iPhone 14 Pro models may be more expensive than iPhone 13, Kuo says

Posted:
in General Discussion
Apple may increase the prices on its upcoming iPhone 14 Pro models, though it isn't clear how much more expensive they'll be, according to TF Securities analyst Ming-Chi Kuo.

iPhone 14 Pro renders
iPhone 14 Pro renders


In a tweet on Wednesday, Kuo said that Foxconn would be "one of the winners" of a bump in the average selling price (ASP) of the upcoming lineup.

The analyst believes that the ASP for the iPhone 14 and iPhone 14 Pro lineups would increase about 15% year-over-year to $1,000 to $1,050 compared to the iPhone 13 series.

(1/2)
Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion. https://t.co/UgiW0kom4F

— (Ming-Chi Kuo) (@mingchikuo)


He said that the ASP for the entire 2022 iPhone lineup will rise because of price hikes on the two iPhone 14 Pro models, as well as higher shipment proportions compared to past lineups.

Kuo's tweet came in response to a Foxconn announcement that it is raising its yearly performance expectations from "roughly flat" to "growing." As a key Apple supply partner, Kuo said that Foxconn will benefit significantly from the iPhone 14 ASP bump.

Current iPhone 13 Pro models tart at $999 for the 6.1-inch variant and $1,099 for the 6.7-inch iPhone 13 Pro Max.

Apple's iPhone 14 Pro models are expected to sport an upgraded A16 chipset, new hole punch and pill-shaped camera cutouts, an always-on display, and more.

Read on AppleInsider

Comments

  • Reply 1 of 17
    Awesome something else going up.
    williamlondon
  • Reply 2 of 17
    If true, this will further differentiate the iPhone 14 from the iPhone 14 Pro. My guess is that the 6.1 inch iPhone 14 will be announced at the same price of the iPhone 13, $799. The 13 Max will be $899. The Max will sell like crazy at that price. Fewer people will buy the Pro just to have a larger phone as a result, and those that do will be less price sensitive. Raising the price of the Pro models and differentiating them even further to make them more attractive while raising the price makes it so fewer sales can actually increase or match YoY iPhone Pro revenue. They know what they are doing. (Ready to order the iPhone 14 Pro Max whatever the increase, BTW.)
  • Reply 3 of 17
    iPhone 14 Pro models may be more expensive than iPhone 13, Kuo says

    In other news, iPhone 13 Pro models may be more expensive than iPhone 13. 
    Skeptical
  • Reply 4 of 17
    saareksaarek Posts: 1,398member
    Price increases will make them a tough sell for the rest of the world.

    The USD is massively inflated at the moment, so the two combined could be as much as a 30% price gouge for people outside of the US.
    williamlondongrandact73waveparticlecaladanian
  • Reply 5 of 17
    M68000M68000 Posts: 488member
    saarek said:
    Price increases will make them a tough sell for the rest of the world.

    The USD is massively inflated at the moment, so the two combined could be as much as a 30% price gouge for people outside of the US.
    Or it could mean people hold onto their phones much longer after paying them off.
    buddmiester
  • Reply 6 of 17
    saareksaarek Posts: 1,398member
    M68000 said:
    saarek said:
    Price increases will make them a tough sell for the rest of the world.

    The USD is massively inflated at the moment, so the two combined could be as much as a 30% price gouge for people outside of the US.
    Or it could mean people hold onto their phones much longer after paying them off.
    Same result either way, less iPhones sold.
    williamlondongrandact73
  • Reply 7 of 17
    Never mind. Tim will get whatever he asks. 
    The Cook Law of corporate obscenity
    edited August 10 williamlondon
  • Reply 8 of 17
    Apple has been raising prices significantly since 2020. It’s as if they were getting ahead of the inflation curve. They won’t NEED to do so now, but probably will. 

    Apple has been padding margins like crazy with Mac studio and studio display, the latest 13” MacBook Pro, and is taking it in. 

    With phones, everything will go up, but with the pro phones and max phones out of reach for prior customers, they’ll dangle the “cheaper” (yet more expensive) plain iPhone as viable. 

    Sad day. 
  • Reply 9 of 17
    M68000 said:
    saarek said:
    Price increases will make them a tough sell for the rest of the world.

    The USD is massively inflated at the moment, so the two combined could be as much as a 30% price gouge for people outside of the US.
    Or it could mean people hold onto their phones much longer after paying them off.
    And here in Australia with the A$ at .69 we continue to be gouged by Apple unnecessarily. 
  • Reply 10 of 17
    davgregdavgreg Posts: 971member
    Have a 13 Pro and unless the 5G performance is improved the 14 will be a hard pass and I am in the upgrade program.
    Probably on the watch and definitely on the iPad Pro.
    To be honest I use the Watch and iPad more than the phone.
  • Reply 11 of 17
    Roderikus said:
    Never mind. Tim will get whatever he asks. 
    The Cook Law of corporate obscenity
    It is getting obscene indeed. The markup on these phones is very high, especially considering Apple considers it being a vending machine of services, and the consumer not being able to properly self-repair and/or install alternative OS’es.
  • Reply 12 of 17
    nerudaneruda Posts: 437member
    Not updating until Apple releases a USB-C iPhone.  I'll have to wait another year I guess.
    caladanian
  • Reply 13 of 17
    edrededred Posts: 57member
    Classic Apple move.
  • Reply 14 of 17
    This is the cost of moving production to India. 
  • Reply 15 of 17
    avon b7avon b7 Posts: 6,343member
    It does look like a kind of perfect storm is forming but with Apple's current wide model spread it has room for maneuvre.

    Currency fluctuations, manufacturing costs, Covid restrictions, component shortages tied with across-the-board inflation, less disposable income, the specter of recession...

    Overground train travel for local trains will be free here from September to the end of December, saving me over 300€ for the period but that won't allow me to recoup the outlay for increased food prices so far this year, let alone energy related increases, services increases etc.

    A new iPhone might be a tough sell early next year but older models may allow Apple to weather that storm. 
  • Reply 16 of 17
    Ok. If just the memory extensions would be priced more reasonable. One still can dream. :neutral: 
  • Reply 17 of 17
    elijahgelijahg Posts: 2,634member
    I think if Cook bumps the prices they'll be a very tough sell. iPhones are expensive as it is, and people will weigh that up against a cheaper Android phone if they absolutely need a new phone. Doesn't matter how good something is if people can't afford it. Since people have much less disposable income all of a sudden due to inflation, and with iPhones having a long life, people will just hold onto them longer. But it's Cook, who lives in his own pricing bubble entirely detached from reality, so he probably will bump the prices.
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