Apple TV+ has the highest-rated content of all streaming platforms
An analysis of top streaming platforms and IMDb ratings reveals that Apple TV+ has the highest-rated content.
Apple had the highest overall IMDb content ratings among the top streaming platforms
The analysis, conducted by financial planning company Self, shows that Apple TV+ had the highest IMDb scores for its titles, averaging 7.24. However, since Apple's service only offered 70 titles during the study, it falls behind in other categories based on per-dollar ratings or quantity.
The study "analyzed tens of thousands of TV shows, movies, and documentaries" from streaming services and their audience IMDb ratings to compile ratings. In addition to Apple TV+, the survey included Netflix, Disney+, HBO Max, Amazon Prime Video, and Hulu.
It noted that Apple TV+ "put most of its effort into dramas," with 47 of its 70 titles falling into that category. Apple's average drama rating suffers, though, at a 3.9 IMDb average. That average is last among the platforms, translating to a "Poor" rating.
Despite having the highest overall average, Apple didn't lead in average ratings for any particular genre. Its highest-rated category was Mystery. Apple's average rating in that category was 6.76, described as "Good."
When looking at 4K content only, Apple TV+ had the third-highest average audience ratings. Its 7.13 score for 4K programming followed Hulu (7.59) and Amazon Prime Video (7.29).
Tom Hanks in Greyhound, one of the original films on Apple TV+
Apple TV+ also came in third in Family content with a 6.94 rating. HBO Max (6.99) led the way, followed closely by Hulu (6.97).
The survey's ratings apply to content available on March 23, 2021. It doesn't account for content that appeared or changed platforms after that date. The poll ignored content that requires an additional purchase.
Launching in November 2019, Apple TV+ came to life later than many of its competitors. Instead of licensing existing content, Apple focuses on creating original films and series. Popular shows and movies include comedy "Ted Lasso," the behind-the-scenes drama "The Morning Show," the Tom Hanks period drama "Greyhound," southern drama "Palmer," the Tom Holland vehicle "Cherry," and Billie Eilish documentary "The World's a Little Blurry."
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Apple had the highest overall IMDb content ratings among the top streaming platforms
The analysis, conducted by financial planning company Self, shows that Apple TV+ had the highest IMDb scores for its titles, averaging 7.24. However, since Apple's service only offered 70 titles during the study, it falls behind in other categories based on per-dollar ratings or quantity.
The study "analyzed tens of thousands of TV shows, movies, and documentaries" from streaming services and their audience IMDb ratings to compile ratings. In addition to Apple TV+, the survey included Netflix, Disney+, HBO Max, Amazon Prime Video, and Hulu.
It noted that Apple TV+ "put most of its effort into dramas," with 47 of its 70 titles falling into that category. Apple's average drama rating suffers, though, at a 3.9 IMDb average. That average is last among the platforms, translating to a "Poor" rating.
Despite having the highest overall average, Apple didn't lead in average ratings for any particular genre. Its highest-rated category was Mystery. Apple's average rating in that category was 6.76, described as "Good."
When looking at 4K content only, Apple TV+ had the third-highest average audience ratings. Its 7.13 score for 4K programming followed Hulu (7.59) and Amazon Prime Video (7.29).
Tom Hanks in Greyhound, one of the original films on Apple TV+
Apple TV+ also came in third in Family content with a 6.94 rating. HBO Max (6.99) led the way, followed closely by Hulu (6.97).
The survey's ratings apply to content available on March 23, 2021. It doesn't account for content that appeared or changed platforms after that date. The poll ignored content that requires an additional purchase.
Launching in November 2019, Apple TV+ came to life later than many of its competitors. Instead of licensing existing content, Apple focuses on creating original films and series. Popular shows and movies include comedy "Ted Lasso," the behind-the-scenes drama "The Morning Show," the Tom Hanks period drama "Greyhound," southern drama "Palmer," the Tom Holland vehicle "Cherry," and Billie Eilish documentary "The World's a Little Blurry."
Stay on top of all Apple news right from your HomePod. Say, "Hey, Siri, play AppleInsider," and you'll get latest AppleInsider Podcast. Or ask your HomePod mini for "AppleInsider Daily" instead and you'll hear a fast update direct from our news team. And, if you're interested in Apple-centric home automation, say "Hey, Siri, play HomeKit Insider," and you'll be listening to our newest specialized podcast in moments.
Comments
The article implies that Apple has the least amount of success in the area where they focus the most amount of attention:
An easy take from the article is Apple's reported push for quality programming seems to a decent strategy... overall, hence the better average IMDb rating for it's titles. They also need to be more considerate of their drama selection since it seems the ROI in ratings doesn't seem to be paying good dividends.
AI included a link to the source article from Self. It's an interesting read. Excerpted from the source:
Key findings from IMDb genre analysis:
- Netflix has the best game-show content out of all streaming services (6.75 IMDb rating)
- HBO Max has the best documentaries, and has almost 300 of them (299)
- Hulu has the highest-rated comedies (137) but Netflix (1,785), and HBO Max (1,252) have far more to choose from
- Disney+ has the highest-rated sci-fi content, while Hulu takes the top spot for animations
- HBO Max has half the number of horror content (171) compared to Netflix (359) but is on average better quality (6.21 v 5.19)
- Apple TV+ has put most of its effort into dramas (47) but only averages 3.9 IMDb score per show.
- HBO Max has the best sports content averaging 6.8 for each piece of content (Hulu has a high score but only 2 pieces of sports content)
Full IMDb category ratings per streaming service. Highest rated service in bold.Apple put over half of its production into dramas which had a bad rating. Their overall rating would have been much higher if they spread their productions evenly. Maybe this is a signal to Apple.
In the end it's al relative. I like highly rated stuff. I also like stuff that get's critically obliterated. Each service has offerings at both ends of the spectrum.
Only morons and analysts think Apple is trying to “compete” or “win” against Disney, Amazon, et al.
It’s like saying PBS is trying to “compete” or “win” against NBC/CBS et al.
Apple wants to offer a quality-heavy option for the kind of people who prize quality, I.e. their customers, and it is succeeding in both its goals and on its own audience terms.
What did you read that lead you to the conclusion you posted? Genuinely curious.
Anyway, I meant to point out that this title is poorly written. And as much as I love this site, I expect better.
What are you smoking? It’s clear you haven’t actually seen the content.