Apple, Harry Styles team up to promote Spatial Audio and AirPods

AppleInsider

Apple has published a new ad featuring a new track from Harry Styles' latest album to promote the AirPods Spatial Audio feature available in Apple Music.

Apple Spatial Audio ads

The minute-long ad spot features a colorfully silhouetted Styles singing "Music for a Sushi Restaurant" alongside a cast of dancers. The style of the ad is reminiscent of Apple's old iPod commercials.

"The magical listening experience of AirPods with Spatial Audio meets Harry Styles' new album 'Harry's House,'" Apple wrote of the ad spot. "With dynamic head tracking, to hear sound all around, you'll hear Harry Styles like never before (Spatial Audio works with compatible devices and supported content)."

Spatial Audio is an Apple Music feature that uses dynamic head tracking to simulate the feeling of listening to music in a 3D space.

The feature requires AirPods, AirPods Pro, AirPods Max, or Beats by Dre headphones using the H1 or W1 chip to use Spatial Audio.


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JohnDinEU

What is truly amazing is how little is done, described, by Apple to make spatial work at home using a home audio system. I’m sold on spatial, it is amazing, but super frustrated the lack of knowledge at Apple how to get this to work on my, any, home system. Went to Apple stores and met with various ‘geniuses’. Called Apple. The only thing I keep being told is to use my Apple TV. For instance, AirPlay 2 is supposed to support spatial. Nobody can confirm if it does. In the old days you would hook up a cable from your CD player and voilà. Why is it so hard for Apple to bring out something allowing us to hook up our phones or anything else for that matter.