EU lawmaker wants Big Tech regulations to specifically target US firms

Posted:
in General Discussion edited June 2021
As the EU drafts proposals to regulate technology firms, one European lawmaker wants the financial definition of Big Tech changed to ensure chiefly American companies are affected.

The European Union is preparing laws to regular Big Tech firms
The European Union is preparing laws to regular Big Tech firms


The European Union has proposed legislation that would regulate Big Tech companies and fine them for noncompliance. As the Digital Markets Act (DMA) proposals work toward becoming law, European Parliament lawmaker Andreas Schwab wants to introduce new changes to the definition of Big Tech.

According to Reuters, there are currently two specific definitions for what are known as Big Tech companies, or "online gatekeepers." The first is that they are companies that have an annual turnover of more than $8 billion from their European businesses in the last three years.

The second is that alternatively they have a market value of $80 billion in the last financial year. In either case, as originally proposed by the European Competition Commissioner Margrethe Vestager, they must provide what's described as a platform service in at least three EU countries.

In a new report for the EU, lawmaker Andreas Schwab says that these definition thresholds should all be increased. He says the turnover should be $12.22 billion, and the market value be at least $122.2 billion.

"The DMA should be clearly targeted to those platforms that play an unquestionable role as gatekeepers due to their size and their impact on the internal market," he wrote. "[It] is appropriate to increase the quantitative thresholds and to add... that they are providers of not only one but, at least, two core platform services."

The previous, lower levels were likely to mean technology firms from the US, Europe, and Asia, would be bound by the new regulations. If accepted, the increased figures are more likely to limit the laws to US firms such as Apple, Google, and Facebook.

If enacted, the Digital Markets Act and its stablemate the Digital Services Act, will together aim to make it possible for smaller companies to compete. Apple could be legally required to stop highlighting its own apps over third-party ones in an App Store search, for instance.

Google and Apple could both be required to allow users to remove their preinstalled apps. They could also be forced to share more information to do with the performance of apps.

EU competition chief Margrethe Vestager on Tuesday said that the two acts would both ensure that users "[The two acts would mean users] have access to a wide choice of safe products and services online," Vestager said in December 2020. "[Businesses in Europe would "freely and fairly compete offline just as they do online."

If the legislation is passed, then a company found to be breaking the new law would be fined. One suggestion is that they would be liable to pay 10% of the company's annual global turnover.

It's also possible that repeated, systematic violations of the laws would mean the EU could force companies to divest. However, the EU has also said that breaking up the companies would only happen if there was "no other remedy" available.

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Comments

  • Reply 1 of 12
    genovellegenovelle Posts: 1,480member
    Sounds like these companies should limit services to Europe like disabling access to Apps on the App Store. That should remove all concerns. The public should be happy with that. 
    red oakpulseimagesbshankviclauyycKTRwatto_cobra
  • Reply 2 of 12
    aderutteraderutter Posts: 604member
    Disgraceful but not surprising.
    bshankkillroywatto_cobra
  • Reply 3 of 12
    22july201322july2013 Posts: 3,572member
    genovelle said:
    Sounds like these companies should limit services to Europe like disabling access to Apps on the App Store. That should remove all concerns. The public should be happy with that. 
    Or Apple could disable access to apps on the App Store for Europe, in order to help them out. Glad you said that.
    bshankKTRwatto_cobra
  • Reply 4 of 12
    verne araseverne arase Posts: 460member
    Sounds like the EU want a trade war - perhaps we should target EU car companies like Fiat, Mercedes Benz, BMW, and Volkswagen and medical equipment suppliers like Siemens.

    European companies were once relevant in tech, but that seems to have gone by the wayside - maybe it's not coincidence but the result of heavy handed administration by EU officials.

    Who the heck do EU administrators think they are - breaking up foreign companies. They are not administrators for the world and have no authority beyond their own borders.

    I think Volkswagen's board should be broken up and be subject to criminal prosecution for committing environmental testing fraud - but Volkswagen is not an American company and we can't do that.

    I remember when European companies like Phillips Electronics were relevant and heavily involved in things like optical media - and it's really sad to see European firms gone from the digital landscape - with only companies like Spotify who try to shortchange the artists responsible for their content as well as providers on whose platforms their service exists.
    pulseimagesbshankkillroyviclauyycwatto_cobra
  • Reply 5 of 12
    rob53rob53 Posts: 3,251member
    I think Volkswagen's board should be broken up and be subject to criminal prosecution for committing environmental testing fraud - but Volkswagen is not an American company and we can't do that.

    Maybe we can. "Volkswagen is the founding and namesake member of the Volkswagen Group, a large international corporation in charge of multiple car and truck brands, including AudiSEATPorscheLamborghiniBentleyBugattiScaniaMAN, and Škoda. .. has manufacturing facilities in the United States" Three of their brands sell heavily in the US so it wouldn't be that difficult to lay some special taxes on them. As you mentioned they were caught committing fraud with emissions and probably still are. I don't understand why the EU thinks they can get away with being in charge of the world. That ship sailed a long time ago. They're not a bit player but it's obvious they don't control how big business actually operates anymore. That's still the combination of China and the US. 
    bshankkillroyviclauyycwatto_cobra
  • Reply 6 of 12
    crowleycrowley Posts: 10,453member
    Sounds like the EU want a trade war - perhaps we should target EU car companies like Fiat, Mercedes Benz, BMW, and Volkswagen and medical equipment suppliers like Siemens.

    European companies were once relevant in tech, but that seems to have gone by the wayside - maybe it's not coincidence but the result of heavy handed administration by EU officials.

    Who the heck do EU administrators think they are - breaking up foreign companies. They are not administrators for the world and have no authority beyond their own borders.

    I think Volkswagen's board should be broken up and be subject to criminal prosecution for committing environmental testing fraud - but Volkswagen is not an American company and we can't do that.

    I remember when European companies like Phillips Electronics were relevant and heavily involved in things like optical media - and it's really sad to see European firms gone from the digital landscape - with only companies like Spotify who try to shortchange the artists responsible for their content as well as providers on whose platforms their service exists.
    Look up ASMI and ASML. European companies are still heavily involved, just not as visibly.
    killroy
  • Reply 7 of 12
    zimmiezimmie Posts: 651member
    I think Volkswagen's board should be broken up and be subject to criminal prosecution for committing environmental testing fraud - but Volkswagen is not an American company and we can't do that.
    BMW, Ford, GM, Mercedes, and more pulled the same stunt. Volkswagen was just the one which got caught first. Once regulators knew to look for this, they found the problem was pervasive.

    The thing which bothers me about that whole saga is that VW's newer engines (Common Rail, or CR) at the center of the issue didn't have worse emissions than their previous ones (Pumpe Düse [unit injector], or PD), they just didn't improve as quickly as the regulatory goalposts were moved. Yet the PD engines with worse emissions are still allowed. Whole situation is weird.

    I found it amusing how people were describing the engines as "not green". The particular emission at issue was a category called nitrogen oxides, which plants love. It's humans which don't do well when exposed to them.



    Back on topic, I don't necessarily have a problem with this. Market dominance should come with increased scrutiny. The EU is economically significant enough that Apple and other big companies can't reasonably just walk away, especially since their tax avoidance strategies depend so heavily on attributing large earnings to their EU branches in Ireland!

    Apple in particular should have to justify why the App Store is the only allowed way to get closed-source software onto an iPhone. While I think they have justified that with the security explanation, the level of control they have should come with responsibilities, and the question should be asked often to make sure they are still living up to those responsibilities.
  • Reply 8 of 12
    JonGJonG Posts: 24unconfirmed, member
    While I do believe that this is a ridiculous intrusion of some bit players in Europe trying to get a "piece of the pie," I don't see where we have to protect Trillion Dollar companies.  The companies can do this themselves.  If Europe doesn't like the way that Apple does business in Europe, then maybe Apple should simply stop selling phones in Europe and see how the citizens of Europe like that.

    The only piece that would concern me is if Apple decided the European market was more important than the US market and decided to make changes globally to comply with those laws. I don't see that happening, but we can certainly move to prevent that.

    Ultimately it is Apple's choice to do business in Europe, and then can determine if the profits justify the cost of compliance with any regulation there.  They did exactly this in India and decided that local assembly of iPhones was worth the cost for the potential markets.
    FileMakerFeller
  • Reply 9 of 12
    tmaytmay Posts: 6,340member
    This seems prudent. /s

    There is actually no big tech in the EU.

    The EU effectively murders any company with growth prospects long before they reach a trillion dollar valuation, all in the name of corporate and national competition. 

    https://www.gqmiddleeast.com/lvhm-is-now-the-largest-and-most-valuable-company-in-europe

    $292 Billion valuation
    killroywatto_cobra
  • Reply 10 of 12
    entropysentropys Posts: 4,166member
    The kind of political class we seem infected with at the moment in all western countries are like the pigs in Animal Farm.

    not at all what the barnyard animals thought they were.
  • Reply 11 of 12
    avon b7avon b7 Posts: 7,687member
    The current system and draft proposals do not target any specific company by country They are targeting 'gatekeepers' of which there are very, very few. The nationality is irrevelant. 

    If competition can be fomented and any other non-US firm were to cross the threshold, it would be subject to the exact same rules.

    The problem here is that 'gatekeepers' simply should not exist in the first place. The EU is working to 'level the playing field' , protect against anti competitive behaviour and enhance choice for consumers.

    Any company is free to abandon the EU market if they don't agree with legislation. Plenty more will step in to fill the void and abide by the rules.

    With a little luck no single company would ever reach those proposed thresholds at all.

    muthuk_vanalingam
  • Reply 12 of 12
    KTRKTR Posts: 280member
    genovelle said:
    Sounds like these companies should limit services to Europe like disabling access to Apps on the App Store. That should remove all concerns. The public should be happy with that. 
    Or Apple could disable access to apps on the App Store for Europe, in order to help them out. Glad you said that.
    Lol
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