Apple releases new HomePod mini 'The magic of mini' ad spot
In this whimsical and sometimes bizarre ad spot, Apple shows off its HomePod mini with hip-hop artist Tierra Whack having some fun in her own little world.
Tierra Whack in "The magic of mini" ad spot
The ad spot reflects some of Apple's more high-end production videos for the holidays. Some featuring families coming together or Frankenstein's monster looking for happiness.
The video opens with musician Tierra Whack listening to her AirPods Pro and a song about being sad. Her scarf seems to grow longer and longer as she tries to hide from the world.
She gets home to tell her normal-sized HomePod "Hey Siri, turn it way up" as a much happier song plays. Things get wild as a small version of Tierra Whack steps out and a HomePod mini appears.
The HomePod mini is now available to order. It has many of the same features of the larger HomePod with a great sound and better pairing and processing.
Tierra Whack in "The magic of mini" ad spot
The ad spot reflects some of Apple's more high-end production videos for the holidays. Some featuring families coming together or Frankenstein's monster looking for happiness.
The video opens with musician Tierra Whack listening to her AirPods Pro and a song about being sad. Her scarf seems to grow longer and longer as she tries to hide from the world.
She gets home to tell her normal-sized HomePod "Hey Siri, turn it way up" as a much happier song plays. Things get wild as a small version of Tierra Whack steps out and a HomePod mini appears.
The HomePod mini is now available to order. It has many of the same features of the larger HomePod with a great sound and better pairing and processing.
Comments
If this is the future of Apple Ad's, then we are definitely in a sad place. I would be surprised it this ad resonated with many people. Fans of Whack will appreciate seeing her - for sure - but I doubt anyone will say this add motivated them to buy a HomePod mini.
Remember the dancing white cords of the iPods? About as meaningful as this.
(Somehow, they're historic. This? Maybe.)
I know it is supposed to portray a retreat to a happy place, but ultimately the whole thing is a real downer the more you ponder it, which at two minutes you have plenty of time to do. I am not sure how that encourages anyone to buy a consumer product. And if it does, is it a good message to say “Hey depressed person! Buy this speaker thing and you will have a magical experience even though you are still alone with yourself”
also.. that scarf?
also also: get those hip hop annoyances off my lawn!
If you "hate" it then time to loosen up and find some magic in your life. Ugh "computer people on message boards".
Well, the thing is Apple is aiming for a certain demographic, and this demographic listens to this young lady’s music.
I'm not even an Apple person, but I created this account just to comment, because this is one of the most ignorant threads I've ever seen.
I thought the ad was cool and very appealing. I loved the music and the contrasting moods.
It made me curious about the product, and I took the time to Google the artist. Went down a YouTube rabbit hole, and nowTierra Whack has a new fan and subscriber.
It should probably be noted that I'm a white woman in my fifties, living in the suburbs, and as such, presumably not the "target demographic" for this commercial. But who cares?
Maybe if some of the commenters listened to lyrics and tried to catch the feeling of songs instead of just thinking "ew, rap" or thinking it is PC or only aimed at certain people, they could broaden their horizons. Musically and otherwise.
She gets inside, turns her happy music way up, then learns to love herself (blowing a kiss at herself, then turning into her usual persona).
did you seriously think this is “an attack on Christmas” *gasp!* the horror! Or that it’s about some sort of race thing? Come on, man. Grow up.
Also, I'm not the demo for this ad's audience, but there's something almost mesmerizing about the visuals every time I see it.