Enrollment for reduced 15% Apple App Store commission begins
The App Store Small Business Program allows developers who earn less than $1 million per year to pay only 15% of sales to Apple, and enrollment has begun.

App Store Small Business Program enrollment begins
Apple has charged developers 30% of revenue on app sales and in-app purchases to operate on the App Store, only changing the percentage for subscription apps that kept users subscribed for more than a year. Now Apple has changed its guidelines to enable developers who are paid by Apple less than $1 million per year to pay only 15% of the revenue.
Developers must meet these requirements to be a part of the App Store Small Business Program:
This move comes after pressure from major developers and government inquiries questioning Apple's monopoly position. The move proved popular among many developers, though some large developers do not believe the change to be enough to satisfy their issues.
Apple highlights the steps to enroll:

App Store Small Business Program enrollment begins
Apple has charged developers 30% of revenue on app sales and in-app purchases to operate on the App Store, only changing the percentage for subscription apps that kept users subscribed for more than a year. Now Apple has changed its guidelines to enable developers who are paid by Apple less than $1 million per year to pay only 15% of the revenue.
Developers must meet these requirements to be a part of the App Store Small Business Program:
- Existing developers who made up to 1 million USD in proceeds in 2020 for all their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
- If a participating developer surpasses the 1 million USD threshold, the standard commission rate will apply for the remainder of the year.
- If a developer's proceeds fall below the 1 million USD threshold in a future calendar year, they can re-qualify for the 15% commission the year after.
- Developers must identify any Associated Developer Accounts to determine proceeds eligibility.
This move comes after pressure from major developers and government inquiries questioning Apple's monopoly position. The move proved popular among many developers, though some large developers do not believe the change to be enough to satisfy their issues.
Apple highlights the steps to enroll:
- Be an account holder in the Apple Developer Program
- Review and accept the latest Paid Apps agreement
- If applicable, list all of your associated developer accounts
Comments
Me too. It seems like this should apply to all developers, without any need to enroll, especially since:
Because you have to disclose every developer account that you own, and all accounts are taken into consideration. Apple has no idea who ultimately owns and controls a developer account since they could be set up under different legal entities. For example, Epic controls several accounts.