Apple hits back at Facebook, says new iOS 14 ad tracking rules provide user choice

Posted:
in General Discussion edited December 2020
Apple on Wednesday responded to complaints from Facebook over privacy disclosures and security mechanisms built into iOS 14, saying the new activity tracking options present something never before offered to users: fundamental choice.

Ad Tracking
Source: Apple


Facebook on Wednesday took out a series of full-page ads in major U.S. newspapers decrying Apple's planned implementation of ad tracking protections. The social media firm is positioning itself as champion of small businesses -- seemingly hapless victims caught up in a war between giants -- that stand to lose out on ad revenue because the regulations.

"Small businesses deserve to be heard. We hear your concerns, and we stand with you," the Facebook ad reads.

Facebook and other companies that rely on targeted ad revenue are up in arms over new system level features and developer requirements that, among other things, prompt users to deliberately opt in to ad tracking. Currently, tracking is in many cases on by default, leaving users to manually opt out of such schemes. Data is king in the world of advertising, and Facebook is known to leverage its multi-pronged platform to pump users dry.

Responding to the attack ad, Apple in a statement to AppleInsider said companies like Facebook are welcome to continue tracking users, so long as those users have a choice in the matter.

"We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites -- and they should have the choice to allow that or not," Apple said in a statement to AppleInsider. "App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice."

Initially due this year but pushed back into 2021, the feature will opt users out of ad tracking by default. Opening an app for the first time will throw up a permission dialogue box with two selections: "Allow Tracking" and "Ask Apps Not to Track," though Facebook has gone on record as saying this concession is not enough.

Apple disagrees and today went so far as to mock up a sample graphic (seen above) that illustrates how Facebook might persuade opt-ins under the Identifier for Advertisers (IDFA) system. Facebook has so far declined to adopt IDFA.

For users, app tracking transparency allows control over if, when, and how ad networks track movements inside and across apps. For example, user can revoke permissions to track at a later date in the iOS Settings app. The goal is to afford users greater control and transparency while maintaining a vibrant app ecosystem, Apple says.

In addition to IDFA and ad tracking safeguards, Apple this week rolled out so-called privacy "nutrition labels" that reveal what data an app collects and how it is used.

Facebook is reportedly planning a second attack ad for Thursday, this time claiming Apple is angling to destroy the free internet. The gist of the argument, according to BuzzFeed's John Paczkowski, is that websites and app makers will be forced to charge for content if their ability to run personalized ads is crippled.
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Comments

  • Reply 1 of 45
    BeatsBeats Posts: 2,913member
    I don't see what the big deal is? Other apps have been required for years to ask permission for our data (like photos and microphone) including Instagram.

    USERS HAVE A CHOICE ZUCK!
    ivanhcitylightsappleplastico23Andy.Hardwakejahbladeronnwatto_cobra
  • Reply 2 of 45
    “We believe Facebook and others should not be able to track everything you do and turn YOU into a product without your knowledge and consent.” 

    Not hard to see the rationale. 
    ivanhplastico23Andy.HardwakeNotoriousDEVdewmesvanstromjahbladeronnwatto_cobra
  • Reply 3 of 45
    The pervasive tracking for ads is a cancer on the internet and Facebook tracks even people who have never signed up for Facebook.
    williamlondonplastico23Andy.Hardwakeionicleolsn2itivguyNotoriousDEVsvanstromsuperklotonjahblade
  • Reply 4 of 45
    Completely unimaginable a time (or afeared) that privacy might be sacrosanct instead of forever commercialisable by Facebook and others of its ilk. The target they see on all our backs, dollar signs, yet say nothing, keep that a secret and, “hey look over there at Apple.”
    watto_cobra
  • Reply 5 of 45
    hexclockhexclock Posts: 1,039member
    Facebook, the rabid dog that you used to love, but now needs to be put down. 
    firelocksuperklotonjahbladeronnwatto_cobra
  • Reply 6 of 45
    I'm so glad I no longer have a Facebook account. This latest whine by them convinced me to get rid of Instagram too.
    plastico23Andy.Hardwakeioniclesvanstromsuperklotonwatto_cobradarkvader
  • Reply 7 of 45
    what is wrong with Facebook, mean everything still the same but the only different is that now the consumer have the choice.  Facebook not only didn't care about the consumer but they also try to limit our freedom of choice as well. Facebook is trying to take away the very basic of right that we have today, so what's next will they try to take away?
    svanstromjahbladeronnwatto_cobra
  • Reply 8 of 45

    Mark Zuckerberg And His Team Is So Full of S***! I'm soooo very tired of this Little Twit with his Greasy, Sweaty Face under the hot spotlight of the U.S. Congress and the American People!

    plastico23Dogpersonwatto_cobradarkvader
  • Reply 9 of 45
    They don’t want to have to ask because they know the answer. I’m sure Facebook can collect enough information about me through groups, likes, the posts that are clicked within their platform to show me “relevant” ads if there is such a thing. Glad Apple is telling Mark to go Zuck it. 
    plastico23ioniclen2itivguyNotoriousDEVsvanstromsuperklotonjahbladeronnwatto_cobra
  • Reply 10 of 45
    JapheyJaphey Posts: 1,303member
    Apple usually responds to attacks and criticisms with class, but this time I’d really love to see them get a little dirty. It’s time for someone to put Zuck in his place. 
    olssvanstromsuperklotonjahbladeronnDogpersonwatto_cobra
  • Reply 11 of 45
    Make the world a better place - shut down facebook!

    ionicleolswilliamlondonsuperklotonjahbladeDogpersonwatto_cobradarkvader
  • Reply 12 of 45
    Tim should buy some prime time TV spot to let the world know FB want to track everyone on everything 
    watto_cobradarkvader
  • Reply 13 of 45
    I'm so glad I no longer have a Facebook account. This latest whine by them convinced me to get rid of Instagram too.
    Whether you no longer have one, or even have never had one doesn't matter to Facebook... all those Facebook share wdigets you see splashed everywhere are tracking you regardless...

    https://www.newsweek.com/facebook-tracking-you-even-if-you-dont-have-account-888699

    "Facebook tracks internet users even if they are logged off or don't have an account on the social network, the company confirmed on Monday (April 16) as it attempted to shake off the unprecedented controversy that arose following allegations that it facilitated a breach of user data linked to an estimated 87 million accounts.

    The platform has admitted that applications and websites that use Facebook services—such as embedded "like" or "share" buttons, login pages, analytics or advertising—are not able to distingish if the user actually has a Facebook account. The U.S. social network receives the information anyway."

    n2itivguyNotoriousDEVsvanstromsuperklotonGG1jahbladeronnDogpersonwatto_cobra
  • Reply 14 of 45
    Rayz2016Rayz2016 Posts: 6,957member
    Apparently, the National Association of Housebreakers, Muggers and Station Pickpockets are taking out a full-page ad in the papers today. 

    They want to protest about the proliferation of net-connected  house cameras and alarm systems which are denying their members their livelihoods, and in some cases, freedom. 

    They’re not demanding a removal of these devices, just a mandatory ten-minute delay before alerting the homeowner. 
    radarthekationiclewilliamlondonNotoriousDEVjahbladeronnwatto_cobra
  • Reply 15 of 45
    If I had shares in facebook - these are the sorts of ads that would tell me to Sell. Sell. Sell.
    Upper management are clearly in panic mode and they evidently don't have a plan for how they'll grow without invasive internet tracking.

    The fact that they're so worried about this actually sheds some light on just how much data they're collecting and using from all users of the web (not just people who have facebook profiles - I note this because it's stated in their privacy policy.)
    n2itivguywatto_cobra
  • Reply 16 of 45
    avon b7avon b7 Posts: 6,166member
    Beats said:
    I don't see what the big deal is? Other apps have been required for years to ask permission for our data (like photos and microphone) including Instagram.

    USERS HAVE A CHOICE ZUCK!
    It's a very big deal. 

    Apple and lots of others who protest against tracking activity are right to want this to be an opt in rather than an opt out. 

    The stakes are high, though. If Facebook decided to EOL its apps on iOS, what do you think might happen?

    I wouldn't like to guess on that one. 

    On another level, the choice (pun intended) of words Apple used made me raise an eyebrow. 

    It is being investigated for possibly abusing its position and anti competitive behaviour (in effect limiting choice) and now openly declares this situation one of 'fundamental choice' for users.

    I'm not convinced that was the best line of defence. 
  • Reply 17 of 45

    Update: Facebook is reportedly planning a second attack ad for Thursday, this time claiming Apple is angling to destroy the free internet. The gist of the argument, according to BuzzFeed's John Paczkowski, is that websites and app makers will be forced to charge for content if their ability to run personalized ads is crippled.
    I have often wondered how much users would be willing to pay to use Facebook, Instagram and other apps. If those apps are that important to their daily lives then surely they are willing to pay actual money for it. Right? RIGHT?! Let’s find out. 
    radarthekatn2itivguysvanstromwatto_cobra
  • Reply 18 of 45
    You have to wonder if Apple/Microsoft and Google/Amazon have a breaking point, where they work together to “Sherlock” Facebook.
    superklotonwatto_cobra
  • Reply 19 of 45
    It looks like Facebook is really scared shitless about these changes. 
    svanstromsuperklotonwatto_cobra
  • Reply 20 of 45
    Rayz2016Rayz2016 Posts: 6,957member
    avon b7 said:
    Beats said:
    I don't see what the big deal is? Other apps have been required for years to ask permission for our data (like photos and microphone) including Instagram.

    USERS HAVE A CHOICE ZUCK!
    It's a very big deal. 

    Apple and lots of others who protest against tracking activity are right to want this to be an opt in rather than an opt out. 

    The stakes are high, though. If Facebook decided to EOL its apps on iOS, what do you think might happen?


    Folk would put a Facebook link on iOS home screen and carry on as if nothing had happened. The only loser would be Facebook since they would find it harder to glean information from Safari than their app, which is why we’re seeing a lot of whiney sabre-rattling but no attempts to take the “moral” stance by removing the app as a protest. 

    Facebook thinks its problem is that little box: they can’t figure out what to put in it to make people accept tracking. And the reason they can’t figure out what to put in the box is because the problem is their business model: it relies on deception and trickery to work. 







    n2itivguywilliamlondonNotoriousDEVfirelockdrdavidronnwatto_cobra
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