Oprah Winfrey and Apple TV+ end partnership

AppleInsiderAppleInsider
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in iPod + iTunes + AppleTV
Apple TV+ has confirmed that its original multi-year deal with Oprah Winfrey is not being renewed, although it's believed she will continue to work with the streamer project by project.




Oprah Winfrey was one of the first major stars to sign a deal with Apple TV+, and was a highlight of the original Apple launch presentation in March 2019. She said at the time that she was bringing her book club to then-forthcoming streaming service that working with Apple meant being "in a billion pockets, y'all."

Now according to entertainment site Puck, that deal is not being renewed. Apple has reportedly confirmed the end, but neither it nor representatives of Winfrey have commented further,

The deal with Apple TV+ was a non-exclusive one, which meant Winfrey could bring her high-profile Adele and royal interviews to CBS instead.

For Apple, Winfrey has produced her book club, the discussion series "The Oprah Conversation," and her "The Me You Can't See" mental health special made with Prince Harry.

Most recently, her production company was behind Sidney, the Apple TV+ documentary about actor Sidney Poitier.

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Comments

  • Reply 1 of 4
    CheeseFreezeCheeseFreeze Posts: 1,249member
    I always thought it was a mismatch considering the target audience of Apple TV+. There’s better ways to spend all those millions. 
    watto_cobra
  • Reply 2 of 4
    jdgazjdgaz Posts: 404member
    Now if Apple would just remove Al Gore from the BOD. 
    watto_cobramac daddy zee
  • Reply 3 of 4
    indieshackindieshack Posts: 328member
    CheeseFreeze said:
    I always thought it was a mismatch considering the target audience of Apple TV+. There’s better ways to spend all those millions. 
    what target audience - I've yet to figure out what kind of demo they're aiming at. Their content seems all over the shop.
    Signing Oprah was a smart move, it gave the service credibility and a higher profile. 
    mknelsonbyronl
  • Reply 4 of 4
    entropysentropys Posts: 4,168member
    indieshack said:
    CheeseFreeze said:
    I always thought it was a mismatch considering the target audience of Apple TV+. There’s better ways to spend all those millions. 
    what target audience - I've yet to figure out what kind of demo they're aiming at. Their content seems all over the shop.
    Signing Oprah was a smart move, it gave the service credibility and a higher profile. 
    Well, clearly it didn’t work out for them.  
    watto_cobramac daddy zee
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