Apple spent $64.8 million on paid search ads in 2020, ranking 12th overall

Posted:
in General Discussion edited October 26
Apple ranked among the top 15 Fortune 100 companies that pay the most to appear in search ads, according to analysis by Semrush.

Credit: Laurenz Heymann/Unsplash
Credit: Laurenz Heymann/Unsplash


The Cupertino tech giant spent $64.8 million to appear in search ads in 2020, which are ads that appear in results when users look something up using a search engine. Search engine optimization and targeting tool producer Semrush analyzed monthly traffic costs using its own tools to get the data.

Apple ranked 12th overall on the list of Fortune 100 companies, coming in just behind Nike in 11th place and Walmart in 10th place.

Credit: Semrush
Credit: Semrush


Alphabet, Google's parent company, spent the most on search ads in 2020 -- nearly $774 million. Amazon came in second with $471 million, while Microsoft came in fourth with $160 million.

The other companies in the top 10 included Charter Communications, Progressive, AT&T, Verizon, StateFarm, and The Home Depot.

Advertisers overall spent an estimated $59.22 billion on paid search ads, with Fortune 100 companies responsible for about $3.05 billion of that total. Paid search ads are based on a pay-per-click model in which companies only pay for an ad when a user clicks on it.

Semrush calculated its data using average click-through rates and the positioning of the domain in the top eight paid positions on Google Ads for the keywords that it has in its database.

Read on AppleInsider

Comments

  • Reply 1 of 6
    applguyapplguy Posts: 190member
    Looks like a good return on investment.
    rare comment
  • Reply 2 of 6
    applguyapplguy Posts: 190member
    What search ads is Alphabet buying?
    rare commentviclauyyc
  • Reply 3 of 6
    applguy said:
    What search ads is Alphabet buying?
    This (the report, not your question) is wacky.  It's almost as if they are confusing cases where Alphabet is the nominal buyer of space from a site (through its ad exchange) but the real buyer is the person who contracted through Alphabet.
    applguy
  • Reply 4 of 6
    sflocalsflocal Posts: 5,816member
    applguy said:
    What search ads is Alphabet buying?
    Must be that rounding error in the amount that Google pays Apple to be the default search engine on iOS. :wink: 
    applguy
  • Reply 5 of 6
    BeatsBeats Posts: 2,633member
    Is this (Fortune companies) U.S. companies only? Sammy spends a ton on anti-Apple propaganda. They’ve spent 10 billion(not a typo) twice in a row.

    Apple does not spend as much as iKnockoff morons claim. Their claim is that Apple “is all marketing” but that’s blatant BS. The biggest/richest/most valuable company in the world isn’t even in the top 10 in ad search spending, this says a lot.
  • Reply 6 of 6
    I would be interested in what Charter is. 
    (No fork in this pie, just curious)
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