Apple, TSMC rumored to be working on chips for a Tesla-like 'Apple Car'

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  • Reply 21 of 30
    jdb8167 said:
    Beats said:
    jdb8167 said:
    JWSC said:
    jdb8167 said:
    I wonder if Apple already has a car partner lined up which is why they have sudden movement on this project which seemed nearly dead. I also doubt that Apple can market a stand alone car chip/board but with a partner lined up, the odds change. Don't doubt that plenty of companies have taken note of what is happening at Intel since they rejected Apple's offer to partner on the iPhone.
    Apple doesn’t do OEM.  It’s car or nuthin’.
    Except you have no idea what they are working on. Why does it have to be a complete car designed by Apple? I can easily see an Apple car co-designed by Apple and existing car manufacturer. It could still be an Apple car. "Designed in California manufactured in Japan by Mitsubishi."

    Apple doesn't do what everyone expects. They are very good at surprising the markets if you haven't noticed. I still suspect it will be nothing though.

    None of us know. We are going by history.

    Also that tagline is like saying "Designed by Apple in California manufactured in China by Foxconn".
    Partnering with someone is pretty different than hiring them as an OEM. It is actually possible that Apple would use a manufacturing strategy like they do for all their other hardware products but I'm not sure you can hire an OEM car manufacturer. History says that Apple doesn't manufacture their hardware products, they hire someone to do it. What contract car manufacturers are out there--not snark, I honestly don't know if they exist.

    Edit: hardware products
    Yes, you can hire an OEM contract manufacturer to build entire cars. Magna makes cars for BMW, Toyota and others.

    https://www.magna.com/products/complete-vehicles/complete-vehicle-manufacturing
    CloudTalkinjdb8167watto_cobra
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  • Reply 22 of 30
    JWSCjwsc Posts: 1,203member
    larryjw said:

    JWSC said:
    larryjw said:
    Now that Musk, the ego, is pulling out of California, Apple will have an EV manufacturing facility available for cheap. But, what about quality workers. 
    You do realize that Tesla is the last major auto manufacturer in California, and that SpaceX is the last major aerospace manufacturer in California.

    It’s not ego.

    California has been doing it’s best to make manufacturing in that state economically unviable.  Most everyone else has left.
    Corporate citizenship should be real. Musk makes money but costs the state billions to clean up the mess left. It's not as though we don't have engineers who can build products and not damage the world in the process. It just costs money and that money should be part of the cost of goods sold, not leaving the responsibility to make the world a better place solely on government and taxes. 
    You’re making some very odd and unsubstantiated assertions about Musk and Tesla polluting California and profiting off it.  Maybe you’d like to share with us how you arrived at that conclusion.

    But geez, he’s still there!!!  And you criticize?  I don’t get it.  The rest of the auto, aerospace, and PC manufacturing industry (Apple no longer manufactures there) ALREADY LEFT CALIFORNIA !!!  There’s your corporate citizenship for you. Let that sink in.
    patchythepiratewatto_cobra
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  • Reply 23 of 30
    Spoiler alert: it will be shaped like a bean, have independently steering font and rear wheels, it will only be for used for ride sharing, lidar with maps integration and AR will markedly differentiate it from all competitors, it will be universally mocked, then accepted as inevitable, Siri will still suck. 
    JWSC
     1Like 0Dislikes 0Informatives
  • Reply 24 of 30
    Can't wait to see them finish compared to Tesla of Elon Musk Project Titan: Apple Car Develop Chips for Self-Driving Cars with TSMC https://techoslava.com/2020/12/project-titan-apple-car-develop-chips-for-self-driving-cars-with-tsmc/
    watto_cobra
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  • Reply 25 of 30
    crowleycrowley Posts: 10,453member
    jdb8167 said:
    Beats said:
    jdb8167 said:
    JWSC said:
    jdb8167 said:
    I wonder if Apple already has a car partner lined up which is why they have sudden movement on this project which seemed nearly dead. I also doubt that Apple can market a stand alone car chip/board but with a partner lined up, the odds change. Don't doubt that plenty of companies have taken note of what is happening at Intel since they rejected Apple's offer to partner on the iPhone.
    Apple doesn’t do OEM.  It’s car or nuthin’.
    Except you have no idea what they are working on. Why does it have to be a complete car designed by Apple? I can easily see an Apple car co-designed by Apple and existing car manufacturer. It could still be an Apple car. "Designed in California manufactured in Japan by Mitsubishi."

    Apple doesn't do what everyone expects. They are very good at surprising the markets if you haven't noticed. I still suspect it will be nothing though.

    None of us know. We are going by history.

    Also that tagline is like saying "Designed by Apple in California manufactured in China by Foxconn".
    Partnering with someone is pretty different than hiring them as an OEM. It is actually possible that Apple would use a manufacturing strategy like they do for all their other hardware products but I'm not sure you can hire an OEM car manufacturer. History says that Apple doesn't manufacture their hardware products, they hire someone to do it. What contract car manufacturers are out there--not snark, I honestly don't know if they exist.
    It's hard to imagine any of the car manufacturers we've heard of wanting to play the part of manufacturer for Apple like Foxconn do for Apple's computers, and I don't think there is any such thing as a contract car manufacturer, they're all vertically integrated.  

    I guess we could see a partnership where you end up with e.g. a Mercedes-Benz-Apple, or a Chrysler-Apple car, but that brings to mind Apple's misadventures with the Motorola-iTunes phones. 

    Difficult to see any way Apple would want to do this other than the full stack.  But making cars is well out of their wheelhouse.
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  • Reply 26 of 30
    Rayz2016rayz2016 Posts: 6,957member
    I would imagine Apple would have more interest in selling the chips to other car manufacturers

    Nope. The chips are nothing without the software.
    edited December 2020
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  • Reply 27 of 30
    Rayz2016rayz2016 Posts: 6,957member

    larryjw said:
    Now that Musk, the ego, is pulling out of California, Apple will have an EV manufacturing facility available for cheap. But, what about quality workers. 

    Is this they guy started PayPal, sold it, started an electric car company and with his other hand started another company that has who has put two sets of astronauts on the ISS with a reusable rocket that can land on an automated ship?

    There's a reason he has an ego. He's earned it.
    JWSCwatto_cobra
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  • Reply 28 of 30
    mjtomlinmjtomlin Posts: 2,699member
    crowley said:
    jdb8167 said:
    Beats said:
    jdb8167 said:
    JWSC said:
    jdb8167 said:
    I wonder if Apple already has a car partner lined up which is why they have sudden movement on this project which seemed nearly dead. I also doubt that Apple can market a stand alone car chip/board but with a partner lined up, the odds change. Don't doubt that plenty of companies have taken note of what is happening at Intel since they rejected Apple's offer to partner on the iPhone.
    Apple doesn’t do OEM.  It’s car or nuthin’.
    Except you have no idea what they are working on. Why does it have to be a complete car designed by Apple? I can easily see an Apple car co-designed by Apple and existing car manufacturer. It could still be an Apple car. "Designed in California manufactured in Japan by Mitsubishi."

    Apple doesn't do what everyone expects. They are very good at surprising the markets if you haven't noticed. I still suspect it will be nothing though.

    None of us know. We are going by history.

    Also that tagline is like saying "Designed by Apple in California manufactured in China by Foxconn".
    Partnering with someone is pretty different than hiring them as an OEM. It is actually possible that Apple would use a manufacturing strategy like they do for all their other hardware products but I'm not sure you can hire an OEM car manufacturer. History says that Apple doesn't manufacture their hardware products, they hire someone to do it. What contract car manufacturers are out there--not snark, I honestly don't know if they exist.
    ... and I don't think there is any such thing as a contract car manufacturer, they're all vertically integrated. ...

    As posted above... https://www.magna.com/products/complete-vehicles/complete-vehicle-manufacturing
    watto_cobra
     1Like 0Dislikes 0Informatives
  • Reply 29 of 30
    Rayz2016 said:

    larryjw said:
    Now that Musk, the ego, is pulling out of California, Apple will have an EV manufacturing facility available for cheap. But, what about quality workers. 

    Is this they guy started PayPal, sold it, started an electric car company and with his other hand started another company that has who has put two sets of astronauts on the ISS with a reusable rocket that can land on an automated ship?

    There's a reason he has an ego. He's earned it.
    Fun fact: Musk didn't found Tesla. He bought it.  Perhaps not unlike Jobs and Pixar.
    patchythepirateJWSCwatto_cobra
     1Like 0Dislikes 2Informatives
  • Reply 30 of 30
    crowleycrowley Posts: 10,453member
    mjtomlin said:
    crowley said:
    jdb8167 said:
    Beats said:
    jdb8167 said:
    JWSC said:
    jdb8167 said:
    I wonder if Apple already has a car partner lined up which is why they have sudden movement on this project which seemed nearly dead. I also doubt that Apple can market a stand alone car chip/board but with a partner lined up, the odds change. Don't doubt that plenty of companies have taken note of what is happening at Intel since they rejected Apple's offer to partner on the iPhone.
    Apple doesn’t do OEM.  It’s car or nuthin’.
    Except you have no idea what they are working on. Why does it have to be a complete car designed by Apple? I can easily see an Apple car co-designed by Apple and existing car manufacturer. It could still be an Apple car. "Designed in California manufactured in Japan by Mitsubishi."

    Apple doesn't do what everyone expects. They are very good at surprising the markets if you haven't noticed. I still suspect it will be nothing though.

    None of us know. We are going by history.

    Also that tagline is like saying "Designed by Apple in California manufactured in China by Foxconn".
    Partnering with someone is pretty different than hiring them as an OEM. It is actually possible that Apple would use a manufacturing strategy like they do for all their other hardware products but I'm not sure you can hire an OEM car manufacturer. History says that Apple doesn't manufacture their hardware products, they hire someone to do it. What contract car manufacturers are out there--not snark, I honestly don't know if they exist.
    ... and I don't think there is any such thing as a contract car manufacturer, they're all vertically integrated. ...

    As posted above... https://www.magna.com/products/complete-vehicles/complete-vehicle-manufacturing
    I very much stand corrected.  Thanks.
     0Likes 0Dislikes 0Informatives
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