YouTube testing cheaper ad-free 'Premium Lite' tier in Europe
YouTube is testing a cheaper subscription tier that offers ad-free viewing on iOS and other platforms, but doesn't include any of the other features of its YouTube Premium plan.
Credit: Google
The so-called "YouTube Premium Lite" subscription is being piloted in several countries like Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. It costs 6.99 for ad-free viewing, below YouTube Premium's local price tag of 11.99.
According to The Verge, YouTube Premium Lite offers ad-free viewing across the web and various YouTube apps. However, it doesn't offer ad-free listening in YouTube Music, background play, or offline downloads.
While the feature is only being tested in some European countries, it could offer an attractive alternative for users who don't like ads but don't need any of the other features of YouTube Premium.
YouTube told The Verge that the feature is in an experimental phase, and that it's considering trying out other plans based on user feedback. Of course, since Google is only piloting the feature, there's no guarantee YouTube Premium Lite will see a wider rollout.
Read on AppleInsider
Credit: Google
The so-called "YouTube Premium Lite" subscription is being piloted in several countries like Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. It costs 6.99 for ad-free viewing, below YouTube Premium's local price tag of 11.99.
According to The Verge, YouTube Premium Lite offers ad-free viewing across the web and various YouTube apps. However, it doesn't offer ad-free listening in YouTube Music, background play, or offline downloads.
While the feature is only being tested in some European countries, it could offer an attractive alternative for users who don't like ads but don't need any of the other features of YouTube Premium.
YouTube told The Verge that the feature is in an experimental phase, and that it's considering trying out other plans based on user feedback. Of course, since Google is only piloting the feature, there's no guarantee YouTube Premium Lite will see a wider rollout.
Read on AppleInsider
Comments
The less they rely on targeted ads for income the better off we all are. I'll willingly pay with dollars rather than complain about seeing them if that's an option. I don't hesitate and do just that with YouTube Premium, Hulu, Google Enterprise account, a couple of websites, and avoid the whole ad stuff.
$20+ was too much so I did my best to avoid youtube all together.