Spotify legal chief doubles down on 'unfair' Apple App Store bullying claims

Posted:
in General Discussion edited June 2021
Spotify Chief Legal Officer Horacio Gutierrez has continued to attack Apple, calling it "disingenuous" about the economics of the App Store, and that Apple's application of a 30% fee.




On May 18, an op-ed by the Spotify legal chief was published, one that pointed to Apple's trial with Epic Games as evidence that Spotify "is no longer alone" in criticizing Apple. In an interview on Tuesday, Gutierrez delved further into his claims, explaining why he called Apple a bully for its control of the App Store.

"It is clear to me that when it comes to their policies on app stores and the way in which they're treating [not just] competing apps, but a whole variety of apps on their App Store, is just unfair," said Gutierrez to The Verge. "I think it deserves regulatory attention and I think they're getting regulatory attention for it."

For what Apple needs to change to make a more competitive environment, the CLO said it was clear that the decision "to tie Apple's proprietary payment system to the App Store was an arbitrary choice. It wasn't part of the App Store in the beginning, just as the 30 percent Apple tax wasn't a requirement when we made it into the App Store."

"We want Apple to go back to the situation that existed at the time when we joined the App Store," explains Gutierrez. "We want them to undo the tying of their proprietary payment system to the App Store and all of the other anti-steering provisions, which is a fancy way of saying punishments and penalties that they've created for those people who do not want to use their proprietary payment system. Basically, restore the situation to the way it was before their anti-competitive abuse started."

On the commission fee for IAP and App Store purchases in general, Gutierrez says it's remarkable "how little we learned about Apple's explanation" for things like the payment system and the App Store itself during the Epic trial.

The Spotify legal chief claimed "They continue to say, Well, we have to protect the privacy and security of our users and that's why we have to charge 30 percent and have all these other restrictions.' But how can it be indispensable for them to do all those things in order to protect privacy and security when they don't even apply those rules to a number of other apps that are on the App Store?"

Economics of the App Store

He was also struck at "how disingenuous it is that [Apple] would say that nobody's ever looked at the economics of the App Store, nobody's even asked the question How much money does the App Store make?'" Pointing to the "tens of billions of dollars of revenue," Gutierrez says "it defies credulity for Apple to say they're not doing this for the money and they haven't even asked how much money they're making there."

Since the percentage of the App Store is "arbitrary," he offers that Apple should be able to set it even higher to 50%, if it "can convince users in a market economy that the value they provide justifies" the cut. "What we're saying is they actually prevent competitors from coming in and offering alternative payment systems, and therefore there is no market."

Spotify is one of the major companies complaining about Apple and its control of the App Store. As a critic, it has made complaints to the Senate Judiciary Committee that Apple says are solely business grievances.

In Europe, Spotify's 2019 complaint to the European Commission resulted in the regulator announcing a "preliminary conclusion" in April that Apple breached EU competition laws.

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Comments

  • Reply 1 of 21
    If that were indeed the case, then every other store faces the same situation. Walmart, Xbox, PlayStore, etc. 

    I have subscribed to NetFlix and Spotify using the website and not thru IAP. In fact my TV subscription now bundles NetFlix and Disney+ so I don’t even need to bother with subscriptions to those 2 services. 
    watto_cobra
  • Reply 2 of 21
    thrangthrang Posts: 1,010member
    Does Spotify do what they do for the money, or just the dewey-eyed love of music?

    Ass....
    winstoner71Beatsmike1baconstangFileMakerFellerwatto_cobra
  • Reply 3 of 21
    sdw2001sdw2001 Posts: 18,016member
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    winstoner71BeatsbaconstangBombdoeFileMakerFellerwatto_cobra
  • Reply 4 of 21
    JMailleJMaille Posts: 13member

    Many years ago, when one of my nieces was seven or eight, she kept insisting that something wasn’t fair. After several minutes of asking I was finally able to get her to articulate what her definition of fair was.  She said fair is I get what I want.  As far as I can tell whenever any businessperson starts talking about fair, they are using the exact same definition – fair is they get what they want.

    FileMakerFellerwatto_cobra
  • Reply 5 of 21
    BeatsBeats Posts: 3,073member
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  

    Yup. I’ve seen morons online cry that Apple has a monopoly on Apple products.
    baconstangwatto_cobra
  • Reply 6 of 21
    The problem for Spotify is that the anticompetitive argument is entirely conjectural. They're saying that being charged 30% commission on a $9.99 music subscription is a competitive disadvantage versus Apple charging the same $9.99 and not paying a commission. However, Spotify's financial records show that 99% of their subscriber base isn't subject to any commission from Apple and the remaining 1% are subject to Apple's 15% commission, not 30%. Courts typically view conjectural arguments as having no value since they provide no evidence. I'm not really sure why the EU even believes they have standing for a complaint based on how they actually generate revenue versus their conjectural claims. 
    edited June 2021 red oakBeatsthtFileMakerFellerwatto_cobra
  • Reply 7 of 21
    croprcropr Posts: 1,125member
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    edited June 2021 muthuk_vanalingam
  • Reply 8 of 21
    dewmedewme Posts: 5,375member
    One of the most critical jobs of C-level executives is to establish and reinforce the tone and culture for the organization. If I were a Spotify (or Epic) employee/associate or whatever they are called, I'd be extremely frustrated by the whiny bitch, woe-is-me, run crying to daddy, and we-are-a-victim BS. It's pathetic and demeaning to the employees of these companies who show up every day looking to prove themselves while their executives solicit for government issued t-ball sticks and participation trophies.  They really need to get down to business and take control over their own destiny, try to win in the marketplace rather than in the courtroom, even if it means leaving Apple's platforms and setting off in a new direction where they have total control over how their product/service gets delivered to their customers. They signed up to play in Apple's playground and to follow Apple's rules. Apple owes them nothing. If they want total control, they need to be their own boss.
    BeatsbaconstangFileMakerFellerwatto_cobra
  • Reply 9 of 21
    cropr said: Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   
    That doesn't support the idea that iOS is controlling the market through lack of options. Android provides the Windows style of app distribution along with the Play Store and you're claiming that neither one of those is viable for app developers despite Android having a larger market share than iOS. 
    edited June 2021 Beatsthtwatto_cobra
  • Reply 10 of 21
    BeatsBeats Posts: 3,073member
    Spotify is “bullying” artists even taking them to court to not pay them decently.
    baconstangchadbagwatto_cobra
  • Reply 11 of 21
    AppleZuluAppleZulu Posts: 2,011member
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    That's not how monopolies work. App developers can choose not to put their app on iOS, and they can choose to sell on other platforms. Certainly there are some that don't sell on iOS, just as there are some that only create apps for iOS. There are millions of potential customers available via Android, Windows, X-Box, or other game platforms. Just because a developer doesn't like the terms at any given one of those does not mean that the platform represents a monopoly. 
    sdw2001baconstangthtFileMakerFellerwatto_cobraDetnator
  • Reply 12 of 21
    22july201322july2013 Posts: 3,573member
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.   
    There are a few holes in that statement. 1) A developer can make his app into a web app (look up "PWA" on wikipedia) which works through any browser in iOS or Android. Many developers do this and it's a growing trend. In fact doing this also avoids the 15% and 30% Apple fee. 2) A developer can develop an app and load it into his customer's phones directly using Xcode. You don't actually need to use the app store. You probably know that. You're just a spin doctor.

    And lastly, even if your statement was true, how is that a "problem"? It's not a problem at all. It's how Apple gets compensated for all the free services it provides iOS developers. I guess you think all developers should get free services from Apple because Apple makes too much money. Answer this: would you be totally satisfied if Apple allowed users to install Android in iPhones? Would that give users the choice you are demanding? Or is your problem that you don't think any user and smartphone manufacturer has the right to have a walled garden?
    sdw2001baconstangwatto_cobra
  • Reply 13 of 21
    croprcropr Posts: 1,125member
    AppleZulu said:
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    That's not how monopolies work. App developers can choose not to put their app on iOS, and they can choose to sell on other platforms. Certainly there are some that don't sell on iOS, just as there are some that only create apps for iOS. There are millions of potential customers available via Android, Windows, X-Box, or other game platforms. Just because a developer doesn't like the terms at any given one of those does not mean that the platform represents a monopoly. 
    I am an app developer and my most successful app is an e-voting system used during general assemblies of large organizations and companies.  The customers (the organizations) are requesting that the app must support all eligible voters, independent of the device of the voters.  This means that my app must be available on iOS, Android, Windows, Mac (and some require also Linux).  An IOS only or an Android only e-voting app is commercially seen suicide:  I would have $0 sales .

    I assume that Spotify can only attract artists to its platform if Spotify  can guarantee that all people can listen to these artists and not the IOS users only or the Android users only.  It might even be that this is the main reason that Apple Music is available on Android.
     
    muthuk_vanalingam
  • Reply 14 of 21
    Rayz2016Rayz2016 Posts: 6,957member
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    Android not being commercially viable isn’t really Apple’s fault though, is it. 


    baconstangtmaymacxpressFileMakerFellerwatto_cobraDetnator
  • Reply 15 of 21
    cropr said:
    AppleZulu said:
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    That's not how monopolies work. App developers can choose not to put their app on iOS, and they can choose to sell on other platforms. Certainly there are some that don't sell on iOS, just as there are some that only create apps for iOS. There are millions of potential customers available via Android, Windows, X-Box, or other game platforms. Just because a developer doesn't like the terms at any given one of those does not mean that the platform represents a monopoly. 
    I am an app developer and my most successful app is an e-voting system used during general assemblies of large organizations and companies.  The customers (the organizations) are requesting that the app must support all eligible voters, independent of the device of the voters.  This means that my app must be available on iOS, Android, Windows, Mac (and some require also Linux).  An IOS only or an Android only e-voting app is commercially seen suicide:  I would have $0 sales .

    I assume that Spotify can only attract artists to its platform if Spotify  can guarantee that all people can listen to these artists and not the IOS users only or the Android users only.  It might even be that this is the main reason that Apple Music is available on Android.
     
    Correct me if I am wrong but you appear to imply that you make less money from IOS users because of Apples Fee. Which also implies that you are unable to charge more to IOS users than Android.

    I suspect your case is a lot more complicated than I have suggested.
    watto_cobra
  • Reply 16 of 21
    sdw2001sdw2001 Posts: 18,016member
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   


    There is that word again: Monopoly.  This term does not apply, no matter what developers think.  The market in question is the smartphone and tablet market, not the iOS market.  In the smartphone and tablet market, there are numerous competitors.  Apple cannot have a "monopoly" on a product that is merely part of the market segment, no more than Toyota can have a monopoly on sedans.   If you want to make parts for Toyota, you'll adhere to their standards.  If you don't, you don't get to sell them your product.  

    Apple has an installed base of iOS users who have chosen their products.  The developers don't have some magical right to access that sub-market of iOS users.  If you want to develop for Apple, you follow its rules.  Period.  And by the way, the economic viability argument is bogus, because Android has 85% of the market.   
    baconstangchadbagsagan_studentFileMakerFellerwatto_cobra
  • Reply 17 of 21
    chadbagchadbag Posts: 2,000member
    All of those complaining about the Spotify guy and his bullying of Apple.  If you use Spotify, cancel it.  Put your money where your mouth is.  And then tweet a out it and let Spotify know that you cannot support bullies like Spotify who run to the government for help in bullying someone to their position / side.  That you cannot support companies that use government to bully their competitors.  

    baconstangwatto_cobra
  • Reply 18 of 21
    22july201322july2013 Posts: 3,573member
    sdw2001 said:
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   


    There is that word again: Monopoly.  This term does not apply, no matter what developers think.  The market in question is the smartphone and tablet market, not the iOS market.  In the smartphone and tablet market, there are numerous competitors.  Apple cannot have a "monopoly" on a product that is merely part of the market segment, no more than Toyota can have a monopoly on sedans.   If you want to make parts for Toyota, you'll adhere to their standards.  If you don't, you don't get to sell them your product.  

    Apple has an installed base of iOS users who have chosen their products.  The developers don't have some magical right to access that sub-market of iOS users.  If you want to develop for Apple, you follow its rules.  Period.  And by the way, the economic viability argument is bogus, because Android has 85% of the market.   
    Good summary, which needs to be repeated so often because so many people are so thick-headed.

    You may be aware I've asked many people on these forums if they would be satisfied (regarding their complaint of a lack of app stores on iOS run by third parties) if Apple allowed Android on iPhones (which allows app stores run by third parties.) I don't recall anyone ever responding. I think their silence proves my point... that they don't really want iPhones that have app stores run by third parties, what they really want is to outlaw consumer choice for a walled garden.

    Whenever I see your avatar, I think Kirk is yelling "Khan!!!!" there, and I think you are yelling to your opponents, "Con!!!!"
    edited June 2021 watto_cobra
  • Reply 19 of 21
    AppleZuluAppleZulu Posts: 2,011member
    cropr said:
    AppleZulu said:
    cropr said:
    sdw2001 said:
    The problem with all of this is Apple does not have a monopoly.  There are plenty of viable alternatives to using Apple products, namely Android.  A user is making a choice to be in Apple's walled garden.  Developers are making a choice to access that market.  This is the problem with the EU's initial conclusion as well. They claim Apple has a monopoly for "iPhones and iPads."   That's like saying Toyota has a monopoly on Camrys and Rav4s.  Their reasoning...that people won't change devices just because things are more expensive, blows their entire conclusion out of the water.  The consumer is actively making a choice.  Moreover, the notion that Apple's system has somehow harmed consumers, developers or innovation is comical.  The entire ecosystem (including GooglePlay) wouldn't even exist without Apple.  Apple literally created the entire market.  
    Form an end user perspective this is correct. But from an app developer point of view the App store is a monopoly: it is the only allowed way an app developer can distribute his iOS app.  

    Making an app only for Android is in most case commercially not an option.  A lot of apps only make sense if they run on all popular platforms.   

    That's not how monopolies work. App developers can choose not to put their app on iOS, and they can choose to sell on other platforms. Certainly there are some that don't sell on iOS, just as there are some that only create apps for iOS. There are millions of potential customers available via Android, Windows, X-Box, or other game platforms. Just because a developer doesn't like the terms at any given one of those does not mean that the platform represents a monopoly. 
    I am an app developer and my most successful app is an e-voting system used during general assemblies of large organizations and companies.  The customers (the organizations) are requesting that the app must support all eligible voters, independent of the device of the voters.  This means that my app must be available on iOS, Android, Windows, Mac (and some require also Linux).  An IOS only or an Android only e-voting app is commercially seen suicide:  I would have $0 sales .

    I assume that Spotify can only attract artists to its platform if Spotify  can guarantee that all people can listen to these artists and not the IOS users only or the Android users only.  It might even be that this is the main reason that Apple Music is available on Android.
     
    It seems hard to imagine that you're charging the e-voting app's end users for your app. So Apple is charging you $0 per app to distribute your voting software. Other than a $99 developer kit fee, it's not clear what the problem would be for you.
    watto_cobraDetnator
  • Reply 20 of 21
    jungmarkjungmark Posts: 6,926member
    Advertising isn’t new. The web is open for your crap ads to say “sign up at our website!” 
    watto_cobra
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