Apple could see record-breaking iPhone sales in Europe - if it can keep up

in iPhone edited November 2021
If Apple can meet demand, it's predicted to have record-breaking iPhone 13 sales in Europe as the market returns to normal after the pandemic.

Apple's iPhone 13 range
Apple's iPhone 13 range

Globally, Apple has continued to dominate with the iPhone taking a full three quarters of all smartphone profits in the second quarter of 2021. Now that success appears to be continuing, with new research predicting a record-breaking fourth quarter in Europe -- depending on the global chip shortages.

According to Counterpoint Research, Apple had a "great year," while rival Samsung had "supply woes earlier on."

"The iPhone 13 launch was a big success for Apple," says Counterpoint. "Despite going on sale towards the end of September, the iPhone 13 appeared to be more popular than last year's iPhone 12."

"If it can keep up with demand (which seems to be a challenge in some markets)," it continues, "Apple may well be in for a record-breaking Q4 in Europe."

For Q3 2021, Counterpoint say Apple had a 22.1% share of overall sales, as compared to 17.6% in the same period of 2020. The research firm says that's 24% year over year growth, and 5% quarter over quarter.

Source: Counterpoint
Source: Counterpoint

Samsung remains the most successful vendor by number of phones sold, but it has struggled. For the same period, it had 30.4% sales share, compared to 35.8% in Q3 2020. That's a YoY fall of 16%, and a QoQ drop of 6%.

"Samsung retained its top spot having largely recovered from its supply woes earlier on in the year," says Counterpoint. "But it was still down both annually and sequentially. Having said that, it could have been worse had it not been for the popularity of the Galaxy Z Flip 3, particularly in Western Europe."

Read on AppleInsider


  • Reply 1 of 2
    bageljoeybageljoey Posts: 2,001member
    I can’t square the chart with the article. The chart is not labeled on the X-axis. Are the. Segments by month?  By quarter?
    The article says Sammy had a YoY and a QoQ drop—that isn’t reflected in the chart.

    Also, is Apple’s rebound due only to the 13?  Did the 12 not offer any bump at all?  Seems surprising unless somehow the only thing Apple has going for it right now in Europe is better chip sourcing…
  • Reply 2 of 2
    BeatsBeats Posts: 3,073member
    Apple TV+ needs a viral hit show that isn’t comedy. I wish Apple would buy more app developers like Dark Sky. Exclusivity will move people to Apple.
    edited November 2021
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