Note to the analyst and to Apple: The rest of the industry won't wait until 2025 for consumer AR wearables. There is already an established price point for consumer XR devices. It is $300. At that price they fly off the shelves as long as they are really good and continue to add features over time. Apple could get a higher price for a more advanced headset with a sleeker design but probably not more than $500. XR has to be affordable because everyone knows they will be throwing away their current headset in a couple of years when the next generation is released.
While the others above took some issue with this comment, I actually agree completely with it. Apple can’t afford to treat AR/MR the same way it’s treated smart speakers and smart homes. This is the future of computing technology for the next 50 years, or at least until we all get chip implants. As such, the battle for supremacy of this market will be fierce. While I appreciate Apple’s attention to quality and detail as well as their patience to not release something until it is perfect, this is simply not a market that they can allow someone else to get an early upper hand in. Read some of Zuck’s comments on AR and VR…Facebook is pushing hard at being the gatekeeper of this next stage of evolution. I can’t imagine a worse reality than that.
Apple needs to enter this market sooner rather than later, even if the result is nothing more than a glorified beta product similar to the Series 0 Apple Watch. Let its loyal customers help foot some of the R&D cost while allowing the product to naturally evolve in the market like the Watch has.
The Apple Watch is a great comparison. It is not an essential item, like a phone or computer, and the entry models are affordable so replacing them every few years seems reasonable as the tech evolves. It was also one of the first touch screen smart watches and set the standard for all the competitors that followed. The Apple Watch is worth owning even without third party apps as a stand alone product. As described the Apple VR headset is the opposite of all of this. It is late to the game and vastly overpriced. Worse, there is now a large market for VR games and none of them will work with Apple's glasses unless they are ported to the Mac. Apple will have an uphill battle for developers if they hope to sell to the consumer market.
Yeah, I went to the Apple Store yesterday to check them out and the price is outrageous for what it does. Oh wait, it's not a real product and there is no announced price.
You could use your same argument to explain why the iPod, iPhone, AirPods, and Apple Watch would be a flop too. There were no apps for the iPhone, Windows was the dominant player in that space, no would would learn something called Objective C to program for an overpriced niche device. Oh wait, OutdoorAppDeveloper, millions of people did exactly that, and it's become one of the large software segments in the economy. Go figure.
Maybe Apple won't hit another home run in this market, but nothing I've seen or heard to date gives me any reason to worry that they won't do exactly that.
Note to the analyst and to Apple: The rest of the industry won't wait until 2025 for consumer AR wearables. There is already an established price point for consumer XR devices. It is $300. At that price they fly off the shelves as long as they are really good and continue to add features over time. Apple could get a higher price for a more advanced headset with a sleeker design but probably not more than $500. XR has to be affordable because everyone knows they will be throwing away their current headset in a couple of years when the next generation is released.
While the others above took some issue with this comment, I actually agree completely with it. Apple can’t afford to treat AR/MR the same way it’s treated smart speakers and smart homes. This is the future of computing technology for the next 50 years, or at least until we all get chip implants. As such, the battle for supremacy of this market will be fierce. While I appreciate Apple’s attention to quality and detail as well as their patience to not release something until it is perfect, this is simply not a market that they can allow someone else to get an early upper hand in. Read some of Zuck’s comments on AR and VR…Facebook is pushing hard at being the gatekeeper of this next stage of evolution. I can’t imagine a worse reality than that.
Apple needs to enter this market sooner rather than later, even if the result is nothing more than a glorified beta product similar to the Series 0 Apple Watch. Let its loyal customers help foot some of the R&D cost while allowing the product to naturally evolve in the market like the Watch has.
The Apple Watch is a great comparison. It is not an essential item, like a phone or computer, and the entry models are affordable so replacing them every few years seems reasonable as the tech evolves. It was also one of the first touch screen smart watches and set the standard for all the competitors that followed. The Apple Watch is worth owning even without third party apps as a stand alone product. As described the Apple VR headset is the opposite of all of this. It is late to the game and vastly overpriced. Worse, there is now a large market for VR games and none of them will work with Apple's glasses unless they are ported to the Mac. Apple will have an uphill battle for developers if they hope to sell to the consumer market.
Yeah, I went to the Apple Store yesterday to check them out and the price is outrageous for what it does. Oh wait, it's not a real product and there is no announced price.
You could use your same argument to explain why the iPod, iPhone, AirPods, and Apple Watch would be a flop too. There were no apps for the iPhone, Windows was the dominant player in that space, no would would learn something called Objective C to program for an overpriced niche device. Oh wait, OutdoorAppDeveloper, millions of people did exactly that, and it's become one of the large software segments in the economy. Go figure.
Maybe Apple won't hit another home run in this market, but nothing I've seen or heard to date gives me any reason to worry that they won't do exactly that.
Not only could you use that same argument, a lot of people did. Every Apple product has been derided from some quarters as too late, too little software, and too expensive. Apple has had some misses, but overall they have a really good record of proving these naysayers wrong.
I think the 2025 date for AR glasses is likely too far off. I believe, given all the sourcing articles the past 12 months, we will see a version in about 2023. It will likely be 2025 before it is fully featured, however.
Note to the analyst and to Apple: The rest of the industry won't wait until 2025 for consumer AR wearables. There is already an established price point for consumer XR devices. It is $300. At that price they fly off the shelves as long as they are really good and continue to add features over time. Apple could get a higher price for a more advanced headset with a sleeker design but probably not more than $500. XR has to be affordable because everyone knows they will be throwing away their current headset in a couple of years when the next generation is released.
Gosh, since you know Apple's markets better than they do, have you considered applying w/ Apple? Or sending Cook a memo? It would be a shame if they didn't capture your entirely relevant market data.
I did actually. They refused (at the time) to even consider telecommuting but two different groups wanted to hire me. I didn't want to move to the bay area or to commute the long drive to my home. I bet it is different now though but I love my current job. Apple does implement a lot of the bug reports I send them even some which have turned into some significant features in iOS.
Hmm yeah based on your post history's ignorance about how Apple works, I find this real hard to believe. Nor do I believe any "bug reports" you sent them turned into iOS features.
Why would anybody spend a grand on a headset to play Apple Arcade or watch a movie?
You’ve clearly never used VR before, or you’d know this isn’t what people primarily use VR headsets for. VR games are absolutely nothing like flat games, and while you can watch 3D or even 2D movies on them, that’s not the draw at all. VR movies where you’re immersed in a scene is another story.
Note to the analyst and to Apple: The rest of the industry won't wait until 2025 for consumer AR wearables. There is already an established price point for consumer XR devices. It is $300. At that price they fly off the shelves as long as they are really good and continue to add features over time. Apple could get a higher price for a more advanced headset with a sleeker design but probably not more than $500. XR has to be affordable because everyone knows they will be throwing away their current headset in a couple of years when the next generation is released.
Google, Facebook, Samsung and Microsoft can release all the beta hardware/software they want, it won’t work or sell.
Oh stop it. If not for those companies, Apple literally would not exist. They all need and use each other to make themselves better and bigger. Apple needs those companies just as much as they need Apple. They work cohesively together. Plus, you’re talking about the biggest companies in the world that basically control almost every single thing you do in your life in one way or another. No matter if you use their products directly or not, everything else you do in your life does use them in one way or another.
Note to the analyst and to Apple: The rest of the industry won't wait until 2025 for consumer AR wearables. There is already an established price point for consumer XR devices. It is $300. At that price they fly off the shelves as long as they are really good and continue to add features over time. Apple could get a higher price for a more advanced headset with a sleeker design but probably not more than $500. XR has to be affordable because everyone knows they will be throwing away their current headset in a couple of years when the next generation is released.
Sounds like what was said about phones, then tablets, heck it’s been repeated year after year about computers for 40 years. Well, some how this story keeps coming back with every market Apple approaches. They prove them wrong every time.
LOL - the fact that this list has to pull from the 1980s and '90s speaks volumes. Keep dreaming, son.
Get over yourself. They said rom the last 40 years. So those flops, which the HomePod is within the last few years, are valid. Apple misses just as much as they hit.
Why would anybody spend a grand on a headset to play Apple Arcade or watch a movie?
You’ve clearly never used VR before, or you’d know this isn’t what people primarily use VR headsets for. VR games are absolutely nothing like flat games, and while you can watch 3D or even 2D movies on them, that’s not the draw at all. VR movies where you’re immersed in a scene is another story.
Why would anybody spend a grand on a headset to play Apple Arcade or watch a movie?
You’ve clearly never used VR before, or you’d know this isn’t what people primarily use VR headsets for. VR games are absolutely nothing like flat games, and while you can watch 3D or even 2D movies on them, that’s not the draw at all. VR movies where you’re immersed in a scene is another story.
This is newspeak for P.O.R.N. 🤭😵👀
I was actually referring to short animated films where you can literally walk around within a scene and look 360° around you, or around corners, or inside of things.
But yes, there is also real world footage filmed in stereo 3D 180, or flat 360° — including porn because of course there is — but that's not really the same thing as you can't control the camera position. But, it's also very cool.
Hopefully Apple remembers that computer hardware is useless junk without software making it work.
Why would anybody spend a grand on a headset to play Apple Arcade or watch a movie?
I suspect that no one I know would spend $1,000 (or $3,000, as some reports have it) on a VR headset to play Apple Arcade games or to watch movies.
However, I spent $1,000 ($1,150 counting the extra base station) on my index, and I consider it money well spent for the types of games I play. With Skyrim VR, Fallout 4 VR, Elite Dangerous, Arizona Sunshine, Space Pirate Trainer and a couple of others, it's a literal game changer. I only go back to pancake games when I tire of wearing the headset, and it's a game that doesn't have a VR version. 🤣
But those are, for the most part, Double and Triple A games, supported by large development and publishing houses. What Apple Arcade offers (from what I've seen to this point), with some exceptions, seems mostly directed at casual games.
I've said before that unless Apple has a lineup of AA and AAA games ready to go at or near launch, or has a way to tie into Steam or the Oculus Store, I don't see much of a market among gamers. That's not to say there aren't other markets, but I think gaming won't be one of them without some standout games people can't get anywhere else.
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You could use your same argument to explain why the iPod, iPhone, AirPods, and Apple Watch would be a flop too. There were no apps for the iPhone, Windows was the dominant player in that space, no would would learn something called Objective C to program for an overpriced niche device. Oh wait, OutdoorAppDeveloper, millions of people did exactly that, and it's become one of the large software segments in the economy. Go figure.
Maybe Apple won't hit another home run in this market, but nothing I've seen or heard to date gives me any reason to worry that they won't do exactly that.
Your creative storytelling is a marvel, however.
But yes, there is also real world footage filmed in stereo 3D 180, or flat 360° — including porn because of course there is — but that's not really the same thing as you can't control the camera position. But, it's also very cool.
However, I spent $1,000 ($1,150 counting the extra base station) on my index, and I consider it money well spent for the types of games I play. With Skyrim VR, Fallout 4 VR, Elite Dangerous, Arizona Sunshine, Space Pirate Trainer and a couple of others, it's a literal game changer. I only go back to pancake games when I tire of wearing the headset, and it's a game that doesn't have a VR version. 🤣
But those are, for the most part, Double and Triple A games, supported by large development and publishing houses. What Apple Arcade offers (from what I've seen to this point), with some exceptions, seems mostly directed at casual games.
I've said before that unless Apple has a lineup of AA and AAA games ready to go at or near launch, or has a way to tie into Steam or the Oculus Store, I don't see much of a market among gamers. That's not to say there aren't other markets, but I think gaming won't be one of them without some standout games people can't get anywhere else.