Apple officially attending NAB for first time in a decade

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  • Reply 21 of 21
    mpantonempantone Posts: 2,070member
    ikir said:

    Wait, if Apple will host a special event before this for a new Pro machine or a big Pro software update, they will be likely at NAB to show to users and professionals. Maybe they will showcase MacBook Pro M1X or FinalCut Pro update.
    Again, there is very little chance of an ASi Mac Pro in 2021. The Mac Pro will get Apple Silicon last which means next year.

    As Spheric mentions, it is more likely that Apple is making its presence at the show as an influential content creator and looking to attract high-level partnerships rather than peddling hardware and software solutions.
    edited July 2021
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