Australia proposing new laws to curb big tech market power
After a long study period, Australia's anti-trust body has proposed a series of new laws, regulations, and penalties intended to constrain Apple, Google, and others.

An Apple Store in Sydney Australia
Apple and Google have both previously protested against the Australian Competition & Consumer Commission (ACCC) antitrust investigations, and most recently Google was fined $40 million by the regulator for location tracking. Now the ACCC has published what it calls an interim report, and which calls for extensive regulatory reform.
"Our analysis has identified significant consumer and competition harms across a range of digital platform services," writes the ACCC in the full report. "These include financial losses to scams and unresolved disputes, reduced choice and an inability to make informed choices, reduced innovation and quality, and higher (monetary and non-monetary) prices."
"The conduct causing these harms is widespread, entrenched, and systemic," it continues. "The ACCC has observed high levels of concentration and entrenched market power in relation to app store (Google and Apple), search (Google), ad tech (Google) and social media (Meta) services."
Australia's regulator also notes that these "large and influential companies" have "significant financial resources."
"For example," it says, "as at April 2022, the market values of both Apple and Alphabet (Google's parent company) each exceeded Australia's total annual gross domestic product in 2021."
The ACCC argues that the financing of Big Tech companies, and the economies of scale they benefit from, means that this "can raise barriers to entry and put smaller rivals at a cost disadvantage."
"While many of the types of conduct... could potentially breach the competition provisions of the CCA," writes the ACCC, "it could take many years to progress cases against the full range of conduct observed."
"In that time, harm to competition would continue, with potentially significant detrimental outcomes," continues the report. "The resulting economic losses to Australians in terms of choice, innovation, privacy and potentially, higher prices (for example, for digital advertising) would be substantial."
These are companies "that meet clear criteria relevant to their incentive and ability to harm competition." In other words, the Australia authority wants to reserve the ability to declare which firms any future laws apply to.
Nonetheless, it does single out actions it says show Apple and Google allegedly abusing their position. It cites three main examples.
Read on AppleInsider

An Apple Store in Sydney Australia
Apple and Google have both previously protested against the Australian Competition & Consumer Commission (ACCC) antitrust investigations, and most recently Google was fined $40 million by the regulator for location tracking. Now the ACCC has published what it calls an interim report, and which calls for extensive regulatory reform.
"Our analysis has identified significant consumer and competition harms across a range of digital platform services," writes the ACCC in the full report. "These include financial losses to scams and unresolved disputes, reduced choice and an inability to make informed choices, reduced innovation and quality, and higher (monetary and non-monetary) prices."
"The conduct causing these harms is widespread, entrenched, and systemic," it continues. "The ACCC has observed high levels of concentration and entrenched market power in relation to app store (Google and Apple), search (Google), ad tech (Google) and social media (Meta) services."
Australia's regulator also notes that these "large and influential companies" have "significant financial resources."
"For example," it says, "as at April 2022, the market values of both Apple and Alphabet (Google's parent company) each exceeded Australia's total annual gross domestic product in 2021."
The ACCC argues that the financing of Big Tech companies, and the economies of scale they benefit from, means that this "can raise barriers to entry and put smaller rivals at a cost disadvantage."
Building on existing laws
Australia does already have anti-competition regulation in the form of the Competition and Consumer Act 2010 (CCA). However, the new report claims that even when Big Tech's actions come under this law, it is now insufficient."While many of the types of conduct... could potentially breach the competition provisions of the CCA," writes the ACCC, "it could take many years to progress cases against the full range of conduct observed."
"In that time, harm to competition would continue, with potentially significant detrimental outcomes," continues the report. "The resulting economic losses to Australians in terms of choice, innovation, privacy and potentially, higher prices (for example, for digital advertising) would be substantial."
Targeting Apple, Google, and Meta
While the ACCC's report specifically names Apple, Google, and Meta, it says that Meta will be considered under a separate social media report in 2023. This current report avoids tying its recommendations down to these companies, saying instead that it would be applied to what it calls Designated Digital Platforms.These are companies "that meet clear criteria relevant to their incentive and ability to harm competition." In other words, the Australia authority wants to reserve the ability to declare which firms any future laws apply to.
Nonetheless, it does single out actions it says show Apple and Google allegedly abusing their position. It cites three main examples.
- Apple ranking its own apps above third-party ones in the App Store
- Apple and Google using data collected from their App Stores
- Google promoting its own services in search results
Proposed new regulations
The ACCC recommends many measures, including:- Strengthening of unfair contract terms laws
- New and expanded economy-wide consumer measures
- Processes to prevent and remove scams, fake reviews
- Public reporting
- Independent external ombuds scheme
- Prohibiting the exclusive installation of a firm's own apps
- Making "frustrating consumer switching" to other services illegal
Read on AppleInsider
Comments
If you can't beat them, destroy them--is the motto of way too many countries.
1. while many companies truly act on a global level, many of the countries they operate in are years behind in that they look at these companies through the limiting viewfinder of their own single country.
What exactly do they want Apple to do? Rank its own apps last? Or not sell apps at all? Or include all their apps for free with the OS? What do they want? I'm open to ideas. But right now, they have no ideas. What ranking system do they think is "fair"? They should be specific. I'm prepared to listen to logic, but right now what are they saying Apple should do?
Nothing about this is clear-cut, neither the government nor the corporations are acting selflessly, and nobody expects an optimal outcome. But at least in this case there has been work done to clearly identify the issues to be redressed, with long-term scope. That's worth respecting.
Just something to think about.
Australia and Canada should be world powers by now not sycophants sitting on the back bench.
The problem is that those products can't get a foothold in the market because the current duopoly does not allow it.
It does not allow it due to the reasons laid out in the report and the article.
The result, as per the investigation, is anti-competitive behaviour, stifling of innovation and consumer harm.
The solution, eventually, is to level the playing field and maybe fine those companies for their actions.
No one is saying their use should be restricted.
as usual, it is a toothless tiger but the bureaucrats get fat on the self promotion. It’s all they ever do.
Even manufactured goods can be made elsewhere (like Apple does mostly) to keep costs down.
Personally, I believe the digital 'walls' need 'gates' in them but there should not be gatekeepers trying to deter you from leaving if you wish.
You should be able to move freely from one digital services provider to another and not leave a trace once the move has completed if you choose.
That will require a degree of interoperability among providers and within providers too. Accounts should not be siloed if the user requests two accounts be merged or one set of digital assets is to be transferred to another for example.
Levels of abstraction will be required and legislation to establish requirements.
We've learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They're not going to just walk in.
Palm's Ed Colligan laughs off iPhone in Engadget (21 November 2006).