When Apple introduced the smartphone in 2007, people weren’t exactly whining about their cellphones. However, Steve Jobs gradually understood that Personal Communication can be about so much more than calling each other. The iPhone ‘product format’ (sleek, stylish, efficient, versatile, cool, disruptive) grew out to be the industry standard all over the world, making Apple the richest company on the planet. Personal Mobility can be about so much more too, with a Next-Gen EV as sort of a new industry standard. THE question is whether this Next-Gen EV of the post-Tesla kind will be an Apple Car... Having heard the rumors about a minimalist-styled, highly Apple connected SUV or MPV, I think it will not.
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