Tim Cook says Apple sees metaverse potential, is 'investing accordingly'

in General Discussion edited January 2022
Apple CEO Tim Cook said that the company sees a lot of potential in the metaverse, which he related to the company's current AR/VR endeavors, and added that the company is investing in the space.

AR and VR are interesting products for Apple
AR and VR are interesting products for Apple

Leaks and rumors point to Apple taking on a major role in the virtual reality future dubbed "metaverse" by some. During an Apple earnings call, Apple's CEO Tim Cook confirmed that the company is interested in this development and is already invested with a commitment to augmented reality.

Specifically, Cook said that "we're a company in the business of innovation," and "we have over 14,000 AR apps in the App Store" when asked about the metaverse. This response has been the general go-to for the CEO when pressed about AR/VR or other items in that realm.

However, Cook added that Apple sees "a lot of potential" in the space and is "investing accordingly." Notably, cook never said the word "metaverse" in his answer.

The metaverse refers to a conceptual idea that in the future, people will use virtual reality headsets to perform work, attend events, or socialize. Early attempts at such a reality come from Meta, formerly known as Facebook.

Cook's mention of augmented reality apps isn't surprising. Apple has been pushing for mainstream AR experiences since its addition of LiDAR to the iPad Pro and iPhone 12 Pro.

Apple is rumored to be working on a VR headset that could release in 2022. Such a headset would allow people to interact with the metaverse, although some rumors suggest that the term is "off-limits" at Apple.

Read on AppleInsider


  • Reply 1 of 7
    idk why people ask these questions on earnings call, of course they won't get anything
  • Reply 2 of 7
    JapheyJaphey Posts: 1,769member
    idk why people ask these questions on earnings call, of course they won't get anything
    Yeah, it’s like the stupid questions they ask athletes and coaches in post-game news conferences. “Coach, how did it feel watching your defense give up that many second half points?” “It felt really great, thanks for asking”.
    edited January 2022 sconosciutogregoriusmwilliamlondonwatto_cobra
  • Reply 3 of 7
    crowleycrowley Posts: 10,453member
    Well that's an insta-ignore.
  • Reply 4 of 7
    danoxdanox Posts: 2,999member
    Years away, the amount of horsepower needed is beyond the technology available today….
  • Reply 5 of 7
    DAalsethDAalseth Posts: 2,811member
    As long as it doesn’t end up like the Apple Car. Three years away…forever
  • Reply 6 of 7
    I am a huge fan of VR/XR and am starting to dislike the term Metaverse. Practically the first words out of Meta's lips were about how people could buy and sell virtual products to each other. That's your vision? Yuck! It smacks of NFT fake business based on human greed and misery. There are lots of great ideas in science fiction on the subject of alternate realities based on augmented reality. Most of them do not depend on some large corporation telling us what we should and should not see. Apple is therefor correct to avoid the term Metaverse which is pretty much guaranteed to become toxic.
    edited January 2022
  • Reply 7 of 7
    tobiantobian Posts: 152member
    Metaverse VR device, pregnant man emoji, FaceID with mask function… Steves bones are shaking in the grave
Sign In or Register to comment.