I really like the new MacBook Air...I currently don't have a Mac (Sold my 2018 Mac mini) and was waiting for a new Mac mini but the MBA looks very nice and I'd have a portable. Its too bad I can't pre-order one now.
Stuff like this keep Apple from being a great company and their products from being exciting. And I hope the young people will punish them for it: making big screens a pro premium feature, making two external monitors a pro premium feature, and not allowing full processor speed without a battery. They always cripple the product in some way unless you pay through your nose.
Apple did raise pricing with 20% in general, and it combined it with a major adjustment to the USD-EUR exchange rate which only affects the Air and not the Pro. The Air M2 with 8 CPU/10 GPU in a 16/512 config is 2079 EUR. The MBP 14 M1 8/14 with 16/512 is 2249 (German prices incl. sales tax). That is a 8% difference in Europe compared to 17% in US. Add the dongles needed to run Air, and there isn't much of a difference in Europe.
It could be that Apple will raise prices by 20% for other M2 models. M1 got priced to get us moving to Apple Silicon, and perhaps it did offer more value than Apple expected. As for M2 - the most interesting part is memory at 24 GB. That would indicate that other M2 variants will go to 48 and 96.
Now hoping the Updates to the MacBookPro ship with magsafe4 which is magsafe3 but can carry full thunder bolt data to the USB-c plug at the end and power brick options include one with Ethernet and maybe 2 extra USB-c ports
Apple did raise pricing with 20% in general, and it combined it with a major adjustment to the USD-EUR exchange rate which only affects the Air and not the Pro. The Air M2 with 8 CPU/10 GPU in a 16/512 config is 2079 EUR. The MBP 14 M1 8/14 with 16/512 is 2249 (German prices incl. sales tax). That is a 8% difference in Europe compared to 17% in US. Add the dongles needed to run Air, and there isn't much of a difference in Europe.
It could be that Apple will raise prices by 20% for other M2 models. M1 got priced to get us moving to Apple Silicon, and perhaps it did offer more value than Apple expected. As for M2 - the most interesting part is memory at 24 GB. That would indicate that other M2 variants will go to 48 and 96.
Apple isn't immune to increased cost. Earlier this year both Samsung and TSMC indicated that they would be increasing prices to their customers. But it's not just the SoC.
Everything is more expensive. That includes all of the metal and plastic, the other components including displays, camera modules, etc. And all of the equipment that is used to make that stuff is getting more expensive, not the least of which is the fact that you need semiconductors to make semiconductors.
Throw in the increase of crude oil prices across the board (from avgas for airplanes to gasoline/diesel for the delivery truck) and there's no surprise that Apple increased prices.
And one thing for sure, Apple will not take a big bite out of gross margin.
Stuff like this keep Apple from being a great company and their products from being exciting. And I hope the young people will punish them for it: making big screens a pro premium feature, making two external monitors a pro premium feature, and not allowing full processor speed without a battery. They always cripple the product in some way unless you pay through your nose.
LOL yeah Apple is definitely doomed because of the new MacBook Air. DOOMED!
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The Air M2 with 8 CPU/10 GPU in a 16/512 config is 2079 EUR. The MBP 14 M1 8/14 with 16/512 is 2249 (German prices incl. sales tax). That is a 8% difference in Europe compared to 17% in US. Add the dongles needed to run Air, and there isn't much of a difference in Europe.
It could be that Apple will raise prices by 20% for other M2 models. M1 got priced to get us moving to Apple Silicon, and perhaps it did offer more value than Apple expected.
As for M2 - the most interesting part is memory at 24 GB. That would indicate that other M2 variants will go to 48 and 96.
oh and come in Midnight
Everything is more expensive. That includes all of the metal and plastic, the other components including displays, camera modules, etc. And all of the equipment that is used to make that stuff is getting more expensive, not the least of which is the fact that you need semiconductors to make semiconductors.
Throw in the increase of crude oil prices across the board (from avgas for airplanes to gasoline/diesel for the delivery truck) and there's no surprise that Apple increased prices.
And one thing for sure, Apple will not take a big bite out of gross margin.