Cook preparing for Epic trial testimony, practicing with former prosecutors

Posted:
in General Discussion edited May 2021
As the trial of Epic Games vs Apple enters its third and final week, Apple CEO Tim Cook is reportedly spending hours per day practicing his testimony with prior trial attorneys.




In the late stages of courtroom activity in Epic's lawsuit against Apple, both sides are likely to bring out their best witnesses and arguments to finish strong. In the case of Apple, that effort will probably include an appearance from Tim Cook.

As the figurehead for Apple, Cook is likely to have to answer tough questions and claims from Epic's lawyers, as he attempts to convince the court Apple isn't operating a monopoly with its App Store. While well versed in public appearances and previously testifying before Congress, Cook has apparently done some homework before visiting court.

The Apple CEO is said by sources of the Wall Street Journal to have been preparing for his appearance by undertaking practice rounds with former prosecutors, selected by his legal team to try and simulate the expected experience in the witness stand.

Apple has previously told the court Cook will speak about the company's core values, as well as other topics about competition and its operation. Cook is also anticipated to discuss the economic benefits to developers of the App Store's existence, and that Epic's lawsuit is an attempt to get a better deal for itself from Apple, rather than for altruistic goals.

Cook has already spent a lengthy period speaking to Epic's lawyers ahead of the trial. In February, the court ruled the Apple CEO had to undertake a seven-hour deposition, rejecting an attempted compromise by Apple to subject him to four hours of deposition.

While all eyes will be on Cook's testimony, he probably won't be the only Apple executive to take to the stand in the coming days. Former marketing chief and Apple Fellow Phil Schiller is anticipated to make an appearance, as well as SVP of Software Engineering Craig Federighi.

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Comments

  • Reply 1 of 17
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    williamlondon
  • Reply 2 of 17
    avon b7avon b7 Posts: 6,167member
    "... Cook will speak about the company's core values, as well as other topics about competition and its operation. Cook is also anticipated to discuss the economic benefits to developers of the App Store's existence..."

    If I were on that team I would have him steer well away from that line of commenting as it doesn't tackle the core issues of the case and, more importantly, it is more than likely to create a pushback situation in the wider PR field and irk the judge. Not to mention probably ending up in some shape or fashion in other ongoing trials and investigations.

    I would opt for a simpler presentation of the situation, focusing on how things developed over more than a decade and why we are at the current position.

    Either way, if people do their jobs well, he's in for some very prickly moments so I bet his advisers are making sure he has a bagfull of deflection weapons at his disposal. 
    muthuk_vanalingam
  • Reply 3 of 17
    sdw2001sdw2001 Posts: 17,853member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    Comedian Tom Segura has a bit about people saying they're going to talk to the cops without a lawyer.  Look it up :)  
    chadbagwatto_cobra
  • Reply 4 of 17
    williamlondonwilliamlondon Posts: 1,114member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    How ridiculous and utterly irresponsible (for Cook *not* to prepare). Have you just hatched or arrived from some other planet? Have you never seen a courtroom drama before? ;-)
    edited May 2021 bshankMisterKitjony0chadbagwatto_cobra
  • Reply 5 of 17
    avon b7avon b7 Posts: 6,167member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    There is too much riding on this to talk openly and no one can ever know every little detail about what happens beneath them.

    By preparing for the grilling he is being wise, and trying to avoid mispeaking, having his words treated ambiguously or easily taken out of context.

    It's a thankless task unless you have all the tailwinds behind you. If anything, he is going to run into some strong headwinds.

    He will also have to battle pressure, nerves, tiredness and the risk of just having a bad day. He will have to control his verbal delivery, body language and engage the judge.

    There are a thousand little things that can go wrong or throw you off balance.

    On top of that, he is the CEO and there is added responsibility and pressure from the 'fear' of letting the side down.

    If you are doing this kind of stuff day in and day out you accept that, on occasion, things will go belly up. You shrug it off and move on.

    But this is more akin to an exceptional situation. Going in unprepared would be suicide. 
    edited May 2021 mike egglestonMisterKitcanukstormmuthuk_vanalingam
  • Reply 6 of 17
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    These troll accounts are popping up with more frequency. 
  • Reply 7 of 17
    pulseimagespulseimages Posts: 446member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    Get lost, Troll! 
    williamlondonjony0watto_cobra
  • Reply 8 of 17
    I guess we'll find out whether or not Cook's seven hour deposition contained any openings for Epic. I'm sure he was heavily prepped for that as well. Sweeney's testimony in court didn't seem particularly effective per the reporting, so Cook has a relatively low bar to clear. 
    williamlondonwatto_cobra
  • Reply 9 of 17
    I think Apple will mostly win this legal battle, but regardless of outcome, it demonstrates a wider push for monopolies to change their model and behavior. 
    This will favorably impact government anti-trust cases like the “Apple VS Europe” one. I expect that Apple will have much more trouble there to defend their position. 
    muthuk_vanalingam
  • Reply 10 of 17
    mike1mike1 Posts: 2,965member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!

    Has to be one of the most moronic statements I've ever seen. Like Tim worked his way to leading one of the world's largest companies by winging it at every turn.
    williamlondonfastasleepjony0watto_cobra
  • Reply 11 of 17
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    1 post troll alert!

    Nonetheless, people prepare for important things on their lives. I'm a professor for 11 years now. I still prepare and rehearse my lectures, because I respect the time and attention from my students. Tim Cook prepares, like most on this forum already knew he would, because it is his job to do so. This way, even by happenstance, he won't make a mockery of himself (like another CEO did) by an ill considered remark.

    You don't get to be the front man of a big company by winging speeches and appearances. Or at the very least, you shouldn't.
    williamlondonjony0muthuk_vanalingam
  • Reply 12 of 17
    cpsrocpsro Posts: 2,987member
    The man who is his own lawyer has a fool for his client
    He that consults his physician, and will not follow his advice, must be his own doctor
    He that is taught only by himself has a fool for a master

    FileMakerFeller
  • Reply 13 of 17
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    Being on the stand is not as easy as it seems. You have nerves, and the constant fear that what you are going to say is going to be taken out of context. And that is just your side asking the questions!! When it is opposing counsel, it gets even worse because you do not know what they are going to focus on. It is a very nerve-wracking experience. Tim Cook is exceptionally wise for bringing in multiple trial attorneys to prepare him. And more than likely they are putting Tim through the paces so when opposing counsel is going after him, he is well prepared to defend.
    williamlondonwatto_cobra
  • Reply 14 of 17
    hentaiboyhentaiboy Posts: 1,249member
    Can Cook take the fifth? 🤣
    williamlondon
  • Reply 15 of 17
    davidwdavidw Posts: 1,541member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    By the time Apple gets through with Epic, it's going to look as though Tim Sweeney hired the law firm of ......... "Dewey, Cheatem and Howe". 
    edited May 2021 watto_cobra
  • Reply 16 of 17
    chadbagchadbag Posts: 1,653member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    Have you ever been to court and taken the witness stand?   Practicing is a good idea so that you can remain calm and collected and organized in thought.  

    Even the whiz kids practice. 
    williamlondonwatto_cobra
  • Reply 17 of 17
    cincyteecincytee Posts: 369member
    marccosan said:
    Just wonder why need to prepare if u are the boss?? You shloud know what u do and talk openly. If need lawyers help there is always something that they hide. Simple as that!
    What a shame to waste your first post with something so utterly naive (offering the benefit of the doubt that that's all it is).
    muthuk_vanalingamwilliamlondonwatto_cobra
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