Apple is recording the iPhone 14 & Apple Watch Series 8 event now

Posted:
in iPhone edited August 7
Apple has started work on its pre-recorded video for its fall product launch events, with the expected iPhone 14 launch in September set for the first half of the month and be accompanied by the Apple Watch Series 8.




Apple events have, since the start of the COVID-19 pandemic, been a virtual affair that used pre-recorded videos instead of a live audience. For September, it seems that Apple will be continuing with that presentation style for yet another iPhone launch.

According to Mark Gurman's "Power On" newsletter for Bloomberg, a source claimed Apple has started to record segments for its September event. It is also expected that the presentation will take place in early September.

The event will be the first of two, according to Gurman, with the first focusing on the iPhone 14, iPhone 14 Pro, and Apple Watch Series 8. A second event will probably occur in October, which will feature the iPad and Mac lineup.

The iPhone 14 and Pro are expected to consist of 6.1-inch and 6.7-inch "max" models, rather than a "mini" version. Unlike previous years, it seems that the bulk of the upgrades will go to just the Pro models, including 48-megapixel cameras, an always-on display, an A16 chip, and a pill-and-hole shaped cutout for the True Depth camera.

The Apple Watch Series 8 is expected to incorporate a body temperature sensor, but may not gain a total redesign. A larger "pro" model is rumored to have a rugged design intended for sports and activities, to handle the knocks, movement, and moisture of high-impact workouts.




Read on AppleInsider
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Comments

  • Reply 1 of 27
    macxpressmacxpress Posts: 5,391member
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    watto_cobra
  • Reply 2 of 27
    iOS_Guy80iOS_Guy80 Posts: 646member
    I remember attending the first shareholders meeting at the Steve Jobs Theater February 13, 2018. Such a majestic building.
    watto_cobra
  • Reply 3 of 27
    designrdesignr Posts: 740member
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

    It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.


    radarthekatwatto_cobra
  • Reply 4 of 27
    macxpressmacxpress Posts: 5,391member
    designr said:
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

    It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.


    If not for these things then what would it be used for? This is exactly why it was built, so they could hold their own keynotes whenever they wanted on their own campus without having to rent out space at a convention center. 

    It's just a shame to see such a beautiful theatre go to waste. To me, the only extra things I see in an online keynote are the fancy transitions which I don't care about. Apple can still hold in-person keynotes with useful information and great marketing at the same time and reach the same audience as its broadcast live. It's not like they've never done this before. 
    watto_cobra
  • Reply 5 of 27
    I assumed it was because Covid is still present.  Agreed is a shame.  It’s been business as usual for my organization since June 2021.  I’ve had Covid, many of my friends/family/coworkers have as well. We got through it.  Went to a conference in April with several thousand folks no issues.  If Apple is waiting on Covid to completely disappear it’s gonna be years.  The prerecorded stuff is professionally done and everything but there’s just nothing like a live event.  
    muthuk_vanalingamwatto_cobra
  • Reply 6 of 27
    designrdesignr Posts: 740member
    macxpress said:
    designr said:
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

    It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.


    If not for these things then what would it be used for? This is exactly why it was built, so they could hold their own keynotes whenever they wanted on their own campus without having to rent out space at a convention center. 

    It's just a shame to see such a beautiful theatre go to waste. To me, the only extra things I see in an online keynote are the fancy transitions which I don't care about. Apple can still hold in-person keynotes with useful information and great marketing at the same time and reach the same audience as its broadcast live. It's not like they've never done this before. 
    I understand. I also agree that it's unfortunate to let such a beautiful place languish. I'm saying it seems they are quite happy with this new approach. And the theater is a sunk cost. If they feel like this new approach—obviously triggered by the pandemic—works better for them, well that I guess that's that.
    edited August 7 watto_cobra
  • Reply 7 of 27
    geekmeegeekmee Posts: 587member
    Things change… Haters are gonna hate,
    but Apple knows both are inevitable.
    edited August 7 watto_cobra
  • Reply 8 of 27
    They may still be using the theater for large internal presentations, and I can’t blame them too much for playing it safe when almost 500 Americans are still dying of Covid every day, with a Californian dying of it on average about every half hour, 24/7. I miss the live presentations too, and hope they’ll get back to them, but the pre-recorded ones are good for what they are, and seem like a reasonable substitute under the circumstances. And I bet the employees like the option of doing multiple takes, which seems a lot less stressful. 
    jony0radarthekatwatto_cobra
  • Reply 9 of 27
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    Yes, this is the only logical assumption one can come to  :p
    kkqd1337macguifred1dewme
  • Reply 10 of 27
    designr said:
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

    It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.


    Exactly my thought. Basically Disney World.
  • Reply 11 of 27
    I assumed it was because Covid is still present.  Agreed is a shame.  It’s been business as usual for my organization since June 2021.  I’ve had Covid, many of my friends/family/coworkers have as well. We got through it.  Went to a conference in April with several thousand folks no issues.  If Apple is waiting on Covid to completely disappear it’s gonna be years.  The prerecorded stuff is professionally done and everything but there’s just nothing like a live event.  
    I don’t think it is really because Covid anymore. They are making people come to the offices. They could still do a live time presentation with a smaller audience. I think they just prefer the more contrived prerecorded approach.
    watto_cobra
  • Reply 12 of 27
    JP234JP234 Posts: 228member
    Interesting that the only comments here are about the forum for the announcements, and nothing to do with the products themselves.

    Yeah, I used to love watching Jobs get onstage and marvel at his charisma. Millions of people hanging on his every word, excited to hear about the latest "insanely great" gadget we were all going to camp out overnight to be the first one on our block to have.

    Whatever the opposite of charisma is, Tim Cook has it in spades. And that could be the reason for the punched up FX in assorted settings, featuring many more Apple developers, designers, engineers and such. Not to say Cook isn't the right man to steer Apple: far from it! It's a much more focused and profitable company that it ever was or ever would have been under Jobs. Making "sanely great" gadgets that we can't wait to have, and making investors (yours truly included) billions of dollars!
    radarthekatdewmewatto_cobra
  • Reply 13 of 27
    macguimacgui Posts: 2,198member
    I don’t think it is really because Covid anymore. They are making people come to the offices. They could still do a live time presentation with a smaller audience. I think they just prefer the more contrived prerecorded approach.
    I do think COVID is still a significant despite the fact that some are coming back to work. 'Contrived' is a curious choice. They may also prefer the efficiency and polish of a recorded presentation, avoiding all the logistics of organizing a live presentation and possible snafus. They pack a lot of information and detail in a these recorded presentations.

    There doesn't seem to me to be a significant benefit of live over recorded if you aren't actually attending the event on campus.
    radarthekatwatto_cobra
  • Reply 14 of 27
    macgui said:
    I don’t think it is really because Covid anymore. They are making people come to the offices. They could still do a live time presentation with a smaller audience. I think they just prefer the more contrived prerecorded approach.
    I do think COVID is still a significant despite the fact that some are coming back to work. 'Contrived' is a curious choice. They may also prefer the efficiency and polish of a recorded presentation, avoiding all the logistics of organizing a live presentation and possible snafus. They pack a lot of information and detail in a these recorded presentations.

    There doesn't seem to me to be a significant benefit of live over recorded if you aren't actually attending the event on campus.
    But it is contrived. Like when Johny Srouji pretends he is speaking from Apple’s hardware labs. It is just a dressed TV set. It isn’t s real hardware lab. It is just for show.
    watto_cobra
  • Reply 15 of 27
    JinTechJinTech Posts: 923member
    macgui said:
    I don’t think it is really because Covid anymore. They are making people come to the offices. They could still do a live time presentation with a smaller audience. I think they just prefer the more contrived prerecorded approach.
    I do think COVID is still a significant despite the fact that some are coming back to work. 'Contrived' is a curious choice. They may also prefer the efficiency and polish of a recorded presentation, avoiding all the logistics of organizing a live presentation and possible snafus. They pack a lot of information and detail in a these recorded presentations.

    There doesn't seem to me to be a significant benefit of live over recorded if you aren't actually attending the event on campus.
    But it is contrived. Like when Johny Srouji pretends he is speaking from Apple’s hardware labs. It is just a dressed TV set. It isn’t s real hardware lab. It is just for show.
    Wait that’s not really his lab?! /s 

    My favorite is the HomeKit sound stage, essentially showing off rooms in a home under specific furnished environment. 
    iOS_Guy80watto_cobra
  • Reply 16 of 27
    mpantonempantone Posts: 1,903member
    But it is contrived. Like when Johny Srouji pretends he is speaking from Apple’s hardware labs. It is just a dressed TV set. It isn’t s real hardware lab. It is just for show.
    Hell, it's not just Johny's lab. It's ALL green screen.

    There are often no/little shadows for the presenters, just what is carried over from the green screen even if those shadows make zero sense relative to where the light is coming from in the shot. No reflections despite the fact that many of the "sets" are shiny surfaces including impossibly clean and scuff-free floors, glass, metal, etc.

    Infinite depth of field. No backlighting or exposure issues. No optical defects/aberrations, lens flares, etc. 

    The audio is even more contrived. No echoes whatsoever, even in spaces where the speakers should be difficult to hear (spaces in or around the Steve Jobs Theater, Tim walking through an empty spaceship building ring, etc.) where crisp audio should be impossible. No one ever wears a microphone. Not even the sound of footsteps even when the presenter is wearing shoes that should make noise (e.g., women wearing heels).

    The outdoor scenes are hilarious. Apple won't simulate real wind for the presenters' hair in outdoor scenes. Everyone's lighting is perfect despite the fact that most outdoor daytime scenes appear to be midday where the overhead sun should cause sharp and unflattering shadows (like photos from a real estate property shoot). Perfect weather conditions. Out of season foliage in landscape shots.

    More sterile and contrived than a utopian sci-fi movie from the Nineties.

    I love watching these pre-recorded announcements for the sheer plasticness. It's like a "Where's Waldo?" game trying to identify all of the inconsistencies and incongruities.

    One thing for sure, they have excelled at learning to read off the teleprompter. No interminable delay waiting for the video source to switch to the demo machine or the next presenter to step to the right place on the stage.

    Everything is faker than Beverly Hills augmentation mammoplasty which still casts real shadows...

     ;) 
    edited August 8 dewmedesignrwatto_cobra
  • Reply 17 of 27
    radarthekatradarthekat Posts: 3,526moderator
    macxpress said:
    designr said:
    macxpress said:
    Apparently the Steve Jobs theatre will never be used again...such a shame! :( 
    At least not for these things. Apple is getting a lot of mileage out of their XR and post-production capabilities to tell its stories.

    It fits with their desire for 100% control over the presentation. It's very Apple (it might not be very Steve Jobs, but it is very Apple—modern Apple.) Apple has evolved to be the Disney (amusement park) of technology.


    If not for these things then what would it be used for? This is exactly why it was built, so they could hold their own keynotes whenever they wanted on their own campus without having to rent out space at a convention center. 

    It's just a shame to see such a beautiful theatre go to waste. To me, the only extra things I see in an online keynote are the fancy transitions which I don't care about. Apple can still hold in-person keynotes with useful information and great marketing at the same time and reach the same audience as its broadcast live. It's not like they've never done this before. 
    I think it's a risk not worth taking, to have a major product launch potentially overshadowed by a sudden Covid resurgence.  Maybe next year, and definitely for an event like an Apple Car introduction.  
    edited August 8 watto_cobra
  • Reply 18 of 27
    fred1fred1 Posts: 985member
    In my (seldom) humble opinion, if they want the total control of doing these in advance and doing the post-production work then they should continue that way but also show the videos in the Steve Jobs Theater. In this way, those who can get there will be able to watch it on the campus, on the big screen, together with other fans, while the rest of us continue to watch online. Similar to watching a movie in a theater vs. watching it from home. 
    iOS_Guy80watto_cobra
  • Reply 19 of 27
    JinTechJinTech Posts: 923member
    fred1 said:
    In my (seldom) humble opinion, if they want the total control of doing these in advance and doing the post-production work then they should continue that way but also show the videos in the Steve Jobs Theater. In this way, those who can get there will be able to watch it on the campus, on the big screen, together with other fans, while the rest of us continue to watch online. Similar to watching a movie in a theater vs. watching it from home. 
    And then like magic, when they exit the theatre and into the lobby, all of the new products that were announced will be on demo tables with staff waiting to discuss said products!
    iOS_Guy80watto_cobra
  • Reply 20 of 27
    dewmedewme Posts: 4,405member
    I suspect Apple’s new campus will easily survive for another 40, 50, … 100+ years or so. There will be a time when at least some live in-person product announcements will return to the SJ Theatre, not to mention Apple using it for internal meetings, training, seminars, etc. 

    I suppose there are some positives to the meticulously produced, i.e., slick, presentations. We get to see a few more Apple employees other than Tim Cook and Craig Federighi. There are no major demo failures. Attendees don’t have to travel. Viewers at home don’t suffer from the FOMO of not being able to physically touch and play with the new toys/products that in-person attendees get to experience. The presentations are available for online viewing immediately after the broadcast. It’s not all bad.

    One thing that Apple could potentially do to get us one step closer to the spontaneity of the live presentations would be to have Tim, Craig, et al broadcast live introductions to the prerecorded material as well as the final wrap-up. This would afford them an opportunity to announce late-breaking changes or additions to the prerecorded material and to maybe even (hoping beyond hope here!) throw in a live (or late breaking) “One more thing …” surprise at the end to announce that one thing we’ve all been hoping for.   
    iOS_Guy80watto_cobra
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