Netflix ad-supported streaming plan has arrived
Details have emerged for the new Netflix "Basic With Ads" steaming plan that will be available to in November.
Netflix
The new "Basic With Ads" plan will include most of the company's entire catalog of TV shows and movies, although some won't be available at first due to licensing restrictions. Viewers will see four to five minutes of ads per hour, with each ad running from 15 to 30 seconds in length. Ads will play before and during shows and movies.
The Basic With Ads plan will sit alongside the Basic, Standard, and Premium plans and will be limited to 720p content.
Basic with Ads launches November 3 at 9 AM Pacific Time, 12 PM Eastern Time for people in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. People can sign up via Netflix.com and register with their email, date of birth, and gender.
For advertisers, Netflix will have broad targeting capabilities by country and genre. Advertisers can prevent their ads from appearing on content that contains sex, nudity, or graphic violence.
Apple is reportedly considering an ad-supported plan for Apple TV+ as well. On October 12, media agency reports claimed Apple is exploring the idea as part of its push to increase ad revenues.
Sources said that Todd Teresi, Apple's vice president of ad platforms, had been meeting with ad network executives. One unnamed media agency source said they were meeting with Teresi in November, believing it would be about TV ads.
"[Teresi] did express interest in expanding their [ad] business," said the source, "but he also made it very clear that Apple will do nothing unless one, there's a significant opportunity, and two, they would never do anything to jeopardize the relationship they have with their consumers."
Read on AppleInsider
Netflix
The new "Basic With Ads" plan will include most of the company's entire catalog of TV shows and movies, although some won't be available at first due to licensing restrictions. Viewers will see four to five minutes of ads per hour, with each ad running from 15 to 30 seconds in length. Ads will play before and during shows and movies.
The Basic With Ads plan will sit alongside the Basic, Standard, and Premium plans and will be limited to 720p content.
Basic with Ads launches November 3 at 9 AM Pacific Time, 12 PM Eastern Time for people in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. People can sign up via Netflix.com and register with their email, date of birth, and gender.
For advertisers, Netflix will have broad targeting capabilities by country and genre. Advertisers can prevent their ads from appearing on content that contains sex, nudity, or graphic violence.
Apple is reportedly considering an ad-supported plan for Apple TV+ as well. On October 12, media agency reports claimed Apple is exploring the idea as part of its push to increase ad revenues.
Sources said that Todd Teresi, Apple's vice president of ad platforms, had been meeting with ad network executives. One unnamed media agency source said they were meeting with Teresi in November, believing it would be about TV ads.
"[Teresi] did express interest in expanding their [ad] business," said the source, "but he also made it very clear that Apple will do nothing unless one, there's a significant opportunity, and two, they would never do anything to jeopardize the relationship they have with their consumers."
Read on AppleInsider
Comments
They're flailing (sold my NFLX that I'd long held).
Netflix these days is just plain a bad value at any price point. I think most people could binge the few shows/movies of high quality to them in a single month if not quicker (I don’t have that kinda free time).
We recently rejoined Disney+ during the flash sale, so we’re paying $80 for the year. Given how new or new-to-us content they’ve added since we last had it, we’re confident we will get our money’s worth — and there’s no 4K “premium” BS tier.
This “Netflix with ads” low-rez tier is for bored cable TV viewers on a budget. It will look “fine” on their aging tube and 1080p flatscreen TVs.
What is also annoying is the way YouTube will drop an ad in the middle of a monologue. Just when you least expect it.
So, I'm curious which approach Netflix will go with since most of their legacy originals do not have defined breakpoints. Will their future programming take ads into consideration in the editing bay? Will the ads be abrupt? All in all, this all feels very much like Netflix is diluting their reputation and it's hard to imagine them continuing to be able to position themselves as some Emmy and Oscar seeking prestige brand.
If HD with 2 streams already cost subscribers $15.49, then the proper way to think about this is that 4K with 2 streams will cost more than $15.49. After all, you'll be getting 4K. So lets say that Netflix comes out with 4K with 2 stream and charges $17.99. (That's just an extra $2.50 to upgrade from HD to 4K) That means that you are only paying $2.01 for two more streams.
There are way too many people that thinks the proper way to determine the cost of each stream is to divide the subscription cost by the number of streams. So a 4 stream 4K plan should cost $5 for 1 stream and $10 for 2 stream. Netflix makes their money by charging a subscription to a Standard, Basic or Premium plan. Not by charging subscribers per stream, with each plan. It's setting up the subscriber with the first stream in each plan, that cost Netflix the most and the extra steams are given away nearly for free, as it cost Netflix nearly nothing to offer those extra streams.