Advertisers 'staring into the abyss' as Apple limits ad tracking

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  • Reply 21 of 22
    wd4fsuwd4fsu Posts: 28member
    DAalseth said:
    In six months advertisers will discover that A) online advertising is not as effective as they thought it was and this change made little impact. And B ) targeted advertising was nowhere near worth what they were paying. 

    this is why FB and such were all up in arms about Apple’s changes. They were less worried about losing advertising dollars, as much as they were their customers finding out that what they were selling was not that valuable. They’ve been doing this song and dance for years about how they have this wildly valuable product, when those of us on this end know otherwise. 

    Do you click on online ads? I know I don’t and I know anyone who does.

    If I want something I look for it, I go to the site directly. I have never been reading AppleInsider, or Tumblr, or a news site and suddenly thought, “Gee that makes sense I think I will buy that Dell Server”. 

    Online advertising is nowhere ass effective as they claim it is.
    I believe you are correct... we'll see.  Does this act by Apple have the possibility of cratering online advertising in a big way?   Time will tell.


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  • Reply 22 of 22
    Apple’s move to restrict ad tracking has definitely shaken up the industry, but I think it’s ultimately positive for user trust and privacy. The panic from some advertisers feels like a wake-up call. It also creates room for platforms that can offer smarter, more ethical tracking solutions—Phonexa, for instance, seems to be adapting well to this new environment.
    tiredskills
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