Beats Studio Buds appear early on Best Buy's website

in Future Apple Hardware edited June 2021
Apple's worst-kept secret, the Beats Studio Buds have surfaced yet again, with major retailer Best Buy advertising the personal audio accessories on its website.

On Monday, the Best Buy website's top banner is devoted to Beats, showing a close-up of one of the earbuds along with the tagline "Made for music." The banner also states the Beats Studio Beats has "True wireless noise cancelling," along with another image of the earbuds in a red case.

While the banner also invites customers to "Shop Now" for the earbuds, clicking the banner takes users to a page that cannot be found. Given the Beats Studio Buds have yet to be formally announced, it seems that the banner was deployed considerably earlier than Apple or Best Buy probably intended.

The full-length Beats Studio Buds banner on Best Buy
The full-length Beats Studio Buds banner on Best Buy

Though this is not the first leak relating to the Beats Studio Buds, this is the most painfully obvious confirmation the product is on the way. Previous sightings include a Roddy Ricch music video, as well as being worn by soccer star Alex Morgan and basketball legend LeBron James.

It has also appeared in a Taiwanese government regulatory database in June, though the first image leak was within a beta for iOS 14.6 and tvOS 14.6.

Current rumors has Apple launching the Beats Studio Buds on July 21, though the numerous appearances and an advertisement on a major retailer's website could lead to an earlier unveiling.

Keep up with everything Apple in the weekly AppleInsider Podcast -- and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.AppleInsider is also bringing you the best Apple-related deals for Amazon Prime Day 2021. There are bargains before, during, and even after Prime Day on June 21 and 22 -- with every deal at your fingertips throughout the event.


Sign In or Register to comment.