OWC unveils truly universal Thunderbolt 4/USB-C cable
The OWC Thunderbolt 4/USB-C cable is fully compatible with any modern USB standard and will connect any two USB-C devices without issues.

The OWC Thunderbolt 4 cable will solve any USB-C to USB-C need
When USB-C was first introduced, it was meant to be the universal connector that made buying cables easier than ever. The end result, given the poor labeling, ended up being more confusing than the connectors before it.
Now, OWC has a cable that unifies all of the standards into one universal cable that is backwards compatible from Thunderbolt 4. With a single cable you can connect any two USB-C devices and achieve full power and a maximum speed data connection without needing to concern yourself with which standard is which.
"With the OWC Thunderbolt 4 / USB-C Cable, you never have to worry or wonder if you have the right cable because it's a perfect cable for all of your C-to-C connectivity needs," said Larry O'Connor, Founder, and CEO of OWC. "If it fits your ports, it 100% does support. No other USB-C cable, other than one that is Thunderbolt 4 certified, can make this claim. As I introduce these new cables to individuals and groups, I can't tell you how many people have said they will be cutting all their other USB-C cables. Incorrect cable use is a real issue and headache we are excited to have solved."
Features of the OWC Thunderbolt 4/USB-C cable:
You can purchase the OWC Thunderbolt 4/USB-C cable for $27.99 in 0.8 meter length on MacSales.

The OWC Thunderbolt 4 cable will solve any USB-C to USB-C need
When USB-C was first introduced, it was meant to be the universal connector that made buying cables easier than ever. The end result, given the poor labeling, ended up being more confusing than the connectors before it.
Now, OWC has a cable that unifies all of the standards into one universal cable that is backwards compatible from Thunderbolt 4. With a single cable you can connect any two USB-C devices and achieve full power and a maximum speed data connection without needing to concern yourself with which standard is which.
"With the OWC Thunderbolt 4 / USB-C Cable, you never have to worry or wonder if you have the right cable because it's a perfect cable for all of your C-to-C connectivity needs," said Larry O'Connor, Founder, and CEO of OWC. "If it fits your ports, it 100% does support. No other USB-C cable, other than one that is Thunderbolt 4 certified, can make this claim. As I introduce these new cables to individuals and groups, I can't tell you how many people have said they will be cutting all their other USB-C cables. Incorrect cable use is a real issue and headache we are excited to have solved."
Features of the OWC Thunderbolt 4/USB-C cable:
- Connects to any USB-C device
- Compatible with Thunderbolt 4, Thunderbolt 3, USB 4, or USB 3
- Power delivery up to 100W
- Data transfer up to 40Gb/s
- Up to 8K video out capability to Thunderbolt or USB-C display
- 3 Year OWC Limited Warranty
You can purchase the OWC Thunderbolt 4/USB-C cable for $27.99 in 0.8 meter length on MacSales.
Comments
https://www.startech.com/en-us/cables/tblt34mm50cw
The new OWC cable adds TB4 support and 8K video. Otherwise they seem to be matching.
That's the point about the OWC (and any TB 4 certified cable) - It does it all, and you don't have to look at specs. If it's TB4 certified (it will be labeled that way), then it will "just work" for all the standards that the USB-C type port might provide.