To be blunt, whomever winds up making what is sounding more and more like a glorified robotaxi really doesn’t matter. This first generation product sounds less and less like a consumer facing product by the day.
That being said, I’m hardly the darling choice of any auto manufacturer, as my daily is a 2006, and it was a 2004 until my family was literally given a hand me down 2011. I look for a car that is still viable after two decades, preferably three.
Obviously I agree:
I retired my previous car on the advice of my mechanic at a quarter million miles and 24 years old. My current ride will be 22 years old (and going strong) in April.
Essentially, after the first 10 years or so, the largest cost of the car (depreciation) is essentially nil as it's already been depreciated. Plus I save a bunch on insurance.
Meanwhile, the car not only does what I need it to, it has every meaningful bell and whistle I would get in a brand new car.
.... So, why would I spend $25K - $65k on a new car? Impress the neighbors? (Nope! I'll keep the cash!)
Which brings up one of my major concerns about EVs: I have heard too often that the battery will last "the life of the car" -- which makes me concerned about the life of the car!
Apple don't like to talk about the product until all ducks are properly in raw. Hyundai should have asked LG,Samsung to learn how to work and relationship expectation of Apple with it's suppliers,partners,etc..
Perhaps they did and decided to do it their way rather than Apple's.
To be blunt, whomever winds up making what is sounding more and more like a glorified robotaxi really doesn’t matter. This first generation product sounds less and less like a consumer facing product by the day.
That being said, I’m hardly the darling choice of any auto manufacturer, as my daily is a 2006, and it was a 2004 until my family was literally given a hand me down 2011. I look for a car that is still viable after two decades, preferably three.
Obviously I agree:
I retired my previous car on the advice of my mechanic at a quarter million miles and 24 years old. My current ride will be 22 years old (and going strong) in April.
Essentially, after the first 10 years or so, the largest cost of the car (depreciation) is essentially nil as it's already been depreciated. Plus I save a bunch on insurance.
Meanwhile, the car not only does what I need it to, it has every meaningful bell and whistle I would get in a brand new car.
.... So, why would I spend $25K - $65k on a new car? Impress the neighbors? (Nope! I'll keep the cash!)
Which brings up one of my major concerns about EVs: I have heard too often that the battery will last "the life of the car" -- which makes me concerned about the life of the car!
Only two cars over nearly 50 years - very prudent and frugal! Another plus is not worrying about every little scratch and ding and just shrugging and laughing. The biggest negative is not having the latest safety tech. Every time I’m tempted to upgrade I read about another vehicle in the pipeline and then wait for that, and the cycle repeats, meanwhile the industry/tech overall keeps getting better and my expenses remain low (even though buying any new vehicle is no issue financially, like you, I’m not trying to impress the neighbors.) I don’t think I’m ready for an EV yet, although the Mustang Mach E is getting very good reviews, and has wireless CarPlay. Right now I’m convinced I’ll get the new Bronco as it’ll be much better than a Wrangler and be like several vehicles in one: convertible, off roader, boat hauler, respectable enough to take the wife out in, etc. But of course something else might come along by then....
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
Maybe not all Hyundai executives are interested in being Apple's supplier and leaked this to blow up the talks. Once Apple announces a car that puts their CarPlay business with other manufacturers in jeopardy. This comes down to two maxims.
"Sh!+ or get off the Can" and "Go Big or go Home". Apple needs to either build their own Factories like Tesla or just buy a company like Subaru or Mitsiubishi and begin quick process to transition new vehicles to EVs within 5 years (Just be sure to jettison or buyout the dealer network.)
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
Maybe not all Hyundai executives are interested in being Apple's supplier and leaked this to blow up the talks. Once Apple announces a car that puts their CarPlay business with other manufacturers in jeopardy. This comes down to two maxims.
"Sh!+ or get off the Can" and "Go Big or go Home". Apple needs to either build their own Factories like Tesla or just buy a company like Subaru or Mitsiubishi and begin quick process to transition new vehicles to EVs within 5 years (Just be sure to jettison or buyout the dealer network.)
I would say instead that the best bet for Hyundai (or another manufacturer) would be to simply start up a subsidiary or sister company that could piggy back off of existing expertise and supply chains without downgrading the main operation by making it into subcontractor. Then, if and when Apple dumps them, they simply take what they got and move on...
How dumb are these companies?? If you’re in talks with Apple, do your research, realize they’re notoriously secretive, and shut your damn mouth!
Why? Because Apple said to?
From a Hyundai perspective, they either enter to an agreement as equal partners or they don't. Either way, Apple doesn't get to dictate how that company conducts its business and, for most companies, unless there is an actual need for secrecy, transparency prevails.
Actually they do. If you want work as an Apple vendor, you do as the client wishes. You have no evidence that they were offered equal partner status whatsoever,
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
With all the existing excess capacity in the industry, and massive amounts coming since the EV revolution is smacking these dinosaurs right between the eyes faster than a speeding missile, carmakers are dime-a-dozen.
Soon they'll be begging for business from companies like Apple.
How dumb are these companies?? If you’re in talks with Apple, do your research, realize they’re notoriously secretive, and shut your damn mouth!
Why? Because Apple said to?
From a Hyundai perspective, they either enter to an agreement as equal partners or they don't. Either way, Apple doesn't get to dictate how that company conducts its business and, for most companies, unless there is an actual need for secrecy, transparency prevails.
Actually they do. If you want work as an Apple vendor, you do as the client wishes. You have no evidence that they were offered equal partner status whatsoever,
Why would you assume that Hyundai would accept anything less than an equal partnership? ... Not everybody holds Apple as a god to be worshiped.
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
With all the existing excess capacity in the industry, and massive amounts coming since the EV revolution is smacking these dinosaurs right between the eyes faster than a speeding missile, carmakers are dime-a-dozen.
Soon they'll be begging for business from companies like Apple.
Hyundai already has an EV. What does Apple have? Or maybe that's why Apple is wooing them?
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
With all the existing excess capacity in the industry, and massive amounts coming since the EV revolution is smacking these dinosaurs right between the eyes faster than a speeding missile, carmakers are dime-a-dozen.
Soon they'll be begging for business from companies like Apple.
Hyundai already has an EV. What does Apple have? Or maybe that's why Apple is wooing them?
If this is down to the report leaking, it's pretty stupid. Apple really has no weight to throw around in the vehicle arena, and as others have said it has to be an equal partnership. Apple isn't used to that, they usually dictate terms (and how much they'll pay) to Chinese companies who simply pay their workers less to seal the deal. That's not an option with a car company in a country that has workers rights, and who uses permanent salaried staff.
Apple's secrecy doesn't really do them any favours nowadays, as almost every aspect of the hardware in a product is leaked months before announcement anyway; so ditching a supplier because of it is pretty stupid. It's unbelievable that Apple still refuses to sign Nvidia's drivers due to a leak 6 years back. Incredibly childish. But a downside of these leaks is they contribute to there being little hype or excitement around announcements anymore (though the lack of passion from Cook doesn't help either). So much for him "doubling down" on secrecy.
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
With all the existing excess capacity in the industry, and massive amounts coming since the EV revolution is smacking these dinosaurs right between the eyes faster than a speeding missile, carmakers are dime-a-dozen.
Soon they'll be begging for business from companies like Apple.
Hyundai already has an EV. What does Apple have? Or maybe that's why Apple is wooing them?
Good for Hyundai (old news). Go buy one for your next 25 years and leave us alone.
Let us know ten years from now how it's working out for you.
I have a 21 year old Hyundai. It's still going great, by far the most reliable car anyone in my family has had. Had a Ford, rotted to bits. Had an Audi, rotted and (frequent) repairs were expensive, as were parts. Two friends have Toyotas. Horrible to work on, both very rusty. Your preconceptions are completely wrong, have you looked at car reliability charts recently? Occupying many of the top 10 spots is Hyundai. The first Audi is 50 down the list.
It sounds like Apple may need Hyundai more than Hyundai needs Apple.
With all the existing excess capacity in the industry, and massive amounts coming since the EV revolution is smacking these dinosaurs right between the eyes faster than a speeding missile, carmakers are dime-a-dozen.
Soon they'll be begging for business from companies like Apple.
Hyundai already has an EV. What does Apple have? Or maybe that's why Apple is wooing them?
Comments
That brings back memories of the 70's and 80's -- and the "cheap, junky little Japanese cars" that crushed the American auto market.
Perhaps they did and decided to do it their way rather than Apple's.
"Sh!+ or get off the Can" and "Go Big or go Home". Apple needs to either build their own Factories like Tesla or just buy a company like Subaru or Mitsiubishi and begin quick process to transition new vehicles to EVs within 5 years (Just be sure to jettison or buyout the dealer network.)
Nah, that’s just your anti-fantasy.
Soon they'll be begging for business from companies like Apple.
Why would you assume that Hyundai would accept anything less than an equal partnership?
... Not everybody holds Apple as a god to be worshiped.
Apple's secrecy doesn't really do them any favours nowadays, as almost every aspect of the hardware in a product is leaked months before announcement anyway; so ditching a supplier because of it is pretty stupid. It's unbelievable that Apple still refuses to sign Nvidia's drivers due to a leak 6 years back. Incredibly childish. But a downside of these leaks is they contribute to there being little hype or excitement around announcements anymore (though the lack of passion from Cook doesn't help either). So much for him "doubling down" on secrecy.
I have a 21 year old Hyundai. It's still going great, by far the most reliable car anyone in my family has had. Had a Ford, rotted to bits. Had an Audi, rotted and (frequent) repairs were expensive, as were parts. Two friends have Toyotas. Horrible to work on, both very rusty. Your preconceptions are completely wrong, have you looked at car reliability charts recently? Occupying many of the top 10 spots is Hyundai. The first Audi is 50 down the list.
I'm sorry that facts (the real ones) and reality make you all upset....