Facebook expecting to fight Apple for metaverse dominance

Posted:
in General Discussion
As the race to realize the metaverse kicks off, Mark Zuckerberg told employees that Meta would be competing directly with Apple when it comes to creating AR and VR platforms.

Credit: Facebook
Credit: Facebook


In June, a Meta employee asked how Apple's absence from the Metaverse Standards Forum would influence Meta's ecosystem.

Zuckerberg told employees that Meta would be competing against Apple to determine "what direction the internet should go in," according to a recording of an internal meeting obtained by The Verge.

Zuckerberg also believes that Apple will likely want to tightly control the experience because "they believe that by doing everything themselves and tightly integrating that they build a better consumer experience"

The position puts Apple diametrically opposed to Meta, which already allows side loading on its Quest headset. Zuckerberg calls this a "deep, philosophical competition about what direction the internet should go in."

He also notes that he's unsure whether an open or closed ecosystem would be better and that Apple's strategy may prove more beneficial than Meta's open ecosystem. However, he states that Meta's goal is to get its hardware into the hands of as many people as possible.

The goal is to get "a billion people into the metaverse doing hundreds of dollars a piece in digital commerce by the end of the decade," providing the same revenue as Meta's current ad business. That number is about what Apple makes per customer on the App Store annually now.

While Apple has not officially announced any augmented or virtual reality hardware Apple CEO Tim Cook has expressed interest in augmented reality.

Apple has long been rumored to be developing several different AR and VR devices, including a high-end Apple VR visor that could focus on virtual reality and gaming. Apple is also thought to be working on a smaller and lighter "Apple Glass" wearable that could be a companion to an iPhone.

Read on AppleInsider

Comments

  • Reply 1 of 14
    It’s going to take more than 8 years to have a billion people engaged with the metaverse if ‘a’ metaverse is even established by that time. The hardware needs to improve- the software needs to improve and there needs to be the compelling feature(s) to draw users in.  Just don’t see it being affordable and compelling enough in that timeframe.
    watto_cobra
  • Reply 2 of 14
    mattinozmattinoz Posts: 2,349member
    Facebook exists to make people dumb and Isolated, it is a FUD engine, as much as Metaverse seems like the perfect sub-world they can filter your existence in to their ends. I think any company with the confidence to let you be you in meta-verse pseudo-space will win out in the end. 

    Not saying Apple will win this... but Facebook Meta are burning trust so fast they are isolating themselves away from people with money. 
    JP234thtwatto_cobra
  • Reply 3 of 14
    Fred257Fred257 Posts: 241member
    Apple will win this easy…
    watto_cobra
  • Reply 4 of 14
    anoyllaanoylla Posts: 39member
    Like when he "competed directly" with his facebook phone..
    edited July 2022 lkruppforegoneconclusionbaconstangwatto_cobra
  • Reply 5 of 14
    DAalsethDAalseth Posts: 2,803member
    Zuckerberg also believes that Apple will likely want to tightly control the experience because "they believe that by doing everything themselves and tightly integrating that they build a better consumer experience. The position puts Apple diametrically opposed to Meta, ..."

    Classic Freudian Slip. Saying a deeper truth without intending to. Apple is about the customer experience, and as part of that protecting the customer. Meta is all about exploiting the customer as a resource, not protecting, not even giving a damn about what sort of an experience the customer is having. To Apple customers are partners. to Meta they are raw material. Gardeners vs loggers. 

    It's not whether Apple or Meta will win. Apple won't even be playing Meta's game.
    edited July 2022 mattinozbaconstangsconosciutowatto_cobra
  • Reply 6 of 14
    larryjwlarryjw Posts: 1,031member
    Facebook: Perpetual corporate adolescence. 

    Apple and Tim Cook are the adults here. 

    Not that I have any idea what the metaverse is. Just boys with their toys who want to play games all day? `
    baconstangwatto_cobra
  • Reply 7 of 14
    DAalsethDAalseth Posts: 2,803member
    larryjw said:
    Facebook: Perpetual corporate adolescence. 

    Apple and Tim Cook are the adults here. 

    Not that I have any idea what the metaverse is. Just boys with their toys who want to play games all day? `
    The trouble is that neither Meta nor anyone else does either. Just vague handwaving and promises that it’ll be great. 
    watto_cobra
  • Reply 8 of 14
    I just deleted my Facebook account, don't use instagram but unfortunately still need an account.

    Facebook is a cancer in society.
    williamlondonthtbaconstangwatto_cobra
  • Reply 9 of 14
    larryjw said:
    Facebook: Perpetual corporate adolescence. 

    Apple and Tim Cook are the adults here. 

    Not that I have any idea what the metaverse is. Just boys with their toys who want to play games all day? `
    If “important” people just keep echoing the same mantra over and over again, without having really defined what it is, the rest of the world will fill in the blanks and eventually make sense out of it.

    Mark doesn’t even know what the metaverse is yet. He just keeps pouring money into the concept, and repeating how important it is.
    edited July 2022 watto_cobra
  • Reply 10 of 14
    dewmedewme Posts: 5,417member
    This is pure politicking by Zuckerberg, trying to force an "us versus them" division between Apple and Meta when in-fact no such division exists. Apple has purposely chosen to take more of a "wait and see" approach to the entire vision of what the metaverse may or may not turn out to be. It's a twisted case of "which came first, the chicken or the egg?" but with the added uncertainty of nobody really knowing at this point in time what a chicken or an egg even look like.

    Apple and Tim Cook are more than willing to let this whole thing percolate for a while longer until his team of visionaries and architects reach a fairly clear consensus on what this metaverse thing really is as a value delivery platform and where it should be going if it's driven by intentional design rather than just a different format for doing the same old thing, i.e., shoving more ads in front of user's eyeballs and surveilling user's behaviors.

    One of the things you never want to do when it comes to architectural and system design is to commit too early. A recurring theme behind Apple's biggest successes over the past 20 plus years is that when they "finally" jumped into a market, like personal music players, cellular telephones, tablet computers, smart watches, streaming entertainment, etc., they tended to do pretty damn well and subsequently realign much of the existing market around Apple's vision of what the market should be. Some pundits were inevitably put off by what they saw as Apple's laggardly pace than what the pundits expected, but so what. In fact, the "finally" part of what Apple does is to make sure they put enough emphasis of the "Aim" part of the Ready-Aim-Fire sequence.  

    Zuckerberg and some of the members of the Metaverse Standards Forum are obviously prepared to start firing away at what they perceive as the metaverse solution. They can aim later. That's understandable because some of them, like Meta/Facebook, are simply redirecting fire from one attack vector to another attack vector, while others are just hangers-on looking for a new sales channel to shove their hardware/software components and products into. Apple doesn't fit into either of these categories and isn't going to get suckered into an early commit on something they have not (publicly) fully come to terms with, at least not within the scope of how Apple delivers value to its customers.

    This has nothing at all to do with an "us versus them" battle between Apple and the companies behind the metaverse standards body. This is just Apple being Apple and making sure they get the Aim part right before they pull the trigger. 
    watto_cobra
  • Reply 11 of 14
    9secondkox29secondkox2 Posts: 2,778member
    There is no metaverse. That’s dc comics. 

    There is VR in the real world. And it’s not exactly a big hit. 

    So… you go Facebook! You go on with yo bad self and dominate your homegrown proprietary platform and its comic book inspired name. 

    Meanwhile, apple will clean up in AR + VR. 
    edited July 2022 sconosciutowatto_cobra
  • Reply 12 of 14
    LOL #fuckzuck
    watto_cobra
  • Reply 13 of 14
    DAalseth said:
    Zuckerberg also believes that Apple will likely want to tightly control the experience because "they believe that by doing everything themselves and tightly integrating that they build a better consumer experience. The position puts Apple diametrically opposed to Meta, ..."

    Classic Freudian Slip. Saying a deeper truth without intending to. Apple is about the customer experience, and as part of that protecting the customer. Meta is all about exploiting the customer as a resource, not protecting, not even giving a damn about what sort of an experience the customer is having. To Apple customers are partners. to Meta they are raw material. Gardeners vs loggers. 

    It's not whether Apple or Meta will win. Apple won't even be playing Meta's game.
    I've worked with some FB folks in a particular setting that I do not care to name. Let's just say I got some glimpses into their attitudes towards their users while same users were about 20 feet away. Every single thing you said about Meta, absolutely tracks with my first-hand experiences with them.

    I watched them openly scoff at concerns their users had over Cambridge Analytica. If you know anything about that affair, it is absolutely nothing to laugh at.

    Utter contempt, folks. Do. Not. Trust. An. Y. Thing. Meta. Tells. You.

    Oh and not for nothing... one of their contractors complained to me - once her FB client was out of the room and gone - how cheap AF the company is. Miserly cheap.

    Mark Zuckerberg == Montgomery Burns, only in a tech biz in SV vs. a nuke plant in Springfield.

    #fuckzuck
    edited July 2022 thtdewmewatto_cobra
Sign In or Register to comment.