Tim Cook says Apple is being more cautious with new hires

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Apple is being more deliberate than ever as it decides who it will hire, according to a recent interview with CEO Tim Cook.

Tim Cook
Tim Cook


CBS News published a few comments from Apple CEO Tim Cook ahead of a full interview with him on Tuesday, November 15. In particular, the company has chosen to slow down its hiring process.

"What we're doing as a consequence of being in this period is we're being very deliberate on our hiring," Cook told CBS Mornings. "That means we're continuing to hire, but not everywhere in the company are we hiring."

"We think you invest your way to it," he continued, saying that Apple is investing for the long term and doesn't believe "you can save your way to prosperity."

Apple requires employees to work in the office three days a week, as Cook noted during a conversation about remote work.

"We make product, and you have to hold product. You collaborate with one another because we believe that one plus one equals three. So that takes the serendipity of running into people, and bouncing ideas off, and caring enough to advance your idea through somebody else because you know that'll make it a bigger idea," Cook said.

However, he said the company's offices are "a ghost town" on Fridays.

New iPhone 14 features

Cook will share more commentary in the full interview on Tuesday, including some of the newest features that have arrived on the iPhone 14 lineup.

A couple of new features include Crash Detection and Emergency SOS via Satellite. As the name implies, iPhone 14 models, Apple Watch Series 8, and Apple Watch Ultra can detect car crashes.

It uses the device's high dynamic range gyroscope, accelerometer, GPS, barometer, and microphone. Using that data, the device then uses complex algorithms to detect when a serious car crash has occurred.

Emergency SOS via Satellite helps Apple users contact emergency services outside the range of Wi-Fi and cellular networks. It uses Globalstar's network of satellites, and is expected to roll out with an iOS update soon.

Read on AppleInsider

Comments

  • Reply 1 of 6
    thrangthrang Posts: 1,015member
    Amazing they are still hiring, if even at a reduced level, given other tech layoffs. Continues to show that Apple maintains such a different value proposition to its customers, and seem to be far better planning resource requirements and assessing market conditions than many others.
    edited November 2022 JP234watto_cobra
  • Reply 2 of 6
    mknelsonmknelson Posts: 1,128member
    thrang said:
    Amazing they are still hiring, if even at a reduced level, given other tech layoffs. Continues to show that Apple maintains such a different value proposition to its customers, and seem to be far better planning resource requirements and assessing market conditions than many others.
    Apple's a pretty big company, there's hiring for staff growth, and hiring for staff turnover, too.
    pulseimagesJP234watto_cobra
  • Reply 3 of 6
    JP234 said:
    thrang said:
    Amazing they are still hiring, if even at a reduced level, given other tech layoffs. Continues to show that Apple maintains such a different value proposition to its customers, and seem to be far better planning resource requirements and assessing market conditions than many others.
    The tech industries laying off the most staff are the ones that rely on advertising/marketing to their users for the great majority of their revenue (90% @ Twitter for instance). Apple actually makes things that their users want to buy. That's the big difference.

    ——

    Amazon announced today that it will be laying off ~ 10,000 employees.

    Of course, that’s only about 3% of its staff.

    JP234watto_cobra
  • Reply 4 of 6
    jdwjdw Posts: 1,381member
    "Cautious with new hires" implies they were being reckless before, which certainly isn't true in light of the multiple levels of interviews one needed to get through before to even be considered for hiring.  I think it's his nice way of saying, "we plan to hire fewer people."  No harm in that, although it would mean it is now even harder to get a job at Apple.
    watto_cobra
  • Reply 5 of 6
    Remember the armchair quarterbacks claiming that Apple was going to miss out on talent by insisting that employees work in the office? Suddenly there's more talent available to hire because other companies are letting staff go.

    Now, these are not necessarily people that Apple would want to hire, but the greater supply of potential employees means that the balance of power in the situation flows back to the employers.
    JP234watto_cobra
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