MagSafe Battery launched, Ted Lasso relaunched, Kanye West didn't - July 2021 in review

Posted:
in General Discussion edited August 2
July was anything but its usual quiet self in 2021, and if Apple released very little new hardware, it still had a record-breaking month in many, many ways.

L-R:
L-R: "Ted Lasso," MagSafe Battery Pack, Kanye West. Which of them actually launched this month?


It seems rude to say that July is often called the silly season, when this particular July saw horrendous flooding around the world, security issues online and in Time Capsule, plus ransomeware, and more legal problems than the courts can hold.

Yet it also had a raging debate over the temperature of 69 degrees Fahrenheit.

And it had Kanye West. A bit.

Launching and not launching

Strictly speaking, Kanye West's launch of a new album had to be a spectacular failure on account of how it didn't launch. And he was nearly two hours late to the much-hyped Apple Music streaming premiere. Plus, it's not as if he said a single word while he was there.

Yet that premiere was an enormous success for Apple Music, breaking all previous viewing records.

Lasso


The same happened with the new second season of "Ted Lasso," as it was reportedly watched by more people than any other show on Apple TV+. Ever.

AppleInsider said back in the day, just as Apple TV+ was starting, that you just need one hit to make a service. Now Apple has that. The premiere of "Ted Lasso" was watched by six times as many people as saw the first season, and Apple TV+ grew its subscription base by 50% week over week as the new run started.

Apple still won't give actual viewing figures, so saying a percentage increase is close to meaningless. But "Ted Lasso" is a tentpole show for Apple TV+, a hit that brings it attention and viewers.

And also awards. "Ted Lasso" was nominated in July for a record 20 Emmy awards, across 11 categories.

The winners of the 73rd Annual Primetime Emmy Awards will be announced on September 19, 2021. By when, Kanye West may have released his new album, too.

It's not all services, Apple still makes hardware

Apple still makes hardware, and Apple makes mistakes like anyone else. That's surely why the German Apple Store app briefly listed an M1 version of the 16-inch MacBook Pro. Not only briefly, you couldn't see it without a very specific set of steps that, presumably, Apple's proofreaders didn't get to.

If Apple does need someone to examine every detail of anything, they could just release the MagSafe Battery Pack. Every specification, every inch, of Apple's sole July hardware release was studied and debated -- and that's still going on.






That's because this little extra battery for your iPhone 12 appears to be just that. Little. Yet in use, there's more to the story, and there's more to how much it can charge, too.

Speaking of charging

Insert your own pun here about how much Apple charges. And then ponder just how many people it has charged so much that in July, it officially became the first public company to be valued at $2.5 trillion.

The road to that valuation is paved with a lot of very good earnings reports, and July's legally-mandated financial disclosure was especially good at $81.4 billion. Every single analyst expected Apple to rake in an extraordinary amount -- and every single one of them low-balled it.

For once, nobody was especially predicting any Apple hardware launches in July, but the space was instead filled with rumors about products far into the future. Apple might be unhappy about it, but alongside the predictable "iPhone 13" rumors, we got plenty of "iPhone 14" ones as well.

Less predictably, though, we also got a new rumor about money. While most of the world is still waiting for Apple Card, the new claim was that we may sooner see something called "Apple Pay Later".


"Apple Pay Later" would be an extension to Apple Pay, and Apple Pay Cash


Apple didn't announce it and won't say anything. But the mere rumor of Apple entering what's called the Buy Now, Pay Later (BNPL) market caused steep falls in the valuation of companies already doing this.

There are other companies

Apple did release betas of macOS Monterey, iOS 15, iPadOS 15, and so on. Yet, the big news about software not actually being released but talked about and getting into at least some people's hands was all about Windows 11.

Windows is an issue for Apple Silicon users as Apple's old Boot Camp is gone, or at least going. There is now the promise of an entirely online version of Windows that Apple Silicon Macs can use, plus Parallels is Apple Silicon">working on virtualization.

Parallels' support for Windows 11 is coming, the online version is coming, Windows 11 itself is coming. And in July, users were going spare trying to find out whether their PCs can run Windows 11 or not.

With these dramatically increased system requirements, the quick answer is just to assume no, their current PCs can't.

Unfortunately, those requirements are such that even the users of Intel-based Macs have problems. There is a workaround, but the operating system isn't even out yet, and it's proving tricky.

Perhaps this year's silly season is going to stretch out a little longer.

Read on AppleInsider

Comments

  • Reply 1 of 1
    Sounds like Kanye definitely launched. 

    And Apple Music benefitted. 

    Seemed like something of a flex. Show up late. Don’t even try. And boom smashing success. 

    That’s saying something. 

    And I’m not even a fan. 
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