Apple Music to host livestream event for Kanye West album 'Donda' on Thursday

Posted:
in iPod + iTunes + AppleTV edited July 21
Apple Music is scheduled to be the exclusive livestream host of a global listening event for the premiere of Kanye West's "Donda," the rap star's tenth studio album.

Richardson Beats


Def Jam Recordings in a tweet on Tuesday announced West will premiere his hotly anticipated album at a sold-out listening event at the Mercedes-Benz Stadium in Atlanta on Thursday. Apple Music will stream the listening event live starting at 8 p.m. Eastern. "Donda" will see release a day later on July 23.

Apple's role in the proceedings was revealed in a Beats ad that ran during Game 6 of the NBA Finals.

The spot, scored and edited by West, features a cut from Donda titled "No Child Left Behind" and stars U.S. sprinter Sha'Carri Richardson. The track star starts at the blocks as she muscles through a nighttime workout. Fast cuts show close-ups of Richardson's signature nails, red hair and matching Beats Studio Buds before the camera pans out to reveal a shot of her praying.

Richardson burst into the spotlight during the Team USA track and field Olympic trials. Her dominant first-place 100m finish would have guaranteed a trip to Tokyo, but the result was invalidated after she tested positive for THC. She later admitted to using marijuana to cope with the death of her biological mother and accepted a one-month suspension.

West's Donda, named after his late mother, arrives after 2019's "Jesus is King."

Apple has livestreamed special events in the past, including a concert from British alt-rock band "The 1975" in 2016. More recently, Apple TV+ held a live premiere event for exclusive documentary "Billie Eilish: The World's A Little Blurry" in February.

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Comments

  • Reply 1 of 5
    mobirdmobird Posts: 580member
    Maybe a little more information about the album itself would be nice.
    byronl
  • Reply 2 of 5
    tommikeletommikele Posts: 482member
    Kanye West is certifiably insane. The dude is mentally Ill and as narcissistic as they come even for the world of celebs. I find it hard to support his insanity by supporting his music.
  • Reply 3 of 5
    BeatsBeats Posts: 2,441member
    Finally some Jimmy Iovine-level hype.
  • Reply 4 of 5
    davgregdavgreg Posts: 838member
    What Kanye West does is not music.

    When I see him play a piano or guitar and/or sing without auto tune I might reconsider.

    I cannot imagine anything more lame than watching a stream of a bunch of people sitting in a stadium listening to rap.
  • Reply 5 of 5
    byronlbyronl Posts: 101member
    davgreg said:
    What Kanye West does is not music.

    When I see him play a piano or guitar and/or sing without auto tune I might reconsider.

    I cannot imagine anything more lame than watching a stream of a bunch of people sitting in a stadium listening to rap.
    Kanye is a musical genius
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