Google is working on an AR headset to rival Apple, Meta

Posted:
in General Discussion
Development has reportedly begun at Google on an augmented reality headset, possibly launching in 2024, and aimed at rivalling Apple AR.

Google's enterprise Google Glass AR headset
Google's enterprise Google Glass AR headset


After its prominent Google Glass failed to catch on, Google appeared to leave the AR field for some years. It later resurrected Google Glass as an enterprise headset, but now is believed to be looking anew at a consumer product.

According to The Verge, Google has 300 people working on a secret development called Project Iris. Working in a separate facility in the San Francisco Bay Area, Project Iris is said to be at a prototype stage.

These early prototypes are said to resemble ski goggles. They're powered by a custom Google processor and run on Android, although it's possible a new, specific OS is being developed too.

Currently the reported plan is for the Google AR headset to not require tethering to a phone. However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

Two unspecified sources told The Verge that there is a plan to launch a headset in 2024. However, it's so early in development that this is likely to be a hopeful target rather than a specific plan.

Separately, it's been reported that Clay Bavor, Google head of AR and VR, set up the facility in November 2021. However, in 2019 he told CNET that the company was working on AR.

"On the hardware and devices side... I characterize the phase we're in as deep R&D, focused on building the critical Lego bricks behind closed doors," he said. "If you can dream it, we probably have a prototype of it somewhere in one of our labs."


Read on AppleInsider

Comments

  • Reply 1 of 12
    Everyone is jumping on the wagon. Let see who will be first. Let me guess...... Samssssssssuuuuuu.....Nah.
    edited January 21 watto_cobra
  • Reply 2 of 12
    Everyone is jumping on the wagon. Let see who will be first. Let me guess...... Samssssssssuuuuuu.....Nah.
    Samsung isn't a software company like Microsoft, Facebook and Google, doesn't have a successful operating system like Apple, isn't a gaming company like Sony and as a result doesn't have a platform. They tried with Tizen and it failed, with Tizen now relegated to being an IoT platform for their smart appliances. Their best bet will be to lay low for now and in a couple of years make a platform-independent set of goggles capable of accessing other platforms. It isn't as if Microsoft, Google and Facebook are going to tell Samsung "no." The former already has a multi-billion dollar partnership agreement with Samsung to promote their apps and services on Samsung hardware (to the tune of some 300 million phones and 25 million tablets a year) and reciprocates with an app that connects and mirrors a Samsung phone to a Windows 10/11 PC. The latter two do not have the brand name, supply chain, retail agreements etc. to manufacture, ship and promote a product all over the globe. Google has been making Nexus and Pixel devices for over a decade and they still have limited availability outside North America and western Europe (along with frequent supply problems). And all of Facebook's attempts to make hardware - phone, watch, smart display - except Oculus have been failures, which is probably the reason for the rebrand. Samsung sold Galaxy VR glasses in the previous decade, but they supported Oculus, not Google's Cardboard or Daydream (this was in the era when Google and Samsung were squabbling) and was a huge reason why Cardboard/Daydream failed. 
    williamlondonwatto_cobra
  • Reply 3 of 12
    crowleycrowley Posts: 10,143member
    Of course they are.
    JapheyMacProwatto_cobra
  • Reply 4 of 12
    Cesar Battistini MazieroCesar Battistini Maziero Posts: 253unconfirmed, member
    As soon as apple figures the interface and usability, they will all move over and copy, just like they all did with the iPhone.
    ravnorodomdk49aderutterwatto_cobra
  • Reply 5 of 12
    Is this an imagination or a Google PR? Where is the Apple headset that Google try to rival? 
    williamlondon
  • Reply 6 of 12
    This is what it all about
    However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

    This data will be used for Google's main business... selling your data and sending you ads for all sorts of bovine excrement that you don't want, can't afford etc etc. They'll have you by the short and curlies as in a captive audience. This must be their holy grail, a captive audience. 
    The next step will be google brain implants, an easy way to get ads to the inner part of the brain. 


    Gabywilliamlondonravnorodomwatto_cobra
  • Reply 7 of 12
    gatorguygatorguy Posts: 23,374member
    This is what it all about
    However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

    This data will be used for Google's main business... selling your data and sending you ads for all sorts of bovine excrement that you don't want, can't afford etc etc. They'll have you by the short and curlies as in a captive audience. This must be their holy grail, a captive audience. 
    The next step will be google brain implants, an easy way to get ads to the inner part of the brain. 


    They don't sell your data now, so why would they start doing so? FWIW there are features on the Google Pixels where the processing is entirely on the phone while the similar rendering for the Apple feature is done on Apple servers. The reason is not "for ads" in Apple's case, more will it be in the case of Google.

    I would wager you right now that if/when the product is announced it will be accompanied by a privacy statement that clarifies YOUR data remains YOUR data and will not be subjugated for ads. Wanna take the bet? We have plenty of witnesses. 
    edited January 21 michelb76ctt_zh
  • Reply 8 of 12
    mattinozmattinoz Posts: 1,844member
    This is what it all about
    However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

    This data will be used for Google's main business... selling your data and sending you ads for all sorts of bovine excrement that you don't want, can't afford etc etc. They'll have you by the short and curlies as in a captive audience. This must be their holy grail, a captive audience. 
    The next step will be google brain implants, an easy way to get ads to the inner part of the brain. 

    “You seem to have dropped that screw behind the chair. Can order you a new one? Look down to proceed.”

    williamlondonwatto_cobra
  • Reply 9 of 12
    MacProMacPro Posts: 19,483member
    gatorguy said:
    This is what it all about
    However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

    This data will be used for Google's main business... selling your data and sending you ads for all sorts of bovine excrement that you don't want, can't afford etc etc. They'll have you by the short and curlies as in a captive audience. This must be their holy grail, a captive audience. 
    The next step will be google brain implants, an easy way to get ads to the inner part of the brain. 


    They don't sell your data now, so why would they start doing so? FWIW there are features on the Google Pixels where the processing is entirely on the phone while the similar rendering for the Apple feature is done on Apple servers. The reason is not "for ads" in Apple's case, more will it be in the case of Google.

    I would wager you right now that if/when the product is announced it will be accompanied by a privacy statement that clarifies YOUR data remains YOUR data and will not be subjugated for ads. Wanna take the bet? We have plenty of witnesses. 
    So, when I search for anything on Google  I immediately get ads and emails from companies relating to that search because of telepathy?
    williamlondonwatto_cobra
  • Reply 10 of 12
    gatorguygatorguy Posts: 23,374member
    MacPro said:
    gatorguy said:
    This is what it all about
    However, Google intends to use its own data centers to remotely process and render graphics that are then to be transmitted into the headset.

    This data will be used for Google's main business... selling your data and sending you ads for all sorts of bovine excrement that you don't want, can't afford etc etc. They'll have you by the short and curlies as in a captive audience. This must be their holy grail, a captive audience. 
    The next step will be google brain implants, an easy way to get ads to the inner part of the brain. 


    They don't sell your data now, so why would they start doing so? FWIW there are features on the Google Pixels where the processing is entirely on the phone while the similar rendering for the Apple feature is done on Apple servers. The reason is not "for ads" in Apple's case, more will it be in the case of Google.

    I would wager you right now that if/when the product is announced it will be accompanied by a privacy statement that clarifies YOUR data remains YOUR data and will not be subjugated for ads. Wanna take the bet? We have plenty of witnesses. 
    So, when I search for anything on Google  I immediately get ads and emails from companies relating to that search because of telepathy?
    Because Google presented them. Any data that went into targeting it was safe and secure with Google and not shared with an advertiser. You've been here as long as you have and never knew that? Seriously?
    edited January 22 avon b7michelb76ctt_zh
  • Reply 11 of 12
    danoxdanox Posts: 952member
    Me too hardware and Google equals spyware.
    williamlondonwatto_cobra
  • Reply 12 of 12
    Apparently, they've also hired a cost consultant that will tell them exactly when to pull the plug on this.
    watto_cobra
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