EU opens California office to smooth discussions with big tech

Posted:
in General Discussion
The European Union has opened an office in San Francisco in a bid to strengthen ties and communicate more effectively with US companies such as Apple and their stakeholders on technology policy and regulation.

European Union flag
European Union flag


The U.S.-EU Trade and Technology Council was created in 2021 to help the two countries work together on trade and technology policies. After a decade of challenged anti-trust rulings, the EU is particularly interested in increasing communication with US companies that are under the effect of European laws and regulations.

"The opening of the office in San Francisco responds to the EU's commitment to strengthen transatlantic technological cooperation and to drive the global digital transformation based on democratic values and standards," said Josep Borrell, the EU's high representative for foreign affairs and security policy. "It is a concrete step to further reinforce the EU's work on issues such as cyber and countering hybrid threats, and foreign information manipulation and interference."

The initiative involves promoting EU standards of policy and regulation, that are often at odds with US companies. The office is headed by Gerard de Graaf, an EU official involved in legislation such as the Digital Markets Act and Digital Services Act.

The Digital Services Act, as an example, was approved by the EU in July 2022. It requires social media companies to enact procedures to deal with illegal content and requires they fairly apply these rules equally across their platforms. The Digital Markets Act involves anticompetitive behavior.

De Graaf expressed an interest in also building ties with lawmakers, academics, and venture capitalists in Silicon Valley. Speaking to The Wall Street Journal in July, he said he wants to help US companies adopt strategies that aren't "driven by lawyers alone."

Each country handles policy and regulation in different ways, and De Graaf expects lawsuits from US companies toward future EU legislation.

"A relationship between the regulator and the regulated is always a bit complicated," De Graaf said. "A regulator is always like a bit of a policeman."

Read on AppleInsider

Comments

  • Reply 1 of 6
    No Austin, TX? 

    If the EU wants to smooth relations, they can back out of attacking successful companies who have done nothing but make cohesively great products and services. 


    iloveapplegearwatto_cobra
  • Reply 2 of 6
    crowleycrowley Posts: 10,453member
    No Austin, TX? 

    If the EU wants to smooth relations, they can back out of attacking successful companies who have done nothing but make cohesively great products and services. 
    Have done nothing but?  That’s a rose tinted view, to put it generously.
    muthuk_vanalingamfred1baconstang
  • Reply 3 of 6
    entropysentropys Posts: 4,166member
    Bureaucratic states love opening overseas offices. Usually a reward based junket posting, with a very large list of perks for those posted. And well away from scrutiny.

    iti would be a lot cheaper just to mostly communicate by video conference and the occasional flight (even once a month for a week of hotels would be a lot cheaper than establishing an office and buying appropriate swank housing) but the trough would be much smaller and less fun. It’s what, only a six hour flight? 
    edited September 2022 watto_cobra
  • Reply 4 of 6
    entropysentropys Posts: 4,166member
    crowley said:
    No Austin, TX? 

    If the EU wants to smooth relations, they can back out of attacking successful companies who have done nothing but make cohesively great products and services. 
    Have done nothing but?  That’s a rose tinted view, to put it generously.
    As opposed to a very generous interpretation of the bureaucratic mind?  

    I am in a fairly senior position in government. I see these kinds of people at work all the time, and this kind of thing is more about creating a new little empire than need. And our government is very light touch compared with the EU.
    watto_cobra
  • Reply 5 of 6
    sphericspheric Posts: 2,560member
    entropys said:
    It’s what, only a six hour flight? 
    Thirteen hours, minimum. 

    The world is slightly larger than you seem to think.
    fred1baconstangwatto_cobra
  • Reply 6 of 6
    Personally I think if the EU really wants to smooth things over, they should probably move their new relationship office a few more mile south of San Francisco to maybe San Josè, Cupertino, Mt. View, Palo Alto, Sunnyvale, Melo Park or Redwoodcity… SF is great for partying, having your car burglarized, and having too long of a commute either to or from the actual Silicon Valley where the real aka Big Tech is actually headquartered. ….just saying in case your “I here to party” employees told you differently or Uncle Sam imposed the Diplomatic aka Commercial Spies SF only boundary restrictions. 
    watto_cobra
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