Larry David sends up App Store review process in unaired WWDC14 video

Posted:
in General Discussion edited July 2021
Apple tapped actor, comedian and writer Larry David for what appears to be a promotional video created for a past Worldwide Developers Conference, though the short was never used.

Larry David


Shared by Sam Henri-Ghoul in a tweet on Monday, the clip was reportedly set to air as Apple's introduction to WWDC in 2014. The company typically pre-tapes a brief welcome video that is shown to conference participants, with the tradition morphing into a complete keynote experience as the conference transitioned online during the coronavirus pandemic.

Henri-Ghoul posted a clip from the short film in which David plays the role of an "App Approval" specialist. His desk holds an iMac, a statue of the Empire State Building, and what looks to be green and red stamps for approving or denying apps.

David is seen talking to the developer of "Upset Pigeons," chastising them for creating a "flagrant ripoff" of what is almost certainly "Angry Birds." The comedian goes on a short rant about upset avians in apps.



Screenshots posted alongside the video reveal David starred in the short alongside JB Smoove, who appeared on David's hit show "Curb Your Enthusiasm," and Snapchat founder Evan Spiegel.

Henri-Ghoul previously collected classic Apple advertisements, unseen videos and other miscellany in an online repository called the Unofficial Apple Archive. The website was shut down last year after Apple filed a series of DMCA takedown notices.

Apple has come under fire for its App Store practices in the intervening years since David's intro film was shot. Among antitrust complaints and grousing from developers over App Store commissions, the company's online app storefront is under scrutiny for issues related to the review process. Of note, developer Kosta Eleftheriou has over the past months identified a number of scam apps that slipped past App Store reviewers.

Update, 8:30 a.m. Eastern: The full video was posted on Vimeo by a user named Monster Mix. It has been there for two years according to Vimeo, but may be taken down at any time due to copyright complaints.

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Comments

  • Reply 1 of 8
    "Why are birds always so angry?"  :D
    watto_cobra
  • Reply 2 of 8
    am8449am8449 Posts: 372member
    I can see why this was never used

    It's not funny, and makes app approval look like jerks
  • Reply 3 of 8
    BeatsBeats Posts: 2,913member
    Irritating how all animal characters were unexplainably pissed off during the early App Store period.
  • Reply 4 of 8
    MarvinMarvin Posts: 14,739moderator
    am8449 said:
    I can see why this was never used

    It's not funny, and makes app approval look like jerks
    The full video was quite long for a WWDC intro and had some risqué material:



    Larry David is better as a writer than an actor.
    gregoriusmwatto_cobra
  • Reply 5 of 8
    crowleycrowley Posts: 10,034member
    Funny, but way long.
  • Reply 6 of 8
    fred1fred1 Posts: 935member
    Very funny. I like how Apple isn’t afraid to joke with itself. Yes, some of the material would never fly today. Where are we headed?
    watto_cobra
  • Reply 7 of 8
    Funny but Apple doesn't care if your app ripped off some other app. They care very much if you tread on Apple's toes, annoy the big 3 cell phone companies or (gasp) offend the Chinese government.
    edited July 2021 michelb76
  • Reply 8 of 8
    lkrupplkrupp Posts: 9,989member
    fred1 said:
    Very funny. I like how Apple isn’t afraid to joke with itself. Yes, some of the material would never fly today. Where are we headed?
    Quite the contrary. This video NEVER aired because it made the Apple execs squirm. They turned Larry David loose and then were uncomfortable with the results.
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