Usual suspects complain about App Store price hikes outside US

Posted:
in General Discussion edited October 6
The Coalition for App Fairness and Epic Games' Tim Sweeney equate Apple's recent international App Store price hikes to small business landlords demanding raised product prices.

Coalition for App Fairness fights for developers
Coalition for App Fairness fights for developers


Apple increased App Store prices for many non-US customers without giving a direct reason. The increase affects any market that uses the euro as well as Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam.

The price hike equates to about a 20% increase in prices. So, a 0.99 euro app now costs 1.19 euros.

While Apple didn't provide exact reasoning, looking at the global economy gives more than enough reason. The euro is weaker versus the dollar than it has ever been. Additionally, international markets are suffering from the same global economic problems as the United States.

As expected, Apple's most vocal opponents publicly commented on their displeasure in App Store price increases. Quotes obtained by Protocol state that Apple's control of the App Store gives them unchecked power.

"These increases were made without the input or consent of app developers, which highlights the extent of Apple's market power," wrote Rick VanMeter, executive director for the Coalition for App Fairness. "In no other industry can a business single-handedly increase the prices of another business's products."

Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a commercial landlord telling tenants they had to increase their prices without giving them any say in the matter or anywhere else to go.

"Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

The argument, raised on a regular basis, is that Apple shouldn't control the App Store nor should it prevent third-parties from running their own stores on iOS. Many of these issues were discussed at length during the Epic Games versus Apple trial.

Read on AppleInsider
«1

Comments

  • Reply 1 of 23
    JP234JP234 Posts: 550member
    My opinion has always been, if you don't like it, or don't like the price, DON'T BUY IT.

    There is no good reason for Apple to cede control of its proprietary App Store to other entities. The closed universe of Apple apps is the only protection you have from malware, trojan horses, tracking hacks, and just plain badly written and buggy code, so common among the wild west of Android software.
    mike1williamlondonthe1maximuswatto_cobra
  • Reply 2 of 23
    mike1mike1 Posts: 3,081member


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    williamlondondewmedocbburkthe1maximusFileMakerFellerwatto_cobra
  • Reply 3 of 23
    DAalsethDAalseth Posts: 2,409member
    JP234 said:
    My opinion has always been, if you don't like it, or don't like the price, DON'T BUY IT.

    There is no good reason for Apple to cede control of its proprietary App Store to other entities. The closed universe of Apple apps is the only protection you have from malware, trojan horses, tracking hacks, and just plain badly written and buggy code, so common among the wild west of Android software.
    Exactly. I happen to think Mercedes are not worth what they cost. Do I whine to a Judge/Congressman/MP about it? No, I bought a Toyota. I happen to think Rolex are overpriced. Did I whine and shed crocodile tears in the press? No I bought something else. 

    I like how so many businessmen are all for the Free Market, until the Free Market decides their product isn’t what the Free Market wants. Then they want regulation to protect them from the Free Market. 
    JP234anomewilliamlondonbestkeptsecretthe1maximusFileMakerFellerwatto_cobradarelrex
  • Reply 4 of 23
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    williamlondonmuthuk_vanalingamjcs2305
  • Reply 5 of 23
    JP234JP234 Posts: 550member
    DAalseth said:
    JP234 said:
    My opinion has always been, if you don't like it, or don't like the price, DON'T BUY IT.

    There is no good reason for Apple to cede control of its proprietary App Store to other entities. The closed universe of Apple apps is the only protection you have from malware, trojan horses, tracking hacks, and just plain badly written and buggy code, so common among the wild west of Android software.
    Exactly. I happen to think Mercedes are not worth what they cost. Do I whine to a Judge/Congressman/MP about it? No, I bought a Toyota. I happen to think Rolex are overpriced. Did I whine and shed crocodile tears in the press? No I bought something else. 

    I like how so many businessmen are all for the Free Market, until the Free Market decides their product isn’t what the Free Market wants. Then they want regulation to protect them from the Free Market. 
    Well put!
    williamlondonFileMakerFellerwatto_cobra
  • Reply 6 of 23
    danoxdanox Posts: 1,348member
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    He’s a spoiled rich Moron……
    williamlondondewmewatto_cobra
  • Reply 7 of 23
    DAalsethDAalseth Posts: 2,409member
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    Yes, there should be more OSs to choose from, more competition, but that isn’t Apple’s fault. 

    As far as Sweeney being a billionaire, that really means little any more. Lots of talentless people are billionaire <ahem> Zuckerberg<ahem> . The size of a bank account does not equal the quality of a person. That is measured by one’s behaviour, and the Epic CEO is perhaps not a moron, but clearly is a whiney crybaby, with a gross misunderstanding of how the free market works. There’s an old saying, “Live by the sword, die by the sword”. He had no trouble when Epic was stomping all over developers to build his empire. Now that he’s running up against a company doing something he doesn’t like, he wants to play the victim.

    Pure trash.
    ronndewmestompydocbburkFileMakerFellerwatto_cobra
  • Reply 8 of 23
    stompystompy Posts: 395member
    mike1 said:
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    “Expertise in one field does not carry over into other fields. But experts often think so. The narrower their field of knowledge the more likely they are to think so.”
    Robert A. Heinlein
    ronnwilliamlondonFileMakerFellerwatto_cobra
  • Reply 9 of 23
    oldenboomoldenboom Posts: 14unconfirmed, member
    Hey Tim Sweeney. It's just about two words: Exchange Rates.

    Apple is a US company, so their coin is $$$. In Europe people use €€€ where 1$ = 1 €.
    So, a $ 0.99 app should cost € 0.99 in Europe? Not so! In Europe the VAT of about 20% needs to be added. 0.99 + 20% = € 1,19. 

    It's a miracle? Well no. The epic miracle is that you, CEO of Epic Games don't (want to) understand this. If you happen to be in the market for, for instance, some European-built car then you can expect the prices to have dropped about 20% as well. Will you complain? No? Sounds hypocrite to me.

    Yeah, the price increase indeed suck for people like me living in Europe but I do understand it and accept it. I just hope the exchange rates will soon go back to $1.20 or something.
    dewmeFileMakerFellerwatto_cobra
  • Reply 10 of 23
    anomeanome Posts: 1,483member
    I can't even tell if prices have gone up in the Australian store, since there are no paid apps on the front page.

    And I'm not entirely sure where to start looking for them. This might take a while.

    On the other, other hand, a quick check shows we might be marginally up against the US$ this morning. Still pretty low, but higher than the last time I checked a few days ago.
    williamlondonthe1maximusFileMakerFellerwatto_cobra
  • Reply 11 of 23
    foadfoad Posts: 711member
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    Honestly, Tim is full of it. I was a huge fan of Epic’s work, especially Unreal Engine. They were genuinely an incredible company. Then, Epic took money from Tencent, benefitted from the App Store when they launched Fortnite, and then they got greedy and wanted to replace the App Store after they saw how profitable it could be.

    Funny how Epic never talks about the duopoly in console gaming or how addictive their games are. Funny how they contort themselves into advocating for consoles to be locked down. Look - If the argument is that “I paid for my iPhone, I should be able to do whatever I want with it,” then that goes for the console that I paid for as well. 

    Frankly, the biggest gaming companies, especially Epic with Fortnite, are the reason that in-app purchases, subscriptions and micro-transactions are a thing. 
    ronnstompythe1maximusFileMakerFellerwatto_cobradarelrex
  • Reply 12 of 23
    sflocalsflocal Posts: 6,007member
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    One can be rich, and still be a complete moron.  Sweeney being a perfect example of that.
    foadFileMakerFellerwatto_cobra
  • Reply 13 of 23
    blastdoorblastdoor Posts: 2,842member
    Retailers raise prices on “another business’s products” all the time. 

    I’d be surprised if developers are upset that they will be getting more money now. And if they are, they can go down to the next lower tier.
    watto_cobradarelrex
  • Reply 14 of 23
    avon b7avon b7 Posts: 6,436member
    oldenboom said:
    Hey Tim Sweeney. It's just about two words: Exchange Rates.

    Apple is a US company, so their coin is $$$. In Europe people use €€€ where 1$ = 1 €.
    So, a $ 0.99 app should cost € 0.99 in Europe? Not so! In Europe the VAT of about 20% needs to be added. 0.99 + 20% = € 1,19. 

    It's a miracle? Well no. The epic miracle is that you, CEO of Epic Games don't (want to) understand this. If you happen to be in the market for, for instance, some European-built car then you can expect the prices to have dropped about 20% as well. Will you complain? No? Sounds hypocrite to me.

    Yeah, the price increase indeed suck for people like me living in Europe but I do understand it and accept it. I just hope the exchange rates will soon go back to $1.20 or something.
    Apple is an international company with registered entities in all the major regions.

    The points made by the app coalition have a fair degree of validity.

    Apps are not universally available in all regions. Legally speaking, the EU App Store setup may well be a fully constituted EU company. 

    Why not let it operate as such and take its own operational decisions? For apps that developers want to sell in the EU, it would make sense for a wholly EU company to manage everything - locally. Keep it all within the EU boundaries. 
  • Reply 15 of 23
    crowleycrowley Posts: 10,453member
    Do Apple do this without informing developers?  And are developers able to set different price tiers for an app in different territories?

    I’m sure the situation could be improved to give developers a bit more control over the sale of their own products, though Sweeney is obviously angling more for headlines than any actual positive change. 
    ronnFileMakerFeller
  • Reply 16 of 23
    DAalseth said:
    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    Yes, there should be more OSs to choose from, more competition, but that isn’t Apple’s fault. 

    As far as Sweeney being a billionaire, that really means little any more. Lots of talentless people are billionaire <ahem> Zuckerberg<ahem> . The size of a bank account does not equal the quality of a person. That is measured by one’s behaviour, and the Epic CEO is perhaps not a moron, but clearly is a whiney crybaby, with a gross misunderstanding of how the free market works. There’s an old saying, “Live by the sword, die by the sword”. He had no trouble when Epic was stomping all over developers to build his empire. Now that he’s running up against a company doing something he doesn’t like, he wants to play the victim.

    Pure trash.
    I don't know that you can call Zuckerberg talentless. Tactless, morally abnormal and ruthless, sure. But credit where it's due - he has coding chops.
    watto_cobra
  • Reply 17 of 23

    avon b7 said:
    oldenboom said:
    Hey Tim Sweeney. It's just about two words: Exchange Rates.

    Apple is a US company, so their coin is $$$. In Europe people use €€€ where 1$ = 1 €.
    So, a $ 0.99 app should cost € 0.99 in Europe? Not so! In Europe the VAT of about 20% needs to be added. 0.99 + 20% = € 1,19. 

    It's a miracle? Well no. The epic miracle is that you, CEO of Epic Games don't (want to) understand this. If you happen to be in the market for, for instance, some European-built car then you can expect the prices to have dropped about 20% as well. Will you complain? No? Sounds hypocrite to me.

    Yeah, the price increase indeed suck for people like me living in Europe but I do understand it and accept it. I just hope the exchange rates will soon go back to $1.20 or something.
    Apple is an international company with registered entities in all the major regions.

    The points made by the app coalition have a fair degree of validity.

    Apps are not universally available in all regions. Legally speaking, the EU App Store setup may well be a fully constituted EU company. 

    Why not let it operate as such and take its own operational decisions? For apps that developers want to sell in the EU, it would make sense for a wholly EU company to manage everything - locally. Keep it all within the EU boundaries. 
    Apple doesn't view itself as organised into multiple independent teams: it's one interconnected company regardless of legal configuration or departmental boundaries. US companies in general don't have a reputation for allowing international subsidiaries to have operational independence, Apple is even more controlling.

    I don't disagree that Apple has pricing power, but the same can be said about several companies that don't seem to have raised the ire of regulators or consumers in general.
    watto_cobra
  • Reply 18 of 23
    davidwdavidw Posts: 1,691member
    crowley said:
    Do Apple do this without informing developers?  And are developers able to set different price tiers for an app in different territories?

    I’m sure the situation could be improved to give developers a bit more control over the sale of their own products, though Sweeney is obviously angling more for headlines than any actual positive change. 
    For your first inquiry ...... No,      

     https://appleinsider.com/articles/22/09/20/apple-to-hike-app-store-prices-in-europe-and-other-countries-in-october

    For your second ....... I imagine if a developer only sell their app (or a special version of one) in certain countries, then it's yes. They can price it as they wish. But if they sell the same app in more than one country, then the apps will cost the same in all those countries, with regards to currency exchange rates. 

    If the same app cost significantly less in the US, than it does in the UK (or EU), what prevent a person (outside the US) from buying the same app in the US by using a VPN? 

    https://discussions.apple.com/thread/4033501

    https://vpnxpert.com/how-to-download-app-with-vpn/

    Users in the EU can use a VPN to avoid  VAT. but that could be illegal, if you get caught using a VPN for this purpose. But using a VPN to bypass geographical restrictions is legal for the most part. But might be against the policy of the company that owns the content. 

    https://www.lifehack.org/536364/4-awesome-advantages-using-virtual-private-network-vpn


    watto_cobraronn
  • Reply 19 of 23
    crowleycrowley Posts: 10,453member
    davidw said:
    crowley said:
    Do Apple do this without informing developers?  And are developers able to set different price tiers for an app in different territories?

    I’m sure the situation could be improved to give developers a bit more control over the sale of their own products, though Sweeney is obviously angling more for headlines than any actual positive change. 
    For your first inquiry ...... No,      

     https://appleinsider.com/articles/22/09/20/apple-to-hike-app-store-prices-in-europe-and-other-countries-in-october

    For your second ....... I imagine if a developer only sell their app (or a special version of one) in certain countries, then it's yes. They can price it as they wish. But if they sell the same app in more than one country, then the apps will cost the same in all those countries, with regards to currency exchange rates. 

    If the same app cost significantly less in the US, than it does in the UK (or EU), what prevent a person (outside the US) from buying the same app in the US by using a VPN?
    Significant inconvenience. The exact same problem exists for all sorts of digital goods and hasn’t proven a major problem for anyone else.
  • Reply 20 of 23
    davidwdavidw Posts: 1,691member

    mike1 said:


    Epic CEO Tim Sweeney added his own comments to the mix. He compared Apple to a landlord adjusting rent without giving tenants any say in the matter or anywhere else to go.

    "Developers don't want to raise their app prices in the EU and UK," Sweeney said in a follow up tweet. "Consumers don't want app price increases in the EU and UK. Central banks fighting inflation don't want app price inflation."

    What a moron.
    Does your landlord ask for your input before raising your rent?!
    Problem is, there are only two landlords to pick from!

    ps: that “moron” is a billionaire with an amazing set of companies under his belt. Cut the juvenile behavior please.
    There are dozens of app stores and each with their own landlord and policies. Plus with Android, the developer can be their own landlord and sell their apps on their own website and have the buyer side load it into their devices.

    https://buildfire.com/mobile-app-stores-list/

    Plus it's not the price of the app that is the "rent". The "rent" would be Apple's commission. Sweeney can't even get that right.  
    watto_cobraronn
Sign In or Register to comment.