Apple TV+ 'Ted Lasso' season finale ninth in Nielsen streaming ratings

AppleInsider

The season finale of Ted Lasso' performed well, according to Nielsen ratings reporting streaming popularity from early October, with the Apple TV+ show the ninth-watched piece of video content in that particular week.

Following its first appearance in Nielsen's weekly streaming chart since Apple TV+'s inclusion, the Jason Sudeikis sports comedy reappeared in the chart for the week of October 4 to October 10, narrowly getting into the top ten SOVD Programs chart in ninth place.

The figures, shared by Variety lists "Ted Lasso" at 507 million minutes, Nielsen's metric for measuring popularity of a show. The episode for that week was the season finale for the second run of shows.

The Apple TV+ show, the only one to appear in the listings, lie behind seven shows that aired on Netflix, including "Seinfeld" and "Squid Game," with the latter securing over 3 billion minutes of watchtime. Disney+ also beat "Ted Lasso," with "Black Widow" achieving fifth place with 676 million minutes.

Under the Top 10 SOVD Originals list, "Ted Lasso" improves its position to fifth, behind Netflix's "Squid Game" in first, "Maid" (1,904 million minutes), "On My Block" (776 million minutes), and "Midnight Mass" (707 million minutes.)

The Apple TV+ comedy narrowly beat Netflix's "Great British Baking Show," which took sixth place for the week at 505 million minutes.

[via Nielsen/Variety]

"Ted Lasso" has been a critical hit for Apple TV+, as well as a commercial one. It achieved Emmy history with four gongs, as well as three Television Critics Association awards, among other accolades.

Ahead of the third season, the cast, writers, and producers of the show negotiated significant salary increases. After reportedly earning around $250,000 to $300,000 per episode, star Sudeikis is expected to be paid around $1 million per episode for the third season.

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pumpkin_king

Wow, Netflix absolutely dominating. Looking forward to Lasso season 3.

anantksundaram

S2 of TL was good, but occasionally cringe-inducing (and not in a good way). Great end. S1 was just a classic. I certainly look forward to S3, but a tad less eagerly than I did S2. 

Btw, am I the only one who thinks Squid Game was just overwrought, poorly-scripted, poorly-acted, way-too-long nonsense? Trust me, my tastes are not hoity-toity at all, not by a long shot.

Netflix is a beast, a behemoth. 

Beats

I knew Squid Game would be #1. Everyone’s talking about it. Possibly more than when GoT was hot. Apple needs something in the top 3. At least it’s a good comedy, something lacking on these services.

ericthehalfbee

Considering the subscription numbers for Apple TV are way behind other streaming services, cracking the Top 10 is quite a feat.

neoncat

Squid Games nothing. I snicker that Ted Lasso, moonshot savior of Apple's multi-billion-dollar investment in ATV+, is bested/nearly bested by reruns of old-school network police procedurals (Criminal Minds, NCIS) created by the usual suspects (Bellisario, Davis). Oh, and a 30-year-old sitcom (Seinfeld). 

Err, good job, Apple? I mean, there's nothing wrong with Ted Lasso. It's a fine show. It deserves its accolades. But that a quality show is so handily bested by network television garbage, tells you the problem isn't the content. It's the whole service that people don't find particularly essential, interesting, or worthwhile. Not for a single show, anyway.

Appleish

Ugh. Netflix. 

RudeBoyRudy

neoncat said:

Squid Games nothing. I snicker that Ted Lasso, moonshot savior of Apple's multi-billion-dollar investment in ATV+, is bested/nearly bested by reruns of old-school network police procedurals (Criminal Minds, NCIS) created by the usual suspects (Bellisario, Davis). Oh, and a 30-year-old sitcom (Seinfeld). 

Err, good job, Apple? I mean, there's nothing wrong with Ted Lasso. It's a fine show. It deserves its accolades. But that a quality show is so handily bested by network television garbage, tells you the problem isn't the content. It's the whole service that people don't find particularly essential, interesting, or worthwhile. Not for a single show, anyway.

LOL 

you must be fun at parties. if you're invited at all 

StrangeDays

neoncat said:

Squid Games nothing. I snicker that Ted Lasso, moonshot savior of Apple's multi-billion-dollar investment in ATV+, is bested/nearly bested by reruns of old-school network police procedurals (Criminal Minds, NCIS) created by the usual suspects (Bellisario, Davis). Oh, and a 30-year-old sitcom (Seinfeld). 

Err, good job, Apple? I mean, there's nothing wrong with Ted Lasso. It's a fine show. It deserves its accolades. But that a quality show is so handily bested by network television garbage, tells you the problem isn't the content. It's the whole service that people don't find particularly essential, interesting, or worthwhile. Not for a single show, anyway.

That's certainly a...creative take. The reality is there is no fact-based definition of "bested". According to Neilson, Seinfeld and NCIS were watched by more of those surveyed, but that may not be surprising -- there are years of seasons of episodes. Seinfeld ran for almost an entire decade, and NCIS ran for almost 2 decades, each with up to about 25 episodes per season! Lasso has run for 2 seasons, of just 10 episodes each -- so two seasons of it are less than one season of each of those shows, that ran for 10-20 years! So yeah, statistically it makes sense that those old reruns are getting lots of hit -- there are almost 600 episodes! Lasso has...20.

Netflix has been in the streaming game for 14 years. Apple has been in it for 2.

So another creative take -- Lasso has "bested" those shows by doing in 20 episodes what it took them hundreds to do. Apple TV+ has done in 2 years what has taken Netflix over a decade.