Apple sees positive customer reaction to App Tracking Transparency
Apple CEO Tim Cook said the company is seeing "quite a bit" of positive reaction from customers to its App Tracking Transparency privacy feature.
Credit: Apple
During the company's Q3 2021 earnings call, Cook was asked how the change to Identifier for Advertisers tracking tag handling was developing, and how it was influencing the trajectory of advertising within Apple's services.
"We've been getting quite a bit of customer reaction, positive reaction to being able to make the decision ... on whether to be tracked or not," Cook said, adding that the feature seems to "be going very well from a user point of view."
Apple's App Tracking Transparency feature requires app makers to obtain consent from users before tracking them across websites and apps using IDFA or other tracking tags. The feature was released earlier in 2021 in iOS 14.5.
According to the latest estimates from marketing firms, about 80% of iOS users are using ATT to block tracking on their own devices. Because of that, many advertisers are seeing an average revenue decline of about 15% to 20%, some estimates say.
A May survey of about 3,000 iPhone and iPad users in the U.S. found that about 73% of respondents agreed with the new privacy changes.
Read on AppleInsider
Credit: Apple
During the company's Q3 2021 earnings call, Cook was asked how the change to Identifier for Advertisers tracking tag handling was developing, and how it was influencing the trajectory of advertising within Apple's services.
"We've been getting quite a bit of customer reaction, positive reaction to being able to make the decision ... on whether to be tracked or not," Cook said, adding that the feature seems to "be going very well from a user point of view."
Apple's App Tracking Transparency feature requires app makers to obtain consent from users before tracking them across websites and apps using IDFA or other tracking tags. The feature was released earlier in 2021 in iOS 14.5.
According to the latest estimates from marketing firms, about 80% of iOS users are using ATT to block tracking on their own devices. Because of that, many advertisers are seeing an average revenue decline of about 15% to 20%, some estimates say.
A May survey of about 3,000 iPhone and iPad users in the U.S. found that about 73% of respondents agreed with the new privacy changes.
Read on AppleInsider
Comments
1. The people selling the actual app/widget/service being advertised?
2. The ad broker (network) who (that) sells the ad space to the widget maker/service provider?
3. The ad space provider (for example, AI)?
I asked the same question a few weeks ago in an article on this ATT topic.
I’m hoping this is a new era of privacy for Apple. With the positive feedback maybe we’ll see an “identity blocker” where all cookies and tracking are automatically set to “off” with no annoying pop-ups and if legal, a default ad blocker better than any on the market. What would be great is an ad blocker that allows ads on webpages but blanks them out and shrinks them like this:
______________
Or better yet it Apple can create a way where the site thinks you’re receiving an ad but it’s gone altogether!
App Tracking Transparency doesn't block your data from being collected. There are other mechanisms in place that do that have done that for a while now. ATT performs a specific singular function, not the all encompassing role you seem to think it does. It's also kinda funny to read your "trolls and haters" missive about data collection when it's fairly obvious you really know far less than you think you do. Now I'm far from an expert, but at least I attempted to learn the facts. You really should as well. And yes, they all do it. And by it, I mean collect massive amounts of data on users. What they do with that data is where the differences lie. That's the distinction you're missing.
Well you can go reread my previous comments on the subject, bud. I'm going to guess you don't understand from that comment and reading the entire body of your comment. Great usage of the impression 'it just stops this little thing over here'. Better than the 'they all do it' most of you try to push.
So let me school you first. The average user, if asked about ATT, would say "the wireless company?". You say "third party" to the average user and they would say "I'm not really sure". BTW, the metrics of who understands what on data mining is available from privacy advocates for your perusing. But I'm sure you've read it all as you have demonstrated a real knowledge on it.
For anyone reading this, except CloudTalking, third party app tracking is HUGE! (or as the average user completely understand ATT Third party -- just wow). This is likely the biggest crux of privacy data mining there is, mining private data via third party app tracking. This allows one App to track you across other apps (i.e. almost everything you are doing on your phone). Now to you that's just this little think, good for you Bud. You're super knowledgable on the subject so you're all set. But hey, since first party tracking of private data is such a knowledge spot for you, try this bud: go request your private data from Google, Facebook, Apple. They all must make it available to you for free. I'm sure you've already done it but what the heck, try it again. You can explain all about how much it is just ATT and, putting ATT aside, gives you a view of first party tracking too.
Look forward to you telling us all about the comparisons in what Data shows up. I've already done it and have advocated previously for doing it here, bud.
Hyperbole does your argument no favors. Your 3rd party tracking fud lacks one important thing: substantiating evidence. I doubt you could produce one shred even the flimsiest evidence to support your claims. Not sure why you repeated Apple's definition of tracking, I included Apple's verbatim explanation of tracking in my post. Ironically, your paraphrased explanation of ATT is the only factually and topically relevant piece of info in your post.
First party tracking has nothing to do with ATT, so you can throw that little red herring back into the ocean. No one is taking the bait on that deflective argument. Your time would be better spent understanding what ATT does and doesn't do and how it actually impacts users. That's the info you should be spreading. Not your current brand of info.