Apple highlights Ceramic Shield screen in new iPhone 12 ad

beats

GeorgeBMac said:

Beats said:

frantisek said:

What a lame ad. They try to trounce Intel again! Now in whos ad is worse.

Try it on cobbled street. It will be advertisement worth Apple and ceramic shield.

....

It all comes down to physics. A 5s could slam into hard concrete and survive and a new iPhone 12 can crack by gentle fall on a rock. It all depends...

I think that's one of nature's laws -- like Newton's laws of motion:   "Only the expensive, new stuff breaks.  The old stuff, you can't get rid of"

I’m telling you! This 5s just won’t die!!

also forgot to mention it doesn’t have a case and it’s been slammed HARD on asphalt!!

strangedays

sdw2001 said:

My pro Max screen has small scratches.  I don’t recall my previous iPhones having that problem. For the first time I am using a screen protector now.  I can’t see it’s worse, but I don’t see how it’s any better than previous models. Perhaps I’m wrong.

Have you ever really looked? Every iPhone I’ve had (3G) has collected micro abrasions over time. The glass surface is softer than materials it may come in normal contact with (pieces of sand, dirt, metal, etc)

edited March 2021

dr. x

StrangeDays said:

sdw2001 said:

My pro Max screen has small scratches.  I don’t recall my previous iPhones having that problem. For the first time I am using a screen protector now.  I can’t see it’s worse, but I don’t see how it’s any better than previous models. Perhaps I’m wrong.

Have you ever really looked? Every iPhone I’ve had (3G) has collected micro abrasions over time. The glass surface is softer than materials it may come in normal contact with (pieces of sand, dirt, metal, etc)

That's a good point, I've had this happen with an iPhone 5s when I didn't get a screen protector, it collected all these micro abrasions over time. I always get a screen protector to protect against this.

edited March 2021