Netflix raising prices on all plans in the US and Canada



  • Reply 21 of 25
    Bailed on Netflix two years ago at a previous price increase. Had the service, but can’t stand watching bloated 50 episode story arcs, so only watched the occasional movie anyway. Ironically, Hulu actually lowered their prices at the same time, so I’ve kept that $8 tier even though I barely watch that. 

    Funny how this is all coming around to mimic the high cost and frustration of the “legacy” cable service that we were all so quick to run from. Price increases are predictable, and this goes for all subscription services. 
  • Reply 22 of 25
    The thing about charging more in order to deliver more and/or better content is that it results in the gains coming from good content being offset by the losses caused by a percentage of customers cutting back on the service due to excessive price increases. At best it’s a wash. How it should work is that if you upgrade content, that should result in increasing subscriptions. If the subscriptions increase brings in more revenue than the expense of delivering better content, there is no need to increase subscription cost to the individual consumer. That leads to better subscriber retention. If you have fewer subscribers paying more, chances are you don’t get any financial gain from pursuing costlier content. 

    What Netflix is doing, on paper at least, should fail miserably. No revenue gain with fewer subscribers and far less happy subscribers even among those who continue to carry the service year round. The obvious approach would have been to add better content so that it would attract more subscribers but of course for that to work, you would need to not increase cost. If the cost increase makes for a less attractive service and the better content is intended to add to its appeal, you’re basically trying to sabotage your own effort. If Netflix cost let’s say $14 a month for the top tier instead of $20 a month, I would likely just carry it year round. Instead, I’m going to carry it maybe five or six months of the year. So Netflix will get either $100 or $120 out of me annually instead of $168.  The thing is, I wouldn’t have bothered to resorting to carrying it for part of the year if it were a $13.99/month service for the top tier. One of the flaws in the Netflix approach is that you don’t miss a beat if you periodically drop the service because original content, once it’s added, doesn’t go away. It’s there waiting for you the next time you  subscribe.
  • Reply 23 of 25
    lkrupplkrupp Posts: 10,477member
    kiehtan said:
    I'm tired of Netflix's constant price increases. I've been a subscriber since 2013 and it's just not worth the price anymore. My membership is now officially canceled. Bye Netflix. 
    Things will change only if many more subscribers cancel. There’s nothing like losing customers in droves to focus a CEO’s mind.
  • Reply 24 of 25
    StrangeDaysStrangeDays Posts: 12,399member
    lkrupp said:
    Remember too that to get 4K Dolby Vision, HDR10, Dolby Atmos you must subscribe to the premium level. At $20/mo I’m not sure it’s worth it anymore. I’ll likely cancel.

    In my personal opinion the “cut the cord” movement is heading toward a reckoning. Add up all the subscriptions and you’re very close to a cable bundle.
    No, it’s not even close. Cable is both expensive and every single month, and provides mostly junk, with ads. The entire point of using alternative services is to be selective. Just what I want, no ads, and only when I want it. 
  • Reply 25 of 25
    StrangeDaysStrangeDays Posts: 12,399member
    mylovino said:
    docbburk said:
    Is it raising prices as new customer growth wanes, or potential customers deciding they didn’t want to even start a relationship with a company that hikes rates so fast?  Their moves to split current subscribers plans to sap state disc and download plans that would cost more, if they wanted both quickly followed by the increase in rates to cover the cost of streaming rights for Europe and other regions, was enough to turn me away.  Why on earth should US customers pay more so they can stream movies in Europe?  They should take out a loan, and let the European customers fees cover the cost of the rights.  Seems like they were putting a lot of the financial heavy lifting on the backs of the US customers, to artificially keep the prices low in Europe, to corner the European market as much as they can, then raise prices in Europe. Netflix, get a loan, don’t abuse your US customers. 
    But I agree at least to the fact that a constant price increase, likely to finance more and more blockbuster material with highly paid stars, which in terms on entertainment time is rather little compared to classical series material, is probably not the way to go, but I assume the market will sort this out as usual.
    Yes, which often suck the most. Like anything with Dwayne Johnson, etc. Not worth my time but unfortunately these increases are bankrolling that content. 
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