Jony Ive bringing his design talents to Ferrari & Exor

Posted:
in General Discussion edited September 27
Apple's former design lead Jony Ive has signed a long-term partnership deal with car manufacturer Ferrari and holding company Exor.




The multi-year deal between Exor and Ive's LoveFrom was announced on Monday.

"The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivaled experience and creativity that has defined extraordinary world changing products," the statement from Ferrari holding company Exor said.

"In building great companies, we also believe in building great partnerships. Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways," Chairman and Chief Executive of Exor and Chairman of Ferrari John Elkann said. "Ferrari represents a first, exciting chance to do great things together as we build our future. I'm also delighted that Jony is joining our Partners Council where we look forward to benefitting from his uniquely valuable perspectives."

Beyond just Ferrari, Exor owns a stake in Christian Louboutin. It also holds large portions of auto industry group Stellantis, a majority stake in both media firm Gedi, and sports group Juventis. Exor Seeds has invested in 42 companies globally.

Ive and Marc Newson broke their customary silence, and issued a statement about the deal as well.

"We have been friends with John for many years and are great admirers of his insight and vision. We are thrilled to be embarking on such an important, long term collaboration with Ferrari and more broadly Exor," the pair said. "As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni. We see some uniquely exciting opportunities working together which we believe will yield important and valuable work."

Ive will join Exor's Partners Council. The Council is an annual forum, and "draws on the experience, expertise and insights of a group of highly successful Exor friends and partners, to share ideas and explore potential business opportunities" according to Exor.

Ive departed from Apple in 2019 after nearly three decades with the tech giant. He was involved in many iconic projects iMac to iPod to iPhone, and even Apple Park itself.

Even with Monday's announcement, LoveFrom remains secretive. The company does not have a public-facing website, but it was discovered in October 2020 that Airbnb had hired LoveFrom to assist in the design of future products and services.

The Apple Silicon iMac released in April of 2021 was at least partially designed by Ive. It's not clear if the design work was done before or after Ive's departure from Apple in 2019.

Read on AppleInsider

Comments

  • Reply 1 of 9
    MplsPMplsP Posts: 3,428member
    So does that mean Ferraris will focus more on looking good than anything else?
  • Reply 2 of 9
    MplsP said:
    So does that mean Ferraris will focus more on looking good than anything else?
    The thinnest car with no headlights 
    viclauyyc
  • Reply 3 of 9
    Such good news that RACE (Ferrari NV) is down .52% as I write this...  Time to sell my Ferrari stock!
  • Reply 4 of 9
    JWSCJWSC Posts: 1,048member
    For Ferrari’s sake, I hope Jony is enthused enough to show up at meetings and provide real design support, as he “reportedly” wasn’t doing his last couple of years at Apple.

    it just seems that when Steve Jobs died Jony lost all motivation to carry on and was unable to lead his design team effectively.  It’s a shame.  But I think the ID team is in good hands now.
    watto_cobra
  • Reply 5 of 9
    mcdavemcdave Posts: 1,826member
    One colour, slightly plasticised? I shouldn’t scoff, I like his designs, shame Apple Silicon was 5-years too late.
  • Reply 6 of 9
    the future of ferrari doesn’t look bright, they’re very much behind on electrification. but i’ll be VERY interested to see what a jony ive designed car would look like. also he has worked on the apple car so i wonder if apple has a problem with him working on cars outside of apple too
  • Reply 7 of 9
    Finally a good place for him, where he can design without regard to price or practicality, as he did at Apple.
  • Reply 8 of 9
    lkrupplkrupp Posts: 9,627member
    MplsP said:
    So does that mean Ferraris will focus more on looking good than anything else?
    You don’t get it do you. Ive is recognized worldwide as the top industrial designer of his generation. His design of the original Bondi Blue iMac saved Apple. The nerd crowd trashed that iMac mercilessly for not having a floppy disk drive.
    edited September 28 watto_cobra
  • Reply 9 of 9
    The design team at Apple now has benefitted greatly from Jony Ive’s mentorship and pioneering the way to truly great design. 

    Jony took sad sad design and got creative. It was amazing. Then he took that and refined and refined. And not only did it look great, but it put function first. It worked so well. 

    The “problem” with Ive is that he’s a perfectionist. When he developed the UI for iOS 8, it was perfect. A bit ahead of its time, but it was everything flat design should be and took the iPhone UI out of quickly out of  lame paper shredder animations and into a logical, functional work of art. Digitally authentic. 

    Then the whole world copied. And rightly so. 

    The best selling products in the world copy his designs. iPhone designs? Everywhere. UI designs, everywhere. iPad design? Check. Even his laptop designs are aped by everyone. The Apple Watch? Gold standard. 

    Now we get designs like the Big Sur UI mess, the iMac, which was started by jony got taken over by a team that gave it a game console power brick, the Apple Watch has stagnated, the iPads and iPhones are still his designs, the Mac Pro, Pro Display XDR, AirPods, etc. heck. He designed Apple Park. 

    the man is a genius and has revolutionized industrial design for the better. Every designer anywhere has been influenced by him and in a good way. 

    Apple design is good because he made it so. The current team is continuing his ethos. Maybe not as exacting, but those are some impossible shoes to fill. 

    The disrespect is sorely misplaced. It’s not jony who put a notch on laptops. He’d have found a better solution. 

    The man deserves his praise. He made a huge positive dent in the universe. Far more than what most on this forum can say. 
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