchange rates is precisely what we all expect, therefore not really news. Just my opinion.
    Then it should be big news, that Euro prices have not been decreased - despite the Euro conversion rate offsets the included taxes (EU App Stores) since 3 months (so prices should be 1:1 to USD).
    Interesting to see how Apple handles changes in conversion rates.
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