Apple gives Oscar nominated 'CODA' movie a theatrical re-release, for free

Posted:
in iPod + iTunes + AppleTV edited February 21
Apple TV+ film "CODA" is returning to theaters for a limited run of free screenings to celebrate its Best Picture Oscar nomination.




"CODA" scored three nominations at the 94th Academy Awards. It got nods for best adapted screenplay, for writer/director Sian Heder, and best actor in a supporting role, for Troy Kotsur.

Now according to Deadline, audiences are going to get to see the film back in theaters.

"Every so often, a film comes along that strikes a deep emotional chord for audiences who celebrate its win for humanity," Matt Dentler, Apple's Head of Features, told Deadline. "'CODA' does just that."

"Sian and the amazing cast and crew of 'CODA' gave the world a gift with this film," he continued, "and we are inspired to pass this gift on."

"CODA" was originally screened at the Sundance Festival, where Apple bought it in a record-breaking $25 million deal.

Later it had a short theatrical run ahead of streaming. That run was notable for being believed to be the first film to be screened with burnt-in subtitles.

Now major cities across the US - plus London in the UK - are to get free screenings in film theaters over the coming weekend. Details of participating theaters and cinemas have not been announced, but Deadline says the plan is for three screenings per day, with all seats as first come, first served.

One special screening in Los Angeles will reportedly also feature a live Q&A with Heder.

Read on AppleInsider

Comments

  • Reply 1 of 7
    BeatsBeats Posts: 3,073member
    Nice. Love seeing “greedy Apple” giving people more free content. 
    lolliver
  • Reply 2 of 7
    Whenever there is a natural disaster who is donating money to the cause greedy Apple. No one is being forced or coerced into buying their products and services.
    lolliver
  • Reply 3 of 7
    iOS_Guy80 said:
    Whenever there is a natural disaster who is donating money to the cause greedy Apple. No one is being forced or coerced into buying their products and services.
    So what, you can’t let the good thing that they’re doing just be a good thing?
    ridyrat
  • Reply 4 of 7
    GeorgeBMacGeorgeBMac Posts: 11,421member
    hucom2000 said:
    iOS_Guy80 said:
    Whenever there is a natural disaster who is donating money to the cause greedy Apple. No one is being forced or coerced into buying their products and services.
    So what, you can’t let the good thing that they’re doing just be a good thing?

    As I read it, that is what he was doing.   But admittedly, even if I'm right about that, it was not instantly, obviously clear.
  • Reply 5 of 7
    entropysentropys Posts: 3,608member
    I am curious about the mechanics of this. How does the theatre cover its costs? It’s been a pretty hard time for them the last couple of years. I suppose they must have a set fee to just rent out the whole cinema for a screening.
    GeorgeBMac
  • Reply 6 of 7
    It is called a “4 wall licensing Agreement” the producer rents out the theatre for a set number of days and screenings and they keep all admission revenue if any. The theatre keeps all concession revenue, covers it’s overhead and makes a profit based on its fee. These have been common since the 1970s and are used by independent producer’s to get their pictures on screen where Exhibition is unwilling to book this product under conventional terms because they doubt they will make any money playing the films because of limited appeal and lacking substantial advertising and marketing support.

    GeorgeBMacentropysbestkeptsecret
  • Reply 7 of 7
    wood1208wood1208 Posts: 2,780member
    Beats said:
    Nice. Love seeing “greedy Apple” giving people more free content. 

    Greed is a matter of perception. Warren Buffet keep making money with investments for himself and shareholders and he spends nothing on himself and keep donating to zillion charity and good cause. Same for Elon Musk. Question is what do you do with your money ? Spend on yourself ?
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